Playboy director to sell 25,900 shares

Playboy, Inc. (PLBY) discloses that director Tracey Edmonds plans to sell 25,900 shares of common stock under Rule 144 through Fidelity Brokerage Services LLC on NASDAQ.

Rhea-AI Filing Summary

Playboy, Inc. (PLBY) discloses that director Tracey Edmonds plans to sell 25,900 shares of common stock under Rule 144 through Fidelity Brokerage Services LLC on NASDAQ. The shares relate to restricted stock vesting awards of 12,195 shares on June 16, 2025 and 13,705 shares on June 16, 2026 received as compensation.

Over the prior three months, Tracey Edmonds reported sales of Playboy common stock totaling 25,116 shares for aggregate proceeds of $30,118.02, with transactions on August 26, 2026, September 1, 2026, and September 3, 2026.

Key Figures

Planned shares to be sold: 25,900 shares Aggregate market value of planned sale: $30,044.00 Restricted stock vesting 2025: 12,195 shares +5 more

8 metrics

Planned shares to be sold 25,900 shares Common stock to be sold under Rule 144 through Fidelity on NASDAQ

Aggregate market value of planned sale $30,044.00 Value associated with 25,900 common shares in the Rule 144 notice

Restricted stock vesting 2025 12,195 shares Restricted stock vesting on June 16, 2025, received as compensation

Restricted stock vesting 2026 13,705 shares Restricted stock vesting on June 16, 2026, received as compensation

Shares sold on August 26, 2026 16,558 shares Common stock sold for $20,051.66

Shares sold on September 1, 2026 4,283 shares Common stock sold for $5,043.23

Shares sold on September 3, 2026 4,275 shares Common stock sold for $5,023.13

Total proceeds from last 3 months’ sales $30,118.02 Aggregate proceeds from 25,116 shares sold over three transactions

Key Terms

Rule 144, restricted stock vesting, compensation, attorney-in-fact

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

restricted stock vesting financial

"Common | 06/16/2025 | Restricted Stock Vesting | Issuer"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

compensation financial

"13705 | 06/16/2026 | Compensation"

attorney-in-fact regulatory

"as attorney-in-fact for Tracey Edmonds."

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Playboy, Inc. (PLBY) disclose about Tracey Edmonds’ planned stock sale?

Playboy, Inc. reports that director Tracey Edmonds intends to sell 25,900 shares of its common stock under Rule 144 through Fidelity Brokerage Services LLC on NASDAQ. The shares are tied to previously vested restricted stock compensation awards.

How many PLBY shares did Tracey Edmonds sell in the last three months?

Over the past three months, Tracey Edmonds reported sales of 25,116 PLBY shares, consisting of 16,558 shares on August 26, 2026, 4,283 shares on September 1, 2026, and 4,275 shares on September 3, 2026, for total proceeds of $30,118.02.

What compensation-related PLBY stock awards are linked to the planned Rule 144 sale?

The planned sale of 25,900 PLBY shares corresponds to restricted stock vesting awards of 12,195 shares that vested on June 16, 2025 and 13,705 shares that vested on June 16, 2026, both received as compensation from Playboy, Inc.

What aggregate market value is associated with the 25,900 PLBY shares to be sold?

The notice lists an aggregate market value of $30,044.00 for the 25,900 PLBY common shares proposed to be sold under Rule 144. This value is reported in connection with the planned NASDAQ sales through Fidelity Brokerage Services LLC.

Who is executing the planned PLBY share sale on behalf of Tracey Edmonds?

The planned sale of 25,900 PLBY shares will be executed through Fidelity Brokerage Services LLC. The notice is signed by Joshua Schmitt as a duly authorized representative of Fidelity Brokerage Services LLC, acting as attorney-in-fact for Tracey Edmonds.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/04/2026 - 04:32 PM EDT Accepted by SEC EDGAR 09/04/2026 - 04:32 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001844982
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Playboy, Inc.
SEC File Number	001-39312
Address of Issuer	10960 WILSHIRE BLVD SUITE 2200 LOS ANGELES CALIFORNIA 90024
Phone	310-424-1800
Name of Person for Whose Account the Securities are To Be Sold	Edmonds Tracey E
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	25900	30044.00	119807688	09/04/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/16/2025	Restricted Stock Vesting	Issuer			12195	06/16/2025	Compensation
Common	06/16/2026	Restricted Stock Vesting	Issuer			13705	06/16/2026	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Tracey Edmonds 10960 Wilshire Blvd. Suite 2200 Los Angeles CA 90024	Common	08/26/2026	16558	20051.66
Tracey Edmonds 10960 Wilshire Blvd. Suite 2200 Los Angeles CA 90024	Common	09/01/2026	4283	5043.23
Tracey Edmonds 10960 Wilshire Blvd Suite 2200 Los Angeles CA 90024	Common	09/03/2026	4275	5023.13

144: Remarks and Signature

Remarks
Date of Notice	09/04/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Joshua Schmitt, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Tracey Edmonds.
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)