STOCK TITAN

Playboy (PLBY) CEO reports 267,736-share tax-related stock sale

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Playboy, Inc. CEO and President Bernhard L. Kohn III reported open-market sales of common stock that the company states were made solely to cover his tax withholding obligations from the settlement of previously granted restricted stock units. He sold 75,484 shares on May 11 at a weighted average price of $1.7414, 94,594 shares on May 12 at $1.4977, and 97,658 shares on May 13 at $1.3943, for a total of 267,736 shares. After these sales, he holds 5,977,309 shares directly. The filing also lists indirect holdings of 445,309 shares by Woodburn Dr LP, 75,361 shares by Cold Springs Trust, and 50,000 shares by Bircoll Kohn Family Trust, for which Mr. Kohn disclaims beneficial ownership except to the extent of his pecuniary interest.

Positive

  • None.

Negative

  • None.
Insider Kohn Bernhard L III
Role CEO & President
Sold 267,736 shs ($409K)
Type Security Shares Price Value
Sale Common Stock 97,658 $1.3943 $136K
Sale Common Stock 94,594 $1.4977 $142K
Sale Common Stock 75,484 $1.7414 $131K
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 5,977,309 shares (Direct, null); Common Stock — 75,361 shares (Indirect, by Cold Springs Trust)
Footnotes (1)
  1. Represents shares sold solely to cover the reporting person's tax withholding obligations in connection with the settlement of restricted stock units previously granted to the reporting person. Pursuant to the Issuer's current practices, the disclosed sale of shares was made in connection with the settlement of restricted stock units, solely to cover taxes related to such settlement. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.70 to $1.85, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.41 to $1.65, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.35 to $1.435, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Represents shares of common stock held directly by Cold Springs Trust, of which Mr. Kohn is a beneficiary. Mr. Kohn disclaims beneficial ownership of the shares owned by Cold Springs Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose. Represents shares of common stock held directly by Woodburn Dr LP, an entity controlled by Mr. Kohn. Mr. Kohn disclaims beneficial ownership of the shares owned by Woodburn Dr LP, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose. Represents securities held directly by Bircoll Kohn Family Trust, for which Mr. Kohn is a trustee and a controlling person. Mr. Kohn disclaims beneficial ownership of the shares owned by Bircoll Kohn Family Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
Shares sold May 11 75,484 shares at $1.7414 Open-market sale of common stock on May 11
Shares sold May 12 94,594 shares at $1.4977 Open-market sale of common stock on May 12
Shares sold May 13 97,658 shares at $1.3943 Open-market sale of common stock on May 13
Total shares sold 267,736 shares Sum of reported sales over May 11–13
Direct holdings after sales 5,977,309 shares Direct Playboy common stock owned after transactions
Woodburn Dr LP holdings 445,309 shares Indirect holdings; entity controlled by Mr. Kohn
Cold Springs Trust holdings 75,361 shares Indirect holdings; Mr. Kohn is a beneficiary
Bircoll Kohn Family Trust holdings 50,000 shares Indirect holdings; Mr. Kohn is trustee and controlling person
restricted stock units financial
"settlement of restricted stock units previously granted to the reporting person"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
tax withholding obligations financial
"shares sold solely to cover the reporting person's tax withholding obligations"
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial ownership financial
"disclaims beneficial ownership of the shares owned by Woodburn Dr LP"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
pecuniary interest financial
"except to the extent of his pecuniary interest therein"
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kohn Bernhard L III

(Last)(First)(Middle)
C/O PLAYBOY, INC.
10960 WILSHIRE BLVD, SUITE 2200

(Street)
LOS ANGELES CALIFORNIA 90024

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Playboy, Inc. [ PLBY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
CEO & President
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/11/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/11/2026S75,484(1)D$1.7414(2)6,169,561D
Common Stock05/12/2026S94,594(1)D$1.4977(3)6,074,967D
Common Stock05/13/2026S97,658(1)D$1.3943(4)5,977,309D
Common Stock75,361Iby Cold Springs Trust(5)
Common Stock445,309Iby Woodburn Dr LP(6)
Common Stock50,000Iby Bircoll Kohn Family Trust(7)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents shares sold solely to cover the reporting person's tax withholding obligations in connection with the settlement of restricted stock units previously granted to the reporting person. Pursuant to the Issuer's current practices, the disclosed sale of shares was made in connection with the settlement of restricted stock units, solely to cover taxes related to such settlement.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.70 to $1.85, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.41 to $1.65, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.35 to $1.435, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. Represents shares of common stock held directly by Cold Springs Trust, of which Mr. Kohn is a beneficiary. Mr. Kohn disclaims beneficial ownership of the shares owned by Cold Springs Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
6. Represents shares of common stock held directly by Woodburn Dr LP, an entity controlled by Mr. Kohn. Mr. Kohn disclaims beneficial ownership of the shares owned by Woodburn Dr LP, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
7. Represents securities held directly by Bircoll Kohn Family Trust, for which Mr. Kohn is a trustee and a controlling person. Mr. Kohn disclaims beneficial ownership of the shares owned by Bircoll Kohn Family Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
Remarks:
/s/ Christopher Riley, as Attorney-in-Fact05/13/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did Playboy (PLBY) report for CEO Bernhard Kohn?

Playboy reported that CEO Bernhard L. Kohn III sold 267,736 shares of common stock over May 11–13. These sales were disclosed as covering tax withholding obligations from the settlement of restricted stock units previously granted to him.

At what prices did the Playboy (PLBY) CEO sell his shares?

The CEO’s reported sales used weighted average prices: 75,484 shares at $1.7414 on May 11, 94,594 shares at $1.4977 on May 12, and 97,658 shares at $1.3943 on May 13, all described as open-market transactions.

How many Playboy (PLBY) shares does the CEO hold after these transactions?

After the reported sales, CEO Bernhard L. Kohn III holds 5,977,309 Playboy common shares directly. The filing also notes additional indirect holdings through certain trusts and a limited partnership, with Kohn disclaiming beneficial ownership except for his pecuniary interest.

What indirect Playboy (PLBY) holdings are associated with the CEO?

The filing lists indirect holdings of 445,309 shares by Woodburn Dr LP, 75,361 shares by Cold Springs Trust, and 50,000 shares by Bircoll Kohn Family Trust. Bernhard Kohn disclaims beneficial ownership of these shares except to the extent of his pecuniary interest.

How many Playboy (PLBY) shares did the CEO sell in total in this Form 4?

Across three open-market sale entries, the CEO sold a total of 267,736 shares of Playboy common stock. The transactions occurred on May 11, May 12, and May 13 and are reported as covering tax withholding obligations from restricted stock unit settlements.