PLBY insider plans sale of 71,471 common shares

PLBY Group insider Christopher A. Riley filed a notice to sell common stock.

Accepted by SEC EDGAR 07/02/2026 - 05:18 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

PLBY Group insider Christopher A. Riley filed a notice to sell common stock. The filing lists a proposed sale of 71,471 common shares through Fidelity Brokerage Services LLC on NASDAQ on July 2, 2026, with an indicated value of $90,246.43. These 71,471 shares stem from restricted stock vesting on June 30, 2026 as compensation from the issuer.

The filing also records prior sales over the past three months by Riley: 8,916 shares for $16,220.88 on April 24, 2026; 90,674 shares for $158,625.10 on May 4, 2026; and 90,896 shares for $161,458.56 on May 5, 2026.

Insights

Securities law specialist

Riley files a routine Rule 144 notice for sales of vested stock.

Form 144 gives advance notice of an intended sale of 71,471 PLBY common shares linked to restricted stock that vested on June 30, 2026. The proposed sale value is $90,246.43, routed through Fidelity on NASDAQ, which is typical for insiders reselling equity compensation.

The disclosure also details three earlier sales over the prior three months totaling 190,486 shares across April and May 2026 with aggregate proceeds over $336,000. These are historical transactions; the new Form 144 simply outlines a prospective additional sale and does not itself execute trades.

Key Figures

Proposed shares to be sold: 71,471 shares Proposed sale value: $90,246.43 Sale on April 24, 2026: 8,916 shares for $16,220.88 +3 more

6 metrics

Proposed shares to be sold 71,471 shares Planned common stock sale via Fidelity on NASDAQ on July 2, 2026

Proposed sale value $90,246.43 Estimated value for 71,471 PLBY common shares in proposed July 2, 2026 sale

Sale on April 24, 2026 8,916 shares for $16,220.88 Common stock sold by Christopher A. Riley during past 3 months

Sale on May 4, 2026 90,674 shares for $158,625.10 Common stock sale disclosed as part of 3‑month history

Sale on May 5, 2026 90,896 shares for $161,458.56 Common stock sale disclosed as part of 3‑month history

Restricted stock vesting date June 30, 2026 Date 71,471 restricted shares vested as compensation from issuer

Key Terms

restricted stock vesting, compensation, brokerage services

3 terms

restricted stock vesting financial

"Common | 06/30/2026 | Restricted Stock Vesting | Issuer"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

compensation financial

"Restricted Stock Vesting | Issuer | | | 71471 | 06/30/2026 | Compensation"

brokerage services financial

"Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917"

Brokerage services are firms or online platforms that act as the bridge between individual or institutional investors and financial markets, handling the buying, selling and safekeeping of stocks, bonds and other securities. They also provide tools like trading platforms, market research, account administration and optional credit for trading on margin; these features and fees directly affect an investor’s costs, access to opportunities and the speed and reliability of executing trades—like choosing the right driver and route for an important trip.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What stock sale is Christopher A. Riley planning for PLBY (PLBY)?

Christopher A. Riley plans a proposed sale of 71,471 PLBY common shares. The filing shows these shares, valued at $90,246.43, are expected to be sold through Fidelity on NASDAQ on July 2, 2026.

How did Christopher A. Riley acquire the 71,471 PLBY shares to be sold?

The 71,471 PLBY common shares come from restricted stock vesting. The filing states they vested on June 30, 2026 as compensation from the issuer, and are now eligible for resale under Rule 144.

What PLBY stock sales has Christopher A. Riley made in the past 3 months?

The filing lists three sales: 8,916 shares for $16,220.88 on April 24, 2026; 90,674 shares for $158,625.10 on May 4, 2026; and 90,896 shares for $161,458.56 on May 5, 2026.

What is the total dollar value of Christopher A. Riley’s recent PLBY stock sales?

Across the three past transactions, Riley received $16,220.88, $158,625.10, and $161,458.56. These figures show the cash proceeds from PLBY share sales during April and May 2026, separate from the newly proposed 71,471-share sale.

Where will the proposed PLBY share sale by Riley take place?

The proposed 71,471 PLBY common share sale is listed for execution on the NASDAQ market. The intermediary is Fidelity Brokerage Services LLC, based in Smithfield, Rhode Island, according to the filing details.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001449659
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Playboy, Inc.
SEC File Number	001-39312
Address of Issuer	10960 WILSHIRE BLVD SUITE 2200 LOS ANGELES CALIFORNIA 90024
Phone	310-424-1800
Name of Person for Whose Account the Securities are To Be Sold	Riley Christopher
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	71471	90246.43	115967061	07/02/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/30/2026	Restricted Stock Vesting	Issuer			71471	06/30/2026	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Christopher A. Riley 10960 Wilshire Blvd Suite 2200 Los Angeles CA 90024	Common	04/24/2026	8916	16220.88
Christopher A. Riley 10960 Wilshire Blvd Suite 2200 Los Angeles CA 90024	Common	05/04/2026	90674	158625.10
Christopher A. Riley 10960 Wilshire Blvd Suite 2200 Los Angeles CA 90024	Common	05/05/2026	90896	161458.56

144: Remarks and Signature

Remarks	Sale includes an amount necessary to cover a tax obligation resulting from the settlement of a vested equity award distribution.
Date of Notice	07/02/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Christopher A. Riley
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)