[Form 4] Planet Fitness, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Planet Fitness (PLNT) has filed a Form 4 indicating that director Stephen Spinelli Jr. received a grant of 498 Class A common shares on 1 July 2025. The award was recorded at $0.00 per share, signalling a routine, non-cash equity grant used for director compensation. After the transaction, Spinelli directly owns 29,844 shares of Planet Fitness. No derivative securities, sales, or 10b5-1 plan transactions were reported. The incremental ownership increase represents less than 0.001 % of PLNT’s outstanding shares and is therefore not expected to influence trading dynamics or valuation, but it marginally strengthens director-shareholder alignment.

Insights

Corporate Governance Expert

TL;DR: Routine stock grant; boosts director alignment, but size is immaterial to investors.

The filing reflects a standard annual