Pinterest (NYSE: PINS) insider sells 93,750 shares under 10b5-1 plan
Rhea-AI Filing Summary
PINTEREST, INC. director and 10% owner Benjamin Silbermann, through the Benjamin and Divya Silbermann Family Trust, reported Rule 10b5-1 plan transactions involving conversions of Class B into Class A shares followed by sales. On July 14 and 15, 2026, the trust converted a total of 93,750 Class B shares into Class A and sold the resulting 93,750 Class A shares in open-market transactions at weighted average prices of $22.2503 and $23.028 per share.
After these transactions, the family trust continues to hold 35,080,638 shares of Class B Common Stock, each convertible 1-for-1 into Class A. Silbermann also holds 13,996 Class A shares and 1,174,715 Class B shares directly. An additional 8,762,530 Class B shares are held by SFTC, LLC, for which he disclaims beneficial ownership except for any pecuniary interest.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
9 txns
Insider
Silbermann Benjamin
Role
Director, 10% Owner
Sold
93,750 shs ($2.12M)
Approx. gross sale proceeds
$2.12M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock F6 | 46,875 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F4 | 46,875 | $23.028 | $1.08M |
| Conversion | Class B Common Stock F6 | 46,875 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F3 | 46,875 | $22.2503 | $1.04M |
| holding | Class B Common Stock F7, F8 | -- | -- | -- |
| holding | Class B Common Stock F7 | -- | -- | -- |
| holding | Class A Common Stock F5 | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 35,080,638 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class A Common Stock — 0 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class B Common Stock — 8,762,530 shares (Indirect, SFTC, LLC);
Class B Common Stock — 1,174,715 shares (Direct);
Class A Common Stock — 13,996 shares (Direct)
Footnotes (8)
- F1. Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan.
- F2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026.
- F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $22.0300 to $22.4950 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $22.7000 to $23.4700 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. Represents previously reported RSUs that are subject to vesting requirements.
- F6. Each share of Class B common stock, par value $0.00001 (Class B Common Stock) is convertible at any time at the option of the holder into one share of the Company's Class A common stock, par value $0.00001 (Class A Common Stock). Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer.
- F7. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation.
- F8. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.
Key Figures
Shares sold: 93,750 shares of Class A Common Stock
Sale price July 14, 2026: $22.2503 per share
Sale price July 15, 2026: $23.0280 per share
+4 more
7 metrics
Shares sold
93,750 shares of Class A Common Stock
Total Class A shares sold on July 14–15, 2026 in open-market transactions
Sale price July 14, 2026
$22.2503 per share
Weighted average price for 46,875 Class A shares sold on July 14, 2026
Sale price July 15, 2026
$23.0280 per share
Weighted average price for 46,875 Class A shares sold on July 15, 2026
Trust Class B holdings
35,080,638 shares of Class B Common Stock
Indirectly held by the Benjamin and Divya Silbermann Family Trust after July 15, 2026
Direct Class A holdings
13,996 shares of Class A Common Stock
Shares held directly by Benjamin Silbermann as of July 14, 2026
Direct Class B holdings
1,174,715 shares of Class B Common Stock
Class B shares held directly by Benjamin Silbermann as of July 14, 2026
SFTC, LLC Class B holdings
8,762,530 shares of Class B Common Stock
Class B shares held by SFTC, LLC; Silbermann disclaims beneficial ownership except for any pecuniary interest
Key Terms
Rule 10b5-1 trading plan, Class B Common Stock, weighted average sale price, beneficial ownership
4 terms
Rule 10b5-1 trading plan regulatory
"sale of such shares pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Class B Common Stock financial
"Each share of Class B Common Stock is convertible at any time"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
beneficial ownership regulatory
"Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider activity did Benjamin Silbermann report for Pinterest (PINS)?
Benjamin Silbermann reported that a family trust converted and sold 93,750 Class A shares of Pinterest. The shares came from converting Class B stock into Class A and were sold in open-market transactions over two days in July 2026.