Playboy director sells $30K in PLBY stock

Playboy, Inc. (PLBY) director Tracey E. Edmonds reported selling 25,900 shares of common stock on September 4, 2026 in an open market or private transaction at $1.16 per share.

Rhea-AI Filing Summary

Playboy, Inc. (PLBY) director Tracey E. Edmonds reported selling 25,900 shares of common stock on September 4, 2026 in an open market or private transaction at $1.16 per share. Following this sale, Edmonds directly holds 142,253 shares of Playboy, Inc. common stock. No Rule 10b5-1 trading plan is reported for this transaction.

Insider Trade Summary

Net Seller: 25,900 shares

Net Sell 1 txn

Insider Edmonds Tracey E

Role Director

Sold 25,900 shs ($30K)

Type	Security	Shares	Price	Value
Sale	Common Stock	25,900	$1.16	$30K

Holdings After Transaction: Common Stock — 142,253 shares (Direct)

Key Figures

Shares sold: 25,900 shares Sale price per share: $1.16 per share Approximate transaction value: $30,044 +2 more

5 metrics

Shares sold 25,900 shares Common stock sale on September 4, 2026

Sale price per share $1.16 per share Common stock sold by director Tracey E. Edmonds

Approximate transaction value $30,044 25,900 shares sold at $1.16 per share

Shares held after transaction 142,253 shares Direct holdings of Tracey E. Edmonds following the sale

Number of sell transactions reported 1 transaction Form 4 transaction summary for September 4, 2026

Key Terms

Rule 10b5-1, open market or private transaction, beneficial ownership

3 terms

Rule 10b5-1 regulatory

"No Rule 10b5-1 trading plan is reported for this transaction"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

open market or private transaction market

"Sale in open market or private transaction at $1.16 per share"

beneficial ownership financial

"Edmonds directly holds 142,253 shares of Playboy, Inc. common stock"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did PLBY director Tracey E. Edmonds report?

Tracey E. Edmonds reported a sale of 25,900 shares of Playboy, Inc. common stock on September 4, 2026 in an open market or private transaction at $1.16 per share.

How many PLBY shares does Tracey E. Edmonds hold after this transaction?

After the reported sale, Tracey E. Edmonds directly holds 142,253 shares of Playboy, Inc. common stock, as stated in the Form 4 filing.

What was the approximate total value of the PLBY shares sold by Tracey E. Edmonds?

The reported sale of 25,900 shares at $1.16 per share corresponds to an approximate transaction value of $30,044, based on the disclosed share count and price.

Was Tracey E. Edmonds’ PLBY share sale made under a Rule 10b5-1 trading plan?

No. The filing indicates no Rule 10b5-1 trading plan was affirmatively checked for this transaction.

What type of transaction did the PLBY Form 4 report for Tracey E. Edmonds?

The Form 4 reports a sale transaction of common stock, characterized as a “Sale in open market or private transaction” for 25,900 shares at $1.16 per share.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 09/09/2026 - 04:55 PM Accepted by SEC EDGAR 09/09/2026 - 04:55 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Edmonds Tracey E

(Last) (First) (Middle)

C/O PLAYBOY, INC.

10960 WILSHIRE BLVD, SUITE 2200

(Street)

LOS ANGELES CALIFORNIA 90024

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Playboy, Inc. [ PLBY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/04/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/04/2026		S		25,900	D	$1.16	142,253	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Christopher Riley, as Attorney-in-Fact	09/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)