Playboy Joins Small-Cap Russell 2000® Index and Broad-Market Russell 3000® Index

Rhea-AI Summary

Playboy (NASDAQ: PLBY) announced inclusion in the Russell 2000 and Russell 3000 indexes, effective at the U.S. market open on June 29, 2026, following the 2026 Russell reconstitution.

According to Playboy, it has recorded five consecutive quarters of positive adjusted EBITDA, and its Russell 3000 membership will run for half a year, implying automatic inclusion in relevant style indexes. FTSE Russell ranks constituents mainly by market capitalization. Around $12.2 trillion in assets tracked Russell US indexes as of June 2025.

Positive

• Inclusion in Russell 2000 and Russell 3000 indexes effective June 29, 2026
• Five consecutive quarters of positive adjusted EBITDA reported by Playboy

Negative

• None.

News Market Reaction – PLBY

-2.22%

11 alerts

-2.22% Session close to close

+4.8% Peak Tracked

-2.4% Trough Tracked

$143.80M Market Cap

0.9x Rel. Volume

In the Jun 29 session, PLBY declined 2.22%, reflecting a moderate negative market reaction. Argus tracked a peak move of +4.8% during that session. Argus tracked a trough of -2.4% from its starting point during tracking. Our momentum scanner triggered 11 alerts that day, indicating notable trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement places Playboy into major Russell indices after five straight positive adjusted EB...

Analysis

This announcement places Playboy into major Russell indices after five straight positive adjusted EBITDA quarters, potentially broadening its investor base. Prior earnings-related volatility and insider selling remain key risks to monitor alongside ongoing deleveraging efforts.

Key Figures

Positive adjusted EBITDA streak: 5 quarters Russell US coverage: 4,000 stocks Index membership duration: 0.5 year +2 more

5 metrics

Positive adjusted EBITDA streak 5 quarters Consecutive quarters of positive adjusted EBITDA cited by management

Russell US coverage 4,000 stocks June 2026 reconstitution captures up to 4,000 largest U.S. stocks

Index membership duration 0.5 year Russell 3000 membership remains in place for half a year from Jun 29, 2026

Reconstitution date Apr 30, 2026 Rankings based on total market cap as of this date

Assets benchmarked $12.2 trillion Assets benchmarked to Russell US indexes as of end of June 2025

Historical Context

5 past events · Latest: Jun 22 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 22	Share repurchase	Positive	+2.1%	Large discounted buyback of Fortress stake, nearly 15% of shares outstanding.
Jun 11	Conference appearance	Neutral	+5.8%	Management presenting at Planet MicroCap Las Vegas and meeting investors.
Jun 04	Board change	Positive	-0.8%	New independent director restores Nasdaq independent board compliance.
May 11	Earnings report	Positive	-13.3%	Q1 2026 revenue growth, smaller net loss and higher adjusted EBITDA.
Apr 28	Earnings call notice	Neutral	-1.7%	Announcement of timing and access details for Q1 2026 earnings call.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news shows mixed reactions, with strong selloffs on earnings updates despite management’s turnaround and deleveraging messaging.

Key Terms

adjusted ebitda, russell 2000® index, russell 3000® index

3 terms

adjusted ebitda financial

"Inclusion Follows Five Consecutive Quarters of Positive Adjusted EBITDA and Renewed"

Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.

russell 2000® index financial

"joined the small-cap Russell 2000® Index and the broad-market Russell 3000® Index"

A stock market index that tracks the performance of roughly 2,000 publicly traded U.S. companies with smaller market values, representing the broader small-cap segment of the market. It matters to investors because it acts like a thermometer for smaller companies—used as a benchmark to compare fund performance, guide portfolio allocation, and gauge economic or market trends affecting growth-oriented, higher-risk firms.

russell 3000® index financial

"joined the small-cap Russell 2000® Index and the broad-market Russell 3000® Index"

A broad stock market index that tracks the performance of about 3,000 publicly traded U.S. companies of all sizes, acting as a wide-ranging snapshot of the U.S. equity market. It matters to investors because it serves as a common yardstick for the overall market’s health and is the basis for many index funds and investment strategies—think of it as a single basket that shows how the whole U.S. stock market is doing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Inclusion Follows Five Consecutive Quarters of Positive Adjusted EBITDA and Renewed Operating
Momentum

LOS ANGELES, June 29, 2026 (GLOBE NEWSWIRE) -- Playboy, Inc. (NASDAQ: PLBY) (the “Company” or “Playboy”), a global pleasure and leisure company, today announced that it has joined the small-cap Russell 2000® Index and the broad-market Russell 3000® Index, effective as of the opening of U.S. equity markets today, Monday, June 29, 2026, in connection with the conclusion of the 2026 Russell indexes reconstitution.

