Playboy, Inc. (NASDAQ: PLBY) CEO logs 324,453-share sale and tax-related trades
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Playboy, Inc. director, CEO and President Bernhard L. Kohn III reported open-market sales of an aggregate 324,453 shares of common stock on July 7–9, 2026, at prices around $1.14–$1.19 per share. Following these sales, he holds 5,488,408 shares directly and additional shares indirectly through entities including Cold Springs Trust, Woodburn Dr LP and Bircoll Kohn Family Trust. A footnote states that certain shares were sold solely to cover tax withholding obligations related to the settlement of previously granted restricted stock units, and that reported prices reflect weighted averages over multiple trade prices.
Positive
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Insights
CEO reports stock sales totaling 324,453 shares, largely routine and partly tax-related.
Playboy, Inc. CEO and President Bernhard L. Kohn III reported open-market sales totaling 324,453 common shares over July 7–9, 2026, at prices between about $1.12 and $1.215 per share. These transactions are classified as open-market sales, but a footnote explains that at least some of the shares were sold solely to cover tax withholding obligations upon settlement of previously granted restricted stock units, which is a common, compensation-related mechanism rather than a discretionary portfolio move.
After the sales, Kohn still holds 5,488,408 shares directly, plus indirect interests in additional shares through Cold Springs Trust, Woodburn Dr LP and Bircoll Kohn Family Trust, while formally disclaiming beneficial ownership beyond his pecuniary interest. The size of the remaining direct position suggests that, based on this disclosure alone, the activity appears more like routine liquidity and tax management than a major change in his overall economic exposure.
Insider Trade Summary
Net Seller: 324,453 shares ($375,099)
Net Sell
6 txns
Insider
Kohn Bernhard L III
Role
CEO & President
Sold
324,453 shs ($375K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 106,152 | $1.1424 | $121K |
| Sale | Common Stock | 109,342 | $1.1372 | $124K |
| Sale | Common Stock | 108,959 | $1.1884 | $129K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 5,488,408 shares (Direct, null);
Common Stock — 75,361 shares (Indirect, by Cold Springs Trust)
Footnotes (1)
- Represents shares sold solely to cover the reporting person's tax withholding obligations in connection with the settlement of restricted stock units previously granted to the reporting person. Pursuant to the Issuer's current practices, the disclosed sale of shares was made in connection with the settlement of restricted stock units, solely to cover taxes related to such settlement. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.175 to $1.215, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.12 to $1.17, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.12 to $1.185, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Represents shares of common stock held directly by Cold Springs Trust, of which Mr. Kohn is a beneficiary. Mr. Kohn disclaims beneficial ownership of the shares owned by Cold Springs Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose. Represents shares of common stock held directly by Woodburn Dr LP, an entity controlled by Mr. Kohn. Mr. Kohn disclaims beneficial ownership of the shares owned by Woodburn Dr LP, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose. Represents securities held directly by Bircoll Kohn Family Trust, for which Mr. Kohn is a trustee and a controlling person. Mr. Kohn disclaims beneficial ownership of the shares owned by Bircoll Kohn Family Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
Key Figures
Total shares sold: 324,453 shares
Sale price 7/7: $1.1884 per share
Sale price 7/8: $1.1372 per share
+5 more
8 metrics
Total shares sold
324,453 shares
Aggregate common shares sold in open-market transactions reported for July 7–9, 2026
Sale price 7/7
$1.1884 per share
Weighted-average price for 108,959 shares sold on July 7, 2026
Sale price 7/8
$1.1372 per share
Weighted-average price for 109,342 shares sold on July 8, 2026
Sale price 7/9
$1.1424 per share
Weighted-average price for 106,152 shares sold on July 9, 2026
Direct holdings after trades
5,488,408 shares
Common shares held directly by Bernhard L. Kohn III following the July 9, 2026 sale
Cold Springs Trust holdings
75,361 shares
Indirect common stock holdings reported as held by Cold Springs Trust
Woodburn Dr LP holdings
445,309 shares
Indirect common stock holdings reported as held by Woodburn Dr LP
Bircoll Kohn Family Trust holdings
50,000 shares
Indirect common stock holdings reported as held by Bircoll Kohn Family Trust
Key Terms
weighted average price, restricted stock units, pecuniary interest, beneficial ownership, +1 more
5 terms
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
restricted stock units financial
"tax withholding obligations in connection with the settlement of restricted stock units previously granted"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
pecuniary interest financial
"disclaims beneficial ownership of the shares ... except to the extent of his pecuniary interest therein"
beneficial ownership financial
"shall not be deemed an admission of beneficial ownership of the reported securities"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Section 16 regulatory
"for purpose of Section 16 or for any other purpose."
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
FAQ
What prices did the PLBY CEO receive for the reported stock sales?
The reported weighted-average sale prices were approximately $1.1884, $1.1372 and $1.1424 per share. Footnotes state that the underlying trades occurred in multiple lots, with prices ranging from $1.12 to $1.215 per share across the three trading days.