STOCK TITAN

Planet Fitness (PLNT) 2025 results: 12% revenue growth and 1.1M new members

Filing Impact
(High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Planet Fitness reported strong growth for Q4 and full-year 2025, with gains across revenue, profit and club footprint. Fourth quarter revenue rose 10.5% to $376.3 million, while net income attributable to Planet Fitness increased to $60.4 million, or $0.73 per diluted share, up from $0.56.

For 2025, revenue grew 12.1% to $1.3 billion and net income attributable to Planet Fitness reached $219.1 million, or $2.62 per diluted share, compared with $2.00 a year earlier. Adjusted EBITDA grew to $551.6 million. System-wide same club sales increased 6.7% and total system-wide sales reached $5.3 billion.

The company added 1.1 million net new members to about 20.8 million and opened 181 new clubs, bringing the system to 2,896 locations. For 2026, Planet Fitness targets revenue growth of about 9%, adjusted EBITDA growth of about 10%, and system-wide same club sales growth of 4% to 5%.

Positive

  • Strong top- and bottom-line growth: 2025 revenue increased 12.1% to $1.3 billion, net income attributable to Planet Fitness rose to $219.1 million, and Adjusted EBITDA grew to $551.6 million, reflecting healthy expansion across segments.
  • Robust unit and membership expansion: System-wide same club sales rose 6.7%, system-wide sales reached $5.3 billion, membership grew to approximately 20.8 million, and the system added 181 new clubs, ending 2025 with 2,896 locations.
  • Supportive 2026 outlook: Management targets about 9% revenue growth, roughly 10% Adjusted EBITDA growth, 4%–5% same club sales growth, and 180–190 new club openings in 2026, indicating continued expansion plans.

Negative

  • Highly leveraged balance sheet and deficit: Long-term debt (including current maturities) totaled about $2.48 billion at December 31, 2025, and total stockholders’ deficit attributable to Planet Fitness widened to $482.8 million, which may limit financial flexibility if operating trends weaken.

Insights

Planet Fitness delivered double-digit 2025 growth and guides to further expansion in 2026.

Planet Fitness showed broad-based strength in 2025. Revenue rose 12.1% to $1.3 billion and net income attributable to the company increased to $219.1 million, with diluted EPS moving from $2.00 to $2.62. Adjusted EBITDA climbed to $551.6 million, highlighting strong underlying profitability.

Growth was supported by a 6.7% system-wide same club sales increase, system-wide sales of $5.3 billion, and net membership growth of 1.1 million to about 20.8 million members. The footprint expanded to 2,896 clubs, with 181 net openings and solid equipment sales to franchisees.

Guidance for 2026 calls for roughly 9% revenue growth, about 10% Adjusted EBITDA growth, and 4%–5% same club sales gains, alongside 180–190 new clubs and 150–160 equipment placements. While substantial debt and a stockholders’ deficit remain, cash from operations of $418.4 million and cash and marketable securities of $607.0 million provide liquidity to support the growth plan.

0001637207false00016372072026-02-242026-02-24

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
 FORM 8-K
 
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
The Securities Exchange Act of 1934
February 24, 2026
Date of Report (Date of earliest event reported)  
 Planet Fitness, Inc.
(Exact name of registrant as specified in its charter)
     
Delaware 001-37534 38-3942097
(State or other jurisdiction of incorporation) (Commission File Number) (I.R.S. Employer Identification No.)
4 Liberty Lane West
Hampton, NH 03842
(Address of principal executive offices)
(Zip Code)
Registrant’s telephone number, including area code: (603750-0001
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Exchange Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Class A common stock, $0.0001 Par ValuePLNTNew York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  



Item 2.02Results of Operations and Financial Condition.
On February 24, 2026, Planet Fitness, Inc. (the “Company”) issued a press release announcing its financial results for the quarter and year ended December 31, 2025. A copy of this press release is being furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated by reference into this Item 2.02.
In accordance with General Instruction B.2 of Form 8-K, the information in this Current Report on Form 8-K, including Exhibit 99.1, shall not be deemed “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933.

Item 9.01Financial Statements and Exhibits.
 
(d)Exhibits
 
   
Exhibit No.  Description
  
99.1  
Press Release dated February 24, 2026
104Cover Page Interactive Data File (embedded within the Inline XBRL document)
 
 

SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
   
PLANET FITNESS, INC.
  
By: /s/ Jay Stasz
Name:
Title:
 Jay Stasz
Chief Financial Officer
Dated: February 24, 2026


Exhibit 99.1
Planet Fitness, Inc. Announces Fourth Quarter and Year-End 2025 Results
Full-year system-wide same club sales increase of 6.7%
Net membership growth of 1.1 million in 2025
Opened 181 new Planet Fitness clubs in 2025

Hampton, NH, February 24, 2026 - Today, Planet Fitness, Inc. (NYSE: PLNT) reported financial results for its fourth quarter and year ended December 31, 2025.
Fourth Quarter Fiscal 2025 Highlights
Total revenue increased from the prior year period by 10.5% to $376.3 million.
System-wide same club sales increased 5.7%.
System-wide sales increased to $1.3 billion from $1.2 billion in the prior year period.
Net income attributable to Planet Fitness, Inc. was $60.4 million, or $0.73 per diluted share, compared to $47.1 million, or $0.56 per diluted share, in the prior year period.
Net income increased $13.1 million to $60.7 million, compared to $47.6 million in the prior year period.
Adjusted net income(1) increased $9.3 million to $69.0 million, or $0.83 per diluted share(1), compared to $59.7 million, or $0.70 per diluted share, in the prior year period.
Adjusted EBITDA(1) increased $15.4 million to $146.3 million from $130.8 million in the prior year period.
104 new Planet Fitness clubs were opened system-wide during the period, which included 93 franchisee-owned and 11 corporate-owned clubs, bringing system-wide total clubs to 2,896 as of December 31, 2025.
New equipment placements in 96 new franchisee-owned clubs compared to 77 in the prior year period.
Ended the year with cash and marketable securities of $607.0 million, which includes cash and cash equivalents of $345.7 million, restricted cash of $66.3 million and marketable securities of $195.0 million.
Fiscal Year 2025 Highlights
Total revenue increased from the prior year period by 12.1% to $1.3 billion.
System-wide same club sales increased 6.7%.
System-wide sales increased to $5.3 billion from $4.8 billion in the prior year period.
Net income attributable to Planet Fitness, Inc. was $219.1 million, or $2.62 per diluted share, compared to $172.0 million, or $2.00 per diluted share, in the prior year period.
Net income increased $46.0 million to $220.3 million, compared to $174.2 million in the prior year period.
Adjusted net income(1) increased $34.5 million to $258.3 million, or $3.07 per diluted share(1), compared to $223.8 million, or $2.59 per diluted share, in the prior year period.
Adjusted EBITDA(1) increased $63.9 million to $551.6 million from $487.7 million in the prior year period.
181 new Planet Fitness clubs were opened system-wide during the period, which included 158 franchisee-owned and 23 corporate-owned clubs, bringing system-wide total clubs to 2,896 as of December 31, 2025.
New equipment placements in 152 new franchisee-owned clubs compared to 124 in the prior year period.
“We’re pleased with our strong performance in 2025 that was the result of our unwavering focus on our four strategic imperatives. We ended the year with approximately 20.8 million members, and a global footprint of nearly 2,900 clubs, reinforcing the quality of our member experience and our core conviction that anyone can get a great workout at Planet Fitness for an incredible value. Adding approximately 1.1 million net new members in 2025—the first full-year of our 50 percent price increase for new Classic Card members—highlights the incredible demand for our brand,” said Colleen Keating, Chief Executive Officer. “The progress we made on both our topline and new club growth is evidence of our powerful scale and
1 Adjusted net income, Adjusted net income per share, diluted and Adjusted EBITDA are non-GAAP measures. For reconciliations of Adjusted net income and Adjusted EBITDA to U.S. GAAP (“GAAP”) net income and a computation of Adjusted net income per share, diluted, see “Non-GAAP Financial Measures” accompanying this press release.



reach. Our scale provides a foundation to introduce our brand to even more people looking to improve their mental and physical health globally. I’d like to thank our franchisees and team members for their passion and commitment that helped drive this strong performance.”
Operating Results for the Fourth Quarter Ended December 31, 2025
For the fourth quarter of 2025, total revenue increased $35.8 million or 10.5% to $376.3 million from $340.5 million in the prior year period. By segment:
Franchise segment revenue increased $10.4 million or 9.6% to $119.4 million from $109.0 million in the prior year period. The increase was primarily attributable to $6.9 million of higher royalty revenue, of which $3.7 million was attributable to a franchise same club sales increase of 5.6%, $2.3 million was attributable to new clubs opened since October 1, 2024 before moving into the same club sales base and $1.0 million was from higher royalties on annual fees. There was also a $1.9 million increase in franchise and other fees. Franchise segment revenue also included $1.4 million of higher National Advertising Fund (“NAF”) revenue;
Corporate-owned clubs segment revenue increased $9.3 million or 7.4% to $135.6 million from $126.3 million in the prior year period. The increase was primarily attributable to $8.0 million of higher revenue from corporate-owned clubs included in the same club sales base, of which $6.1 million was attributable to a same club sales increase of 6.0% and $1.4 million was attributable to higher other fees. Additionally, $1.3 million was from new clubs opened and acquired since October 1, 2024 before moving into the same club sales base; and
Equipment segment revenue increased $16.1 million or 15.3% to $121.2 million from $105.1 million in the prior year period. The increase was primarily attributable to $11.9 million of higher revenue from equipment sales to existing franchisee-owned clubs and $4.2 million of higher revenue from equipment sales to new franchisee-owned clubs.
Segment Adjusted EBITDA represents our Adjusted EBITDA broken out by the Company’s reportable segments. Adjusted EBITDA is defined as net income before interest, taxes, depreciation and amortization, adjusted for the impact of certain non-cash and other items that we do not consider in our evaluation of ongoing performance of the Company’s core operations, see “Non-GAAP Financial Measures” accompanying this press release.
Segment Adjusted EBITDA was as follows:
Franchise Segment Adjusted EBITDA increased $8.1 million or 10.9% to $82.9 million from $74.7 million in the prior year period. The increase was primarily attributable to higher franchise segment revenue of $10.4 million, as described above, partially offset by higher NAF expense of $2.0 million;
Corporate-owned clubs Segment Adjusted EBITDA increased $3.8 million or 8.1% to $50.2 million from $46.4 million in the prior year period. The increase was primarily attributable to $4.0 million from the corporate-owned same club sales increase of 6.0% and $0.7 million of lower selling, general and administrative expenses. The increase was partially offset by $0.4 million of lower Adjusted EBITDA from new clubs located in Spain, the majority of which have opened since October 1, 2024; and
Equipment Segment Adjusted EBITDA increased $7.0 million or 23.3% to $36.9 million from $29.9 million in the prior year period. The increase was primarily attributable to higher equipment sales to existing and new franchisee-owned clubs.
Operating Results for the Fiscal Year Ended December 31, 2025
For the fiscal year ended December 31, 2025, total revenue increased $142.5 million or 12.1% to $1.3 billion from $1.2 billion in the prior year period. By segment:
Franchise segment revenue increased $44.7 million or 10.6% to $468.0 million from $423.2 million in the prior year period. The increase was primarily attributable to $28.4 million of higher royalty revenue, of which $16.7 million was attributable to a franchise same club sales increase of 6.8%, $7.1 million was attributable to new clubs opened since January 1, 2024 before moving into the same club sales base and $4.6 million was from higher royalties on annual fees. There was also a $7.8 million increase in franchise and other fees and a $2.1 million increase in placement revenue, partially offset by a $1.6 million decrease in revenue associated with the sale of HVAC units to franchisees. Franchise segment revenue also included $8.1 million of higher NAF revenue;
Corporate-owned clubs segment revenue increased $43.8 million or 8.7% to $546.1 million from $502.3 million in the prior year period. The increase was primarily attributable to $28.1 million of higher revenue from corporate-owned clubs included in the same club sales base, of which $21.1 million was attributable to a same clubs sales increase of 6.0%, $3.6 million was attributable to higher other fees and $3.4 million was attributable to higher annual fee revenue.



Additionally, $15.7 million was from new clubs opened and acquired since January 1, 2024 before moving into the same club sales base; and
Equipment segment revenue increased $54.0 million or 21.1% to $310.1 million from $256.1 million in the prior year period. The increase was primarily attributable to $47.4 million of higher revenue from equipment sales to existing franchisee-owned clubs and $6.6 million of higher revenue from equipment sales to new franchisee-owned clubs.
Segment Adjusted EBITDA was as follows:
Franchise Segment Adjusted EBITDA increased $35.5 million or 11.8% to $336.6 million from $301.1 million in the prior year period. The increase was primarily attributable to $44.7 million of higher franchise segment revenue, as described above, and $1.4 million of lower other expense, net, partially offset by $8.6 million of higher NAF expense and $1.9 million of higher selling, general and administrative expense.
Corporate-owned clubs Segment Adjusted EBITDA increased $17.6 million or 9.3% to $206.3 million from $188.8 million in the prior year period. The increase was primarily attributable to $14.6 million from the corporate-owned same clubs sales increase of 6.0%, $3.9 million of lower selling, general and administrative expenses and $3.1 million from new clubs located domestically opened since January 1, 2024 before moving into the same club sales base, The increase was partially offset by $3.5 million of lower Adjusted EBITDA from new clubs located in Spain, all of which have opened since January 1, 2024; and
Equipment Segment Adjusted EBITDA increased $22.7 million or 31.6% to $94.5 million from $71.8 million in the prior year period. The increase was primarily attributable to higher equipment sales to existing and new franchisee-owned clubs.
2026 Outlook
For the year ending December 31, 2026, the Company expects the following:
New equipment placements of approximately 150 to 160 in franchisee-owned locations
System-wide new club openings of approximately 180 to 190 locations
The following are 2026 growth expectations over its 2025 results:
System-wide same club sales growth in the 4% to 5% range
Revenue to increase approximately 9%
Adjusted EBITDA to increase approximately 10%
Adjusted net income to increase in the 4% to 5% range
Adjusted net income per share, diluted to increase in the 9% to 10% range, based on adjusted diluted weighted-average shares outstanding of approximately 80.0 million, inclusive of shares expected to be repurchased.
The Company also expects 2026 net interest expense to be approximately $114.0 million. It also expects capital expenditures to increase approximately 10% to 15% driven by additional clubs in our corporate-owned portfolio and depreciation and amortization to increase approximately 10% compared to 2025.




Presentation of Financial Measures
Planet Fitness, Inc. (the “Company”) was formed in March 2015 for the purpose of facilitating the initial public offering (the “IPO”) and related recapitalization transactions that occurred in August 2015, and in order to carry on the business of Pla-Fit Holdings, LLC (“Pla-Fit Holdings”) and its subsidiaries. As the sole managing member of Pla-Fit Holdings, the Company operates and controls all of the business and affairs of Pla-Fit Holdings, and through Pla-Fit Holdings, conducts its business. As a result, the Company consolidates Pla-Fit Holdings’ financial results and reports a non-controlling interest related to the portion of Pla-Fit Holdings not owned by the Company.
The financial information presented in this press release includes non-GAAP financial measures such as Adjusted EBITDA, Adjusted net income and Adjusted net income per share, diluted, to provide measures that we believe are useful to investors in evaluating the Company’s performance. These non-GAAP financial measures are supplemental measures of the Company’s performance that are neither required by, nor presented in accordance with GAAP. These financial measures should not be considered in isolation or as substitutes for GAAP financial measures such as net income or any other performance measures derived in accordance with GAAP. In addition, in the future, the Company may incur expenses or charges such as those added back to calculate Adjusted EBITDA, Adjusted net income and Adjusted net income per share, diluted. The Company’s presentation of Adjusted EBITDA, Adjusted net income and Adjusted net income per share, diluted, should not be construed as an inference that the Company’s future results will be unaffected by similar amounts or other unusual or nonrecurring items. See the tables at the end of this press release for a reconciliation of Adjusted EBITDA, Adjusted net income, and Adjusted net income per share, diluted, to their most directly comparable GAAP financial measure.
The non-GAAP financial measures used in our full-year outlook will differ from net income and net income per share, diluted, determined in accordance with GAAP in ways similar to those described in the reconciliations at the end of this press release. We do not provide guidance for net income or net income per share, diluted, determined in accordance with GAAP or a reconciliation of guidance for Adjusted net income and Adjusted net income per share, diluted, to the most directly comparable GAAP measure because we are not able to predict with reasonable certainty the amount or nature of all items that will be included in our net income and net income per share, diluted, for the year ending December 31, 2026. These items are uncertain, depend on many factors and could have a material impact on our net income and net income per share, diluted, for the year ending December 31, 2026, and therefore cannot be made available without unreasonable effort.
Same club sales refers to year-over-year sales comparisons for the same club sales base of both corporate-owned and franchisee-owned clubs, which is calculated for a given period by including only sales from clubs that had sales in the comparable months of both years. We define the same club sales base to include those clubs that have been open and for which monthly membership dues have been billed for longer than 12 months. We measure same club sales based solely upon monthly dues billed to members of our corporate-owned and franchisee-owned clubs.
Investor Conference Call
The Company will hold a conference call at 8:00AM (ET) on February 24, 2026 to discuss the news announced in this press release. A live webcast of the conference call will be accessible at www.planetfitness.com via the “Investor Relations” link. The webcast will be archived on the website for one year.
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness clubs in the world by number of members and locations. As of December 31, 2025, Planet Fitness had approximately 20.8 million members and 2,896 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.



Investor Contact:
Stacey Caravella
investor@planetfitness.com
603-750-4674
Media Contacts:
McCall Gosselin, Planet Fitness
mccall.gosselin@planetcsc.com
603-957-4650
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the federal securities laws, which involve risks and uncertainties. Forward-looking statements include the Company’s statements with respect to expected future performance presented under the heading “2026 Outlook,” those attributed to the Company’s Chief Executive Officer in this press release, the Company’s expected membership growth and club growth, share repurchases and the timing thereof, ability to deliver future shareholder value, and other statements, estimates and projections that do not relate solely to historical facts. Forward-looking statements can be identified by words such as “anticipate,” “believe,” “envision,” “estimate,” “expect,” “intend,” “may,” “might,” “goal,” “plan,” “prospect,” “predict,” “project,” “target,” “potential,” “assumption,” “will,” “would,” “could,” “should,” “continue,” “ongoing,” “contemplate,” “future,” “strategy” and similar references to future periods, although not all forward-looking statements include these identifying words. Forward-looking statements are not assurances of future performance. Instead, they are based only on the Company’s current beliefs, expectations and assumptions regarding the future of the business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. Actual results and financial condition may differ materially from those indicated in the forward-looking statements. Important factors that could cause our actual results to differ materially include competition in the fitness industry, the Company’s and franchisees’ ability to attract and retain members, the Company’s and franchisees’ ability to identify and secure suitable sites for new franchise clubs, changes in consumer demand, changes in equipment costs, the Company’s ability to expand into new markets domestically and internationally, operating costs for the Company and franchisees generally, availability and cost of capital for franchisees, acquisition activity, developments and changes in laws and regulations, our substantial increased indebtedness as a result of our refinancing and securitization transactions and our ability to incur additional indebtedness or refinance that indebtedness in the future, our future financial performance and our ability to pay principal and interest on our indebtedness, our corporate structure and tax receivable agreements, failures, interruptions or security breaches of the Company's information systems or technology, general economic conditions and the other factors described in the Company’s annual report on Form 10-K for the year ended December 31, 2024 and, once available, the Company's annual report on Form 10-K for the year ended December 31, 2025, as well as the Company’s other filings with the Securities and Exchange Commission. In light of the significant risks and uncertainties inherent in forward-looking statements, investors should not place undue reliance on forward-looking statements, which reflect the Company’s views only as of the date of this press release. Except as required by law, neither the Company nor any of its affiliates or representatives undertake any obligation to provide additional information or to correct or update any information set forth in this release, whether as a result of new information, future developments or otherwise.


Planet Fitness, Inc. and subsidiaries
Consolidated Statements of Operations
(Unaudited)
Three Months Ended December 31,Years Ended December 31,
(in thousands, except per share amounts)2025202420252024
Revenue:
Franchise$98,609 $89,537 $380,971 $344,320 
National advertising fund revenue20,836 19,485 86,987 78,927 
Franchise segment
119,445 109,022 467,958 423,247 
Corporate-owned clubs135,606 126,311 546,097 502,287 
Equipment121,207 105,117 310,089 256,120 
Total revenue376,258 340,450 1,324,144 1,181,654 
Operating costs and expenses:
Cost of revenue90,245 80,494 230,308 197,122 
Club operations79,636 74,388 318,545 290,507 
Selling, general and administrative37,291 35,693 137,634 129,146 
National advertising fund expense21,430 19,385 87,580 79,009 
Depreciation and amortization39,967 40,116 155,785 160,346 
Other loss (gain), net1,684 628 (385)1,326 
Total operating costs and expenses270,253 250,704 929,467 857,456 
Income from operations106,005 89,746 394,677 324,198 
Other income (expense), net:
Interest income5,561 6,428 22,999 23,115 
Interest expense(29,524)(27,468)(108,244)(100,037)
Other expense, net(3,746)(1,680)(454)(548)
Total other expense, net(27,709)(22,720)(85,699)(77,470)
Income before income taxes78,296 67,026 308,978 246,728 
Provision for income taxes16,754 18,619 85,874 68,443 
Losses from equity-method investments, net of tax(835)(844)(2,840)(4,042)
Net income60,707 47,563 220,264 174,243 
Less net income attributable to non-controlling interests318 479 1,160 2,201 
Net income attributable to Planet Fitness, Inc.$60,389 $47,084 $219,104 $172,042 
Net income per share of Class A common stock:
Basic$0.73 $0.56 $2.62 $2.01 
Diluted$0.73 $0.56 $2.62 $2.00 
Weighted-average shares of Class A common stock outstanding:
Basic82,544 84,224 83,519 85,621 
Diluted82,853 84,442 83,726 85,827 


Planet Fitness, Inc. and subsidiaries
Consolidated Balance Sheets
(Unaudited)
(in thousands, except per share amounts)December 31, 2025December 31, 2024
Assets
Current assets:
Cash and cash equivalents$345,652 $293,150 
Restricted cash66,304 56,524 
Short-term marketable securities
106,761 114,163 
 Accounts receivable, net of allowances for uncollectible amounts of $428 and $30 as of December 31, 2025 and 2024, respectively
70,431 77,145 
Inventory7,581 6,146 
Prepaid expenses24,605 21,499 
Other receivables34,094 16,776 
Income tax receivable2,958 2,616 
Total current assets658,386 588,019 
Long-term marketable securities
88,263 65,668 
Investments, net of allowance for expected credit losses of $24,424 and $18,834 as of December 31, 2025 and 2024, respectively
69,700 75,650 
Property and equipment, net of accumulated depreciation of $453,852 and $370,118, as of December 31, 2025 and 2024, respectively466,747 423,991 
Right-of-use assets, net409,320 395,174 
Intangible assets, net286,409 323,318 
Goodwill712,450 720,633 
Deferred income taxes406,724 470,197 
Other assets, net5,396 7,058 
Total assets$3,103,395 $3,069,708 
Liabilities and stockholders’ deficit
Current liabilities:
Current maturities of long-term debt$23,875 $22,500 
Accounts payable39,683 32,887 
Accrued expenses75,371 67,895 
Equipment deposits10,165 1,851 
Deferred revenue, current58,593 62,111 
Payable pursuant to tax benefit arrangements, current55,518 55,556 
Other current liabilities49,285 39,695 
Total current liabilities312,490 282,495 
Long-term debt, net of current maturities2,458,379 2,148,029 
Lease liabilities, net of current portion419,120 405,324 
Deferred revenue, net of current portion29,657 31,990 
Deferred tax liabilities1,177 1,386 
Payable pursuant to tax benefit arrangements, net of current portion360,273 411,360 
Other liabilities5,677 4,497 
Total noncurrent liabilities3,274,283 3,002,586 
Stockholders’ equity (deficit):
Class A common stock, $.0001 par value, 300,000 shares authorized, 80,446 and 84,323 shares issued and outstanding as of December 31, 2025 and 2024, respectively
Class B common stock, $.0001 par value, 100,000 shares authorized, 316 and 342 shares issued and outstanding as of December 31, 2025 and 2024, respectively
— — 
Additional paid in capital623,333 609,115 
Accumulated other comprehensive income (loss)1,311 (2,348)
Accumulated deficit(1,107,429)(822,156)
Total stockholders’ deficit attributable to Planet Fitness, Inc.(482,777)(215,380)
Non-controlling interests(601)
Total stockholders’ deficit(483,378)(215,373)
Total liabilities and stockholders’ deficit$3,103,395 $3,069,708 


Planet Fitness, Inc. and subsidiaries
Consolidated Statements of Cash Flows
(Unaudited)

Years Ended December 31,
(in thousands)20252024
Cash flows from operating activities:
Net income$220,264 $174,243 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization155,785 160,346 
Equity-based compensation12,333 8,913 
Deferred tax expense63,876 55,689 
Amortization of deferred financing costs5,362 5,362 
Loss on extinguishment of debt
1,731 2,285 
Accretion of marketable securities discount(1,337)(3,307)
Losses from equity-method investments, net of tax2,840 4,042 
Dividends accrued on held-to-maturity investment
(2,337)(2,180)
Credit loss on held-to-maturity investment5,590 1,145 
Loss on re-measurement of tax benefit arrangement liability2,431 1,300 
Gain on sale of corporate-owned clubs(6,443)— 
Gain on insurance proceeds(1,461)(1,441)
Other154 2,050 
Changes in operating assets and liabilities, net of acquisitions:
Accounts receivable7,226 (36,459)
Inventory(1,377)(1,484)
Other assets and other current assets(15,927)(11,785)
Accounts payable and accrued expenses6,932 17,312 
Other liabilities and other current liabilities18 (519)
Income taxes498 407 
Payments pursuant to tax benefit arrangements(54,288)(44,946)
Equipment deposits8,293 (2,653)
Deferred revenue(3,327)2,775 
Leases11,585 12,778 
Net cash provided by operating activities418,421 343,873 
Cash flows from investing activities:
Additions to property and equipment(163,670)(155,061)
Insurance proceeds for property and equipment2,053 848 
Payment of consideration for acquired clubs
(3,082)— 
Proceeds from sale of corporate-owned clubs21,626 — 
Purchases of marketable securities(156,141)(155,423)
Maturities of marketable securities141,577 103,672 
Issuance of note receivable, related party
(2,639)(2,145)
Other investments
112 (602)
Net cash used in investing activities(160,164)(208,711)
Cash flows from financing activities:
Proceeds from issuance of long-term debt750,000 800,000 
Repayment of long-term debt(431,562)(608,688)
Payment of deferred financing and other debt-related costs(13,806)(12,055)
Repurchase and retirement of Class A common stock(500,373)(300,205)
Proceeds from issuance of Class A common stock1,852 21,875 
Principal payments on capital lease obligations(149)(98)
Payment of share repurchase excise tax(2,549)(1,032)
Distributions to members of Pla-Fit Holdings(1,508)(4,792)
Net cash used in financing activities(198,095)(104,995)
Effects of exchange rate changes on cash and cash equivalents2,120 (2,614)
Net increase in cash, cash equivalents and restricted cash62,282 27,553 
Cash, cash equivalents and restricted cash, beginning of period349,674 322,121 
Cash, cash equivalents and restricted cash, end of period$411,956 $349,674 
Supplemental cash flow information:
Cash paid for interest$100,247 $90,853 
Non-cash investing activities:
Purchases of property and equipment included in accounts payable and accrued expenses
$18,399 $11,423 


Planet Fitness, Inc. and subsidiaries
Non-GAAP Financial Measures
(Unaudited)

To supplement its consolidated financial statements, which are prepared and presented in accordance with GAAP, the Company uses the following non-GAAP financial measures: Adjusted EBITDA, Adjusted net income and Adjusted net income per share, diluted (collectively, the “non-GAAP financial measures”). The Company believes that these non-GAAP financial measures, when used in conjunction with GAAP financial measures, are useful to investors in evaluating our operating performance. These non-GAAP financial measures presented in this release are supplemental measures of the Company’s performance that are neither required by, nor presented in accordance with GAAP. These financial measures should not be considered in isolation or as substitutes for GAAP financial measures such as net income or any other performance measures derived in accordance with GAAP. In addition, in the future, the Company may incur expenses or charges such as those added back to calculate Adjusted EBITDA, Adjusted net income and Adjusted net income per share, diluted. The Company’s presentation of Adjusted EBITDA, Adjusted net income, and Adjusted net income per share, diluted, should not be construed as an inference that the Company’s future results will be unaffected by unusual or nonrecurring items.
Adjusted EBITDA and Segment Adjusted EBITDA
We refer to Adjusted EBITDA as we use this measure to evaluate our operating performance and we believe this measure is useful to investors in evaluating our performance. We define Adjusted EBITDA as net income before interest, taxes, depreciation and amortization, adjusted for the impact of certain non-cash and other items that we do not consider in our evaluation of ongoing performance of the Company’s core operations. We believe that Adjusted EBITDA is an appropriate measure of operating performance because it eliminates the impact of other items that we believe reduce the comparability of our underlying core business performance from period to period and is therefore useful to our investors. Our Board of Directors uses Adjusted EBITDA as a key metric to assess the performance of management. Our Chief Operating Decision Maker also uses Segment Adjusted EBITDA, which is Adjusted EBITDA specific to each of our three reportable segments, to assess the financial performance of and allocate resources to our segments in accordance with ASC 280, Segment Reporting. Corporate overhead costs not directly attributable to any individual segment are not allocated to the three segments and are included in Corporate and Other Adjusted EBITDA within Adjusted EBITDA.


Planet Fitness, Inc. and subsidiaries
Non-GAAP Financial Measures
(Unaudited)

A reconciliation of net income, the most directly comparable GAAP measure, to Adjusted EBITDA is set forth below.
Three Months Ended December 31,Years Ended December 31,
(in thousands)2025202420252024
Net income$60,707 $47,563 $220,264 $174,243 
Interest income(5,561)(6,428)(22,999)(23,115)
Interest expense29,524 27,468 108,244 100,037 
Provision for income taxes16,754 18,619 85,874 68,443 
Depreciation and amortization39,967 40,116 155,785 160,346 
EBITDA141,391 127,338 547,168 479,954 
Severance costs(1)
— — 649 1,602 
Executive transition costs(2)
384 1,227 3,239 4,200 
Loss on adjustment of allowance for credit losses on held-to-maturity investment501 297 5,590 1,146 
Dividend income on held-to-maturity investment(604)(562)(2,337)(2,180)
Insurance recovery(3)
— — (1,636)— 
Lease closure expenses, net(4)
— — 1,328 — 
Tax benefit arrangement remeasurement(5)
4,200 2,074 2,431 1,300 
Gain on sale of corporate-owned clubs(6)
— — (6,443)— 
Amortization of basis difference of equity-method investments(7)
240 240 960 949 
Other(8)
152 211 695 739 
Adjusted EBITDA$146,264 $130,825 $551,644 $487,710 
(1) Represents severance related expenses recorded in connection with a reduction in force.
(2) Represents certain expenses recorded in connection with the departure of the former Chief Executive Officer, including costs associated with the search for, and stock-based compensation associated with certain equity awards granted to, the Company’s Chief Executive Officer and retention payments for certain key employees through the Chief Executive Officer transition.
(3) Represents insurance recoveries, net of costs incurred.
(4) Represents lease termination costs, impairment charges, and loss on disposal of property and equipment from the closure of our Florida Corporate Support Center located in Orlando, Florida.
(5) Represents a loss related to the adjustment of our tax benefit arrangements primarily due to changes in our deferred state tax rate.
(6) Represents a gain on the sale of eight corporate-owned clubs to a franchisee.
(7) Represents the Company’s pro-rata portion of the basis difference related to intangible asset amortization expense in its equity method investees, which is included within losses from equity-method investments, net of tax on our consolidated statements of operations.
(8) Represents certain other gains and charges that we do not believe reflect our underlying business performance.
A reconciliation of Segment Adjusted EBITDA to Adjusted EBITDA is set forth below.
 Three Months Ended December 31,Years Ended December 31,
(in thousands)2025202420252024
Adjusted EBITDA
  
Franchise segment$82,858 $74,744 $336,592 $301,122 
Corporate-owned clubs segment50,163 46,397 206,347 188,751 
Equipment segment36,877 29,918 94,478 71,778 
Segment Adjusted EBITDA
169,898 151,059 637,417 561,651 
Corporate and other Adjusted EBITDA(1)
(23,634)(20,234)(85,773)(73,941)
Adjusted EBITDA(2)
$146,264 $130,825 $551,644 $487,710 
(1) Corporate and other Adjusted EBITDA includes adjusted corporate overhead costs, such as payroll and related benefit costs and professional services that are not directly attributable to any individual segment and thus are unallocated.
(2) Segment Adjusted EBITDA plus the Adjusted EBITDA of corporate and other is equal to Adjusted EBITDA. Adjusted EBITDA is a metric that is not presented in accordance with GAAP. Refer to “—Non-GAAP Financial Measures” for a definition of Adjusted EBITDA and a reconciliation of Adjusted EBITDA to net income, the most directly comparable GAAP measure.


Planet Fitness, Inc. and subsidiaries
Non-GAAP Financial Measures
(Unaudited)


Adjusted Net Income and Adjusted Net Income per Diluted Share
Our presentation of Adjusted net income assumes that all net income is attributable to Planet Fitness, Inc., which assumes the full exchange of all outstanding Holdings Units for shares of Class A common stock of Planet Fitness, Inc., adjusted for certain non-cash and other items that we do not believe directly reflect our core operations. Adjusted net income per share, diluted, is calculated by dividing Adjusted net income by the total weighted-average shares of Class A common stock outstanding plus any dilutive options and restricted stock units as calculated in accordance with GAAP and assuming the full exchange of all outstanding Holdings Units and corresponding Class B common stock as of the beginning of each period presented. Adjusted net income and Adjusted net income per share, diluted, are supplemental measures of operating performance that do not represent and should not be considered alternatives to net income and earnings per share, as calculated in accordance with GAAP. We believe Adjusted net income and Adjusted net income per share, diluted, supplement GAAP measures and enable us to more effectively evaluate our performance period-over-period.
A reconciliation of net income, the most directly comparable GAAP measure, to Adjusted net income, and the computation of Adjusted net income per share, diluted, are set forth below.
Three Months Ended December 31,Years Ended December 31,
(in thousands, except per share amounts)2025202420252024
Net income$60,707 $47,563 $220,264 $174,243 
Provision for income taxes16,754 18,619 85,874 68,443 
Severance costs(1)
— — 649 1,602 
Executive transition costs(2)
384 1,227 3,239 4,200 
Loss on adjustment of allowance for credit losses on held-to-maturity investment501 297 5,590 1,146 
Dividend income on held-to-maturity investment(604)(562)(2,337)(2,180)
Insurance recovery(3)
— — (1,636)— 
Lease closure expenses, net(4)
— — 1,328 — 
Tax benefit arrangement remeasurement(5)
4,200 2,074 2,431 1,300 
Gain on sale of corporate-owned clubs(6)
— — (6,443)— 
Amortization of basis difference of equity-method investments(7)
240 240 960 949 
Other(8)
152 211 695 739 
Loss on extinguishment of debt(9)
1,731 — 1,731 2,285 
Purchase accounting amortization(10)
9,179 10,918 36,713 49,190 
Adjusted income before income taxes93,244 80,587 349,058 301,917 
Adjusted income taxes(11)
24,243 20,863 90,755 78,163 
Adjusted net income$69,001 $59,724 $258,303 $223,754 
Adjusted net income per share, diluted$0.83 $0.70 $3.07 $2.59 
Adjusted weighted-average shares outstanding, diluted(12)
83,169 84,845 84,052 86,537 
(1) Represents severance related expenses recorded in connection with a reduction in force.
(2) Represents certain expenses recorded in connection with the departure of the former Chief Executive Officer, including costs associated with the search for, and stock-based compensation associated with certain equity awards granted to, the Company’s Chief Executive Officer and retention payments for certain key employees through the Chief Executive Officer transition.
(3) Represents insurance recoveries, net of costs incurred.
(4) Represents lease termination costs, impairment charges, and loss on disposal of property and equipment from the closure of our Florida Corporate Support Center located in Orlando, Florida.
(5) Represents a loss related to the adjustment of our tax benefit arrangements primarily due to changes in our deferred state tax rate.
(6) Represents a gain on the sale of eight corporate-owned clubs to a franchisee.
(7) Represents the Company’s pro-rata portion of the basis difference related to intangible asset amortization expense in its equity method investees, which is included within losses from equity-method investments, net of tax on our consolidated statements of operations.
(8) Represents certain other gains and charges that we do not believe reflect our underlying business performance.
(9) Represents a loss on extinguishment of debt as a result of the repayment of the 2022-1 Class A-2-I notes prior to the anticipated repayment date.


Planet Fitness, Inc. and subsidiaries
Non-GAAP Financial Measures
(Unaudited)

(10) Includes $1.3 million and $10.6 million for the three months and year ended December 31, 2024 of amortization for intangible assets recorded in connection with investment funds affiliated with TSG Consumer Partners, LLC, purchasing interests in Pla-Fit Holdings in 2012 (the “2012 Acquisition”), other than favorable leases. During the fourth quarter of 2024, the intangible assets recorded in connection with the 2012 Acquisition became fully amortized. Also includes $9.2 million and $9.6 million for the three months ended December 31, 2025 and 2024, respectively, and $36.7 million and $38.6 million for the years ended December 31, 2025 and 2024, respectively, of amortization for intangible assets created in connection with historical acquisitions of franchisee-owned clubs. The adjustment represents the amount of actual non-cash amortization expense recorded, in accordance with GAAP, in each period.
(11) Represents corporate income taxes at an assumed effective tax rate of 26.0% for both the three months and year ended December 31, 2025 and 25.9% for both the three months and year ended December 31, 2024, respectively, applied to adjusted income before income taxes.
(12) Assumes the full exchange of all outstanding Holdings Units and corresponding shares of Class B common stock for shares of Class A common stock of Planet Fitness, Inc.

A reconciliation of net income per share, diluted, to Adjusted net income per share, diluted is set forth below:
Three Months Ended December 31, 2025Three Months Ended December 31, 2024
(in thousands, except per share amounts)Net incomeWeighted Average SharesNet income per share, dilutedNet incomeWeighted Average SharesNet income per share, diluted
Net income attributable to Planet Fitness, Inc.(1)
$60,389 82,853 $0.73 $47,084 84,442 $0.56 
Net income attributable to non-controlling interests(2)
318 316 479 403 
Net income60,707 47,563 
Adjustments to arrive at adjusted income before income taxes(3)
32,537 33,024 
Adjusted income before income taxes93,244 80,587 
Adjusted income taxes(4)
24,243 20,863 
Adjusted net income$69,001 83,169 $0.83 $59,724 84,845 $0.70 
Year Ended December 31, 2025Year Ended December 31, 2024
(in thousands, except per share amounts)Net incomeWeighted Average SharesNet income per share, dilutedNet incomeWeighted Average SharesNet income per share, diluted
Net income attributable to Planet Fitness, Inc.(1)
$219,104 83,726 $2.62 $172,042 85,827 $2.00 
Net income attributable to non-controlling interests(2)
1,160 327 2,201 709 
Net income220,264 174,243 
Adjustments to arrive at adjusted income before income taxes(3)
128,794 127,674 
Adjusted income before income taxes349,058 301,917 
Adjusted income taxes(4)
90,755 78,163 
Adjusted net income$258,303 84,052 $3.07 $223,754 86,537 $2.59 
(1) Represents net income attributable to Planet Fitness, Inc. and the associated weighted average shares of Class A common stock outstanding.
(2) Represents net income attributable to non-controlling interests and the assumed exchange of all outstanding Holdings Units and corresponding shares of Class B common stock for shares of Class A common stock of Planet Fitness, Inc. as of the beginning of the period presented.
(3) Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes.
(4) Represents corporate income taxes at an assumed effective tax rate of 26.0% for both the three months and year ended December 31, 2025 and 25.9% both the three months and year ended December 31, 2024, respectively, applied to adjusted income before income taxes.

FAQ

How did Planet Fitness (PLNT) perform financially in 2025?

Planet Fitness delivered solid growth in 2025, with total revenue rising 12.1% to $1.3 billion and net income attributable to Planet Fitness increasing to $219.1 million. Diluted EPS grew from $2.00 to $2.62, and Adjusted EBITDA reached $551.6 million, reflecting stronger profitability.

What were Planet Fitness (PLNT) fourth quarter 2025 results?

In Q4 2025, Planet Fitness revenue rose 10.5% to $376.3 million, while net income attributable to Planet Fitness increased to $60.4 million. Diluted EPS was $0.73 versus $0.56 a year earlier. Adjusted net income was $69.0 million and Adjusted EBITDA was $146.3 million.

How fast is Planet Fitness (PLNT) growing its clubs and membership?

Planet Fitness expanded rapidly in 2025, opening 181 new clubs and ending the year with 2,896 locations. Net membership growth was about 1.1 million, bringing total members to approximately 20.8 million. System-wide same club sales increased 6.7%, supporting higher system-wide sales of $5.3 billion.

What guidance did Planet Fitness (PLNT) provide for 2026?

For 2026, Planet Fitness expects revenue to grow about 9% and Adjusted EBITDA roughly 10% over 2025. Management projects system-wide same club sales growth of 4%–5%, system-wide new club openings of 180–190, and 150–160 new equipment placements in franchisee-owned locations.

What is Planet Fitness (PLNT) saying about profitability measures like Adjusted EBITDA?

Planet Fitness reported 2025 Adjusted EBITDA of $551.6 million, up from $487.7 million in 2024, reflecting improved operating performance. The company uses Adjusted EBITDA and Adjusted net income to evaluate core operations, excluding certain non-cash and unusual items that can distort period-over-period comparisons.

What does Planet Fitness’ (PLNT) balance sheet look like at year-end 2025?

At December 31, 2025, Planet Fitness had total assets of $3.10 billion, including $345.7 million of cash and cash equivalents and $195.0 million of marketable securities. Total debt (current and long-term) was about $2.48 billion, and stockholders’ deficit attributable to Planet Fitness was $482.8 million.

How much cash did Planet Fitness (PLNT) generate from operations in 2025?

Planet Fitness produced strong operating cash flow in 2025, with net cash provided by operating activities of $418.4 million, up from $343.9 million in 2024. This cash generation helped fund capital expenditures, club-related investments, debt service, and significant share repurchases during the year.

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PLNT Stock Data

7.53B
82.66M
Leisure
Services-membership Sports & Recreation Clubs
Link
United States
HAMPTON