Pinterest insider sells 93,750 shares via 10b5-1
Pinterest director and more-than-10% owner Benjamin Silbermann, through the Benjamin and Divya Silbermann Family Trust, converted and sold shares under a pre-arranged Rule 10b5-1 trading plan.
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Form Type
4
Rhea-AI Filing Summary
Pinterest director and more-than-10% owner Benjamin Silbermann, through the Benjamin and Divya Silbermann Family Trust, converted and sold shares under a pre-arranged Rule 10b5-1 trading plan. On June 16 and 17, 2026, the trust converted a total of 93,750 Class B shares into Class A and sold the resulting 93,750 Class A shares in open-market transactions at weighted average prices of $21.1464 and $20.6632 per share. After these trades, the trust continues to hold a large Class B position, including 35,502,513 Class B shares indirectly, while Silbermann also has separate direct and indirect Class B holdings that remain convertible into Class A stock.
Insider Trade Summary 10b5-1
Exercise and Sale: 93,750 shares ($1.96M approx. pre-tax spread)
Exercise and Sale
9 txns
Insider
Silbermann Benjamin
Role
Director, 10% Owner
Sold
93,750 shs ($1.96M)
Approx. gross sale proceeds
$1.96M
Approx. exercise cost
$0.00
Approx. pre-tax spread
$1.96M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 46,875 | $20.6632 | $969K |
| Conversion | Class A Common Stock | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 46,875 | $20.6632 | $969K |
| Conversion | Class B Common Stock | 46,875 | $21.1464 | $991K |
| Conversion | Class A Common Stock | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 46,875 | $21.1464 | $991K |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 35,455,638 contracts (Indirect, Benjamin and Divya Silbermann Family Trust);
Class A Common Stock — 0 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class B Common Stock — 8,762,530 contracts (Indirect, SFTC, LLC);
Class B Common Stock — 1,174,715 contracts (Direct);
Class A Common Stock — 13,996 shares (Direct)
Footnotes (7)
- F1. Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan.
- F2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026.
- F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $20.985 to $21.29 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $20.22 to $20.91 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. Represents previously reported RSUs that are subject to vesting requirements.
- F6. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation.
- F7. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.
Key Figures
Class A shares sold: 93,750 shares
Weighted avg sale price (June 16): $21.1464 per share
Weighted avg sale price (June 17): $20.6632 per share
+4 more
7 metrics
Class A shares sold
93,750 shares
Open-market sales on June 16–17, 2026
Weighted avg sale price (June 16)
$21.1464 per share
Class A Common Stock, prices $20.985–$21.29
Weighted avg sale price (June 17)
$20.6632 per share
Class A Common Stock, prices $20.22–$20.91
Trust Class B holdings
35,502,513 shares
Class B Common Stock held indirectly post-transaction
Direct Class B derivative position
1,174,715 underlying shares
Class B convertible into Class A, exercise price $0.0000
Indirect Class B derivative position (SFTC, LLC)
8,762,530 underlying shares
Class B convertible into Class A, exercise price $0.0000
Net share direction
93,750 net-sell shares
transactionSummary netBuySellShares and direction
Key Terms
Rule 10b5-1 trading plan, Class B Common Stock, weighted average sale price, RSUs, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"sale of such shares pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Class B Common Stock financial
"Represents the conversion of shares of Class B Common Stock"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
RSUs financial
"Represents previously reported RSUs that are subject to vesting requirements."
RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.
beneficial ownership regulatory
"Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did PINS director Benjamin Silbermann report?
Benjamin Silbermann reported converting 93,750 Class B Common Stock shares into Class A and selling 93,750 Class A shares in open-market transactions. The activity occurred on June 16 and 17, 2026, through the Benjamin and Divya Silbermann Family Trust.
Were Benjamin Silbermann's Pinterest stock sales under a Rule 10b5-1 plan?
Yes. The filing states the Class B to Class A conversions and subsequent sales were made pursuant to a Rule 10b5-1 trading plan. The sales followed a pre-arranged plan adopted by the reporting person on February 27, 2026, indicating scheduled, rather than discretionary, timing.
What Pinterest (PINS) holdings does Benjamin Silbermann report after these trades?
Post-transaction data show large remaining Class B holdings. The Benjamin and Divya Silbermann Family Trust reports 35,502,513 Class B shares, while separate derivative summaries list 1,174,715 Class B shares held directly and 8,762,530 Class B shares held indirectly via SFTC, LLC.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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