Playboy, Inc. (PLBY) CFO & COO sells 261K shares for tax withholding

Rhea-AI Filing Summary

Playboy, Inc. CFO & COO Marc Crossman reported selling a total of 261,677 shares of common stock between May 6 and May 8 in open-market transactions at weighted average prices around $1.68–$1.75 per share.

According to the filing, these sales were made solely to cover tax withholding obligations tied to the settlement of previously granted restricted stock units, making them compensation-related rather than discretionary portfolio trades. After these transactions, Crossman continues to hold about 1,358,075 shares directly and 19,608 shares indirectly through his wife.

Insider Trade Summary

Net Seller: 261,677 shares ($446,861)

Net Sell 4 txns

Insider CROSSMAN MARC

Role CFO & COO

Sold 261,677 shs ($447K)

Type	Security	Shares	Price	Value
Sale	Common Stock	82,401	$1.752	$144K
Sale	Common Stock	90,383	$1.6829	$152K
Sale	Common Stock	88,893	$1.6918	$150K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 1,358,075 shares (Direct, null); Common Stock — 19,608 shares (Indirect, By wife)

Footnotes (1)

1. Represents shares sold solely to cover the reporting person's tax withholding obligations in connection with the settlement of restricted stock units previously granted to the reporting person. Pursuant to the Issuer's current practices, the disclosed sale of shares was made in connection with the settlement of restricted stock units, solely to cover taxes related to such settlement. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.66 to $1.78, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.64 to $1.735, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.65 to $1.82, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Key Figures

Total shares sold: 261,677 shares Sale price May 6: $1.6918 per share Sale price May 7: $1.6829 per share +4 more

7 metrics

Total shares sold 261,677 shares Net open-market sales reported for May 6–8

Sale price May 6 $1.6918 per share Weighted average price for May 6 sale

Sale price May 7 $1.6829 per share Weighted average price for May 7 sale

Sale price May 8 $1.7520 per share Weighted average price for May 8 sale

Direct holdings after trades 1,358,075 shares Direct PLBY common stock held after May 8

Indirect holdings by wife 19,608 shares Indirect PLBY holdings listed as By wife

Price range footnote (example) $1.66–$1.78 One sale’s multiple trade range per footnote

Key Terms

restricted stock units, tax withholding obligations, weighted average price, indirect, +1 more

5 terms

restricted stock units financial

"in connection with the settlement of restricted stock units previously granted"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

tax withholding obligations financial

"shares sold solely to cover the reporting person's tax withholding obligations"

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

indirect financial

"Common Stock ... total_shares_following_transaction 19608.0000 ... ownership_type indirect"

open-market sale financial

"transaction_action open-market sale ... transaction_code_description Sale in open market"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

CROSSMAN MARC

(Last) (First) (Middle)

C/O PLAYBOY, INC.

10960 WILSHIRE BLVD, SUITE 2200

(Street)

LOS ANGELES CALIFORNIA 90024

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Playboy, Inc. [ PLBY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/06/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/06/2026		S		88,893(1)	D	$1.6918(2)	1,530,859	D
Common Stock	05/07/2026		S		90,383(1)	D	$1.6829(3)	1,440,476	D
Common Stock	05/08/2026		S		82,401(1)	D	$1.752(4)	1,358,075	D
Common Stock								19,608	I	By wife

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents shares sold solely to cover the reporting person's tax withholding obligations in connection with the settlement of restricted stock units previously granted to the reporting person. Pursuant to the Issuer's current practices, the disclosed sale of shares was made in connection with the settlement of restricted stock units, solely to cover taxes related to such settlement.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.66 to $1.78, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.64 to $1.735, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.65 to $1.82, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Remarks:

	/s/ Christopher Riley, as Attorney-in-Fact	05/08/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did PLBY CFO Marc Crossman report?

Marc Crossman reported selling 261,677 shares of Playboy, Inc. common stock over May 6–8. The filing states the sales occurred in open-market transactions at weighted average prices between about $1.68 and $1.75 per share.

Why did PLBY executive Marc Crossman sell shares in this Form 4?

The filing explains the shares were sold solely to cover Marc Crossman’s tax withholding obligations from settling previously granted restricted stock units. This indicates the transactions were compensation-related rather than discretionary sales based on a change in company outlook.

How many PLBY shares does Marc Crossman hold after these transactions?

After the reported sales, Marc Crossman holds 1,358,075 PLBY common shares directly. The Form 4 also shows an additional 19,608 shares held indirectly through his wife, giving investors context on his remaining economic exposure to the company.

What prices were reported for Marc Crossman’s PLBY share sales?

The Form 4 lists weighted average sale prices, including $1.6918, $1.6829, and $1.7520 per PLBY share. Footnotes note that each price reflects multiple trades executed within ranges from $1.64 to $1.82 during the reported dates.

Are Marc Crossman’s indirect PLBY holdings included in this Form 4?

Yes. The filing discloses 19,608 PLBY common shares held indirectly, described as held "By wife." This holding entry provides visibility into shares associated with Crossman’s household in addition to his direct ownership position after the reported sales.