Playboy director sells 8,558 company shares

A Playboy, Inc. director disclosed two small open-market sales totaling 8,558 PLBY shares at about $1.18 per share.

Rhea-AI Filing Summary

Playboy, Inc. (PLBY) director Tracey E. Edmonds reported two open-market or private sales of common stock. She sold 4,283 shares on September 1, 2026 at $1.1775 per share and 4,275 shares on September 3, 2026 at $1.1750 per share, for total reported sales of 8,558 shares.

No Rule 10b5-1 trading plan is indicated for these transactions.

Insider Trade Summary

Net Seller: 8,558 shares

Net Sell 2 txns

Insider Edmonds Tracey E

Role Director

Sold 8,558 shs ($10K)

Type	Security	Shares	Price	Value
Sale	Common Stock	4,275	$1.175	$5K
Sale	Common Stock	4,283	$1.1775	$5K

Holdings After Transaction: Common Stock — 168,153 shares (Direct)

Key Figures

Shares sold September 1, 2026: 4,283 shares Sale price September 1, 2026: $1.1775 per share Shares sold September 3, 2026: 4,275 shares +2 more

5 metrics

Shares sold September 1, 2026 4,283 shares Open-market or private sale of Playboy, Inc. common stock

Sale price September 1, 2026 $1.1775 per share Sale of 4,283 PLBY common shares by director Tracey E. Edmonds

Shares sold September 3, 2026 4,275 shares Open-market or private sale of Playboy, Inc. common stock

Sale price September 3, 2026 $1.1750 per share Sale of 4,275 PLBY common shares by director Tracey E. Edmonds

Total shares sold 8,558 shares Combined total of both reported PLBY common stock sales

Key Terms

open market or private transaction, Rule 10b5-1 trading plan

2 terms

open market or private transaction financial

"Sale in open market or private transaction"

Rule 10b5-1 trading plan regulatory

"No Rule 10b5-1 trading plan is indicated for these transactions"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

FAQ

What insider transactions did PLBY director Tracey Edmonds report in this Form 4?

Tracey E. Edmonds reported two sales of Playboy, Inc. common stock, totaling 8,558 shares, executed on September 1 and 3, 2026 in open-market or private transactions.

At what prices were the PLBY shares sold by director Tracey Edmonds?

On September 1, 2026, Tracey Edmonds sold 4,283 PLBY shares at $1.1775 per share. On September 3, 2026, she sold 4,275 shares at $1.1750 per share.

How many PLBY shares in total did Tracey Edmonds sell according to this filing?

Across both reported transactions, Tracey E. Edmonds sold a total of 8,558 shares of Playboy, Inc. common stock in open-market or private sales.

Were Tracey Edmonds’ PLBY stock sales under a Rule 10b5-1 trading plan?

The Form 4 indicates no Rule 10b5-1 trading plan for these transactions; the document-level Rule 10b5-1 checkbox is not marked as being made under such a plan.

What type of security did Tracey Edmonds trade in this PLBY Form 4?

All reported transactions involve Playboy, Inc. common stock, sold in open-market or private transactions on September 1 and 3, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/03/2026 - 08:04 PM Accepted by SEC EDGAR 09/03/2026 - 08:04 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Edmonds Tracey E

(Last) (First) (Middle)

C/O PLAYBOY, INC.

10960 WILSHIRE BLVD, SUITE 2200

(Street)

LOS ANGELES CALIFORNIA 90024

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Playboy, Inc. [ PLBY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/01/2026		S		4,283	D	$1.1775	172,428	D
Common Stock	09/03/2026		S		4,275	D	$1.175	168,153	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Christopher Riley, as Attorney-in-Fact	09/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)