STOCK TITAN

Playboy (PLBY) CEO disposes 164K shares to cover RSU tax obligations

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Playboy, Inc. CEO and President Bernhard L. Kohn III reported selling a total of 164,448 shares of common stock in two transactions at weighted average prices of $1.428 and $1.3476 per share.

According to the footnotes, these sales were made solely to cover tax withholding obligations arising from the settlement of previously granted restricted stock units, rather than as discretionary open-market disposals. After these transactions, Kohn directly holds 5,812,861 common shares, with additional indirect holdings through various trusts and entities where he disclaims beneficial ownership beyond his pecuniary interest.

Positive

  • None.

Negative

  • None.
Insider Kohn Bernhard L III
Role CEO & President
Sold 164,448 shs ($228K)
Type Security Shares Price Value
Sale Common Stock 81,771 $1.3476 $110K
Sale Common Stock 82,677 $1.428 $118K
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 5,812,861 shares (Direct, null); Common Stock — 75,361 shares (Indirect, by Cold Springs Trust)
Footnotes (1)
  1. Represents shares sold solely to cover the reporting person's tax withholding obligations in connection with the settlement of restricted stock units previously granted to the reporting person. Pursuant to the Issuer's current practices, the disclosed sale of shares was made in connection with the settlement of restricted stock units, solely to cover taxes related to such settlement. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.41 to $1.475, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.32 to $1.375, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Represents shares of common stock held directly by Cold Springs Trust, of which Mr. Kohn is a beneficiary. Mr. Kohn disclaims beneficial ownership of the shares owned by Cold Springs Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose. Represents securities held directly by Woodburn Dr LP, an entity controlled by Mr. Kohn. Mr. Kohn disclaims beneficial ownership of the shares owned by Woodburn Dr LP, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose. Represents securities held directly by Bircoll Kohn Family Trust, for which Mr. Kohn is a trustee and a controlling person. Mr. Kohn disclaims beneficial ownership of the shares owned by Bircoll Kohn Family Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
Shares sold May 14 82,677 shares at $1.428 Open-market sale to cover RSU tax withholding
Shares sold May 15 81,771 shares at $1.3476 Open-market sale to cover RSU tax withholding
Total shares sold 164,448 shares Net-sell activity reported in this Form 4
Direct holdings after transactions 5,812,861 shares CEO’s direct Playboy common stock holdings post-sale
Cold Springs Trust holdings 75,361 shares Indirect holdings; Kohn a beneficiary, with ownership disclaimed except pecuniary interest
Woodburn Dr LP holdings 445,309 shares Indirect holdings via entity controlled by Kohn; beneficial ownership disclaimed in part
Bircoll Kohn Family Trust holdings 50,000 shares Indirect holdings; Kohn trustee and controlling person, with limited beneficial ownership
restricted stock units financial
"in connection with the settlement of restricted stock units previously granted to the reporting person"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
tax withholding obligations financial
"sold solely to cover the reporting person's tax withholding obligations in connection with the settlement"
pecuniary interest financial
"except to the extent of his pecuniary interest therein, and the inclusion of these securities"
beneficial ownership financial
"disclaims beneficial ownership of the shares owned by Cold Springs Trust"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Section 16 regulatory
"for purpose of Section 16 or for any other purpose."
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kohn Bernhard L III

(Last)(First)(Middle)
C/O PLAYBOY, INC.
10960 WILSHIRE BLVD, SUITE 2200

(Street)
LOS ANGELES CALIFORNIA 90024

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Playboy, Inc. [ PLBY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
CEO & President
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/14/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/14/2026S82,677(1)D$1.428(2)5,894,632D
Common Stock05/15/2026S81,771(1)D$1.3476(3)5,812,861D
Common Stock75,361Iby Cold Springs Trust(4)
Common Stock445,309Iby Woodburn Dr LP(5)
Common Stock50,000Iby Bircoll Kohn Family Trust(6)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents shares sold solely to cover the reporting person's tax withholding obligations in connection with the settlement of restricted stock units previously granted to the reporting person. Pursuant to the Issuer's current practices, the disclosed sale of shares was made in connection with the settlement of restricted stock units, solely to cover taxes related to such settlement.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.41 to $1.475, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.32 to $1.375, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. Represents shares of common stock held directly by Cold Springs Trust, of which Mr. Kohn is a beneficiary. Mr. Kohn disclaims beneficial ownership of the shares owned by Cold Springs Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
5. Represents securities held directly by Woodburn Dr LP, an entity controlled by Mr. Kohn. Mr. Kohn disclaims beneficial ownership of the shares owned by Woodburn Dr LP, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
6. Represents securities held directly by Bircoll Kohn Family Trust, for which Mr. Kohn is a trustee and a controlling person. Mr. Kohn disclaims beneficial ownership of the shares owned by Bircoll Kohn Family Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
Remarks:
/s/ Christopher Riley, as Attorney-in-Fact05/15/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider activity did Playboy (PLBY) report for its CEO on this Form 4?

Playboy reported that CEO Bernhard L. Kohn III sold 164,448 common shares in two transactions. Footnotes state the sales were solely to cover tax withholding obligations tied to settling restricted stock units previously granted to him.

At what prices did the Playboy (PLBY) CEO’s reported share sales occur?

The CEO’s reported sales occurred at weighted average prices of $1.428 and $1.3476 per share. The Form 4 notes these represent multiple trades within narrow ranges and offers to provide detailed breakdowns upon request to investors or regulators.

Why did the Playboy (PLBY) CEO sell shares according to the Form 4 footnotes?

The footnotes explain the CEO’s share sales were executed solely to cover tax withholding obligations. These taxes arose in connection with the settlement of restricted stock units that had previously been granted to him as part of his compensation.

How many Playboy (PLBY) shares does the CEO hold after the reported transactions?

After the reported tax-related sales, CEO Bernhard L. Kohn III directly holds 5,812,861 common shares. The filing also lists additional indirect holdings through entities such as Woodburn Dr LP and certain trusts, with Kohn disclaiming full beneficial ownership.

Do the Playboy (PLBY) CEO’s reported sales signal open-market selling or tax withholding?

Although coded as sales, the Form 4 footnotes clarify they were solely to cover tax withholding obligations. The transactions were linked to the settlement of restricted stock units, indicating a tax-driven disposition rather than a discretionary open-market sale.