The June 2026 reconstitution of the Russell US Indexes captures up to the 4,000 largest U.S. stocks as of April 30, 2026, ranking them by total market capitalization. Playboy’s membership in the Russell 3000® Index, which remains in place for half a year beginning on June 29, 2026, means automatic inclusion in the small-cap Russell 2000® Index, as well as the appropriate growth and value style indexes. FTSE Russell determines membership for its Russell indexes primarily by objective, market-capitalization rankings and style attributes.

Ben Kohn, Chief Executive Officer of Playboy, said: “We are pleased to join the Russell 2000 and Russell 3000 indices, which we believe reflects the meaningful progress we have made in strengthening Playboy’s operating performance and balance sheet. With five consecutive quarters of positive adjusted EBITDA and a clear plan to drive growth across our four revenue lines, we believe our inclusion in these widely followed indices will increase our visibility within the institutional investment community, broaden our shareholder base and enhance trading liquidity as we continue to unlock the value of one of the most recognized brands in the world.”

Russell indexes are widely used by investment managers and institutional investors for index funds and as benchmarks for active investment strategies. According to data as of the end of June 2025, approximately $12.2 trillion in assets were benchmarked against the Russell US indexes, which belong to FTSE Russell, the global index provider. For more information on the Russell 3000® Index and the Russell indexes reconstitution, please visit the “Russell Reconstitution” section on the FTSE Russell website.

About Playboy, Inc.

Playboy is a global pleasure and leisure company, built on one of the most globally recognized brands. By leveraging its iconic intellectual property, Playboy pursues an asset-light model across licensing, digital content, consumer products and experiential offerings, helping consumers worldwide to live more fulfilling lives. To learn more, please visit https://investors.playboy.com.

Investor Relations Contact

Lucas A. Zimmerman
Managing Director
MZ Group – MZ North America
+1 (949) 259-4987
PLBY@mzgroup.us

FAQ

What did Playboy (NASDAQ: PLBY) announce about the Russell 2000 and 3000 indexes on June 29, 2026?

Playboy announced it joined the Russell 2000 and Russell 3000 indexes effective June 29, 2026. According to Playboy, this follows the 2026 Russell US Indexes reconstitution, which ranks up to 4,000 U.S. stocks by total market capitalization as of April 30, 2026.

How long will Playboy’s membership in the Russell 3000 index last after June 29, 2026?

Playboy’s membership in the Russell 3000 index will last for half a year from June 29, 2026. According to Playboy, this membership also provides automatic inclusion in the small-cap Russell 2000 index and the relevant growth and value style indexes.

Why does Playboy say Russell index inclusion matters for PLBY shareholders?

Playboy believes Russell index inclusion can improve its visibility and liquidity for shareholders. According to Playboy, joining the Russell 2000 and 3000 may broaden its institutional shareholder base and enhance trading liquidity as it works to unlock value from its global brand.

How was Playboy’s recent financial performance before joining the Russell indexes?

Playboy reported five consecutive quarters of positive adjusted EBITDA before its Russell inclusion. According to Playboy, this streak and renewed operating momentum support its belief that index membership reflects progress in strengthening operating performance and the company’s balance sheet for investors.

What criteria determine Playboy’s eligibility for the Russell 2000 and 3000 indexes?

Playboy’s eligibility is based mainly on objective market-cap rankings and style attributes. According to FTSE Russell, the Russell US Indexes capture up to 4,000 of the largest U.S. stocks, ranked by total market capitalization as of a specified annual cutoff date.

How much investor capital is benchmarked to the Russell US indexes that now include Playboy (PLBY)?

Approximately $12.2 trillion in assets were benchmarked to the Russell US indexes as of June 2025. According to published Russell data, these indexes, including the Russell 2000 and 3000, are widely used for index funds and as benchmarks for active investment strategies.