Planet Fitness (NYSE: PLNT) CEO adds 5,000 shares in open-market buy

Rhea-AI Filing Summary

Planet Fitness, Inc. director and Chief Executive Officer Colleen Keating reported an open-market purchase of 5,000 shares of Class A common stock at a price of $49.54 per share on May 12, 2026. Following this transaction, she directly owns 141,511 shares.

Insider Trade Summary

Net Buyer: 5,000 shares ($247,700)

Net Buy 1 txn

Insider Keating Colleen

Role Chief Executive Officer

Bought 5,000 shs ($248K)

Type	Security	Shares	Price	Value
Purchase	Class A common stock	5,000	$49.54	$248K

Holdings After Transaction: Class A common stock — 141,511 shares (Direct, null)

Footnotes (1)

Key Figures

Shares purchased: 5,000 shares Purchase price: $49.54 per share Holdings after transaction: 141,511 shares +1 more

4 metrics

Shares purchased 5,000 shares Open-market buy on May 12, 2026

Purchase price $49.54 per share Price for Class A common stock

Holdings after transaction 141,511 shares Direct ownership following purchase

Net buy shares 5,000 shares Net buy in this Form 4

Key Terms

open-market purchase, Class A common stock, Form 4, net-buy

4 terms

open-market purchase financial

"transaction_action: "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Class A common stock financial

"security_title: "Class A common stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

net-buy financial

"netBuySellDirection": "net-buy""

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Keating Colleen

(Last) (First) (Middle)

C/O PLANET FITNESS, INC.

4 LIBERTY LANE WEST

(Street)

HAMPTON NEW HAMPSHIRE 03842

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Planet Fitness, Inc. [ PLNT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/12/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A common stock	05/12/2026		P		5,000	A	$49.54	141,511	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/Darrell Chichester, Attorney-in-Fact	05/14/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Planet Fitness (PLNT) disclose?

Planet Fitness disclosed that CEO and director Colleen Keating bought 5,000 shares of Class A common stock. The open-market purchase was reported at $49.54 per share, increasing her directly owned stake to 141,511 shares.

Who at Planet Fitness (PLNT) bought shares in this Form 4 filing?

Chief Executive Officer and director Colleen Keating bought shares in this filing. She conducted an open-market purchase of 5,000 Planet Fitness Class A common shares and now directly holds a total of 141,511 shares after the transaction.

How many Planet Fitness (PLNT) shares did the CEO purchase?

Colleen Keating purchased 5,000 shares of Planet Fitness Class A common stock. The transaction was an open-market buy at a reported price of $49.54 per share, and it raised her direct holdings to 141,511 shares.

At what price were Planet Fitness (PLNT) shares bought in this insider trade?

The shares were bought at a reported price of $49.54 per share. CEO Colleen Keating acquired 5,000 Planet Fitness Class A common shares in an open-market transaction and now directly owns 141,511 shares following the purchase.

What are Colleen Keating’s Planet Fitness (PLNT) holdings after this trade?

After the reported trade, Colleen Keating directly owns 141,511 Planet Fitness Class A common shares. This reflects an open-market purchase of 5,000 shares at $49.54 per share disclosed in the Form 4 filing.

Was the Planet Fitness (PLNT) insider transaction a buy or a sale?

The transaction was a buy. CEO and director Colleen Keating executed an open-market purchase of 5,000 Planet Fitness Class A common shares at $49.54 per share, bringing her direct ownership to 141,511 shares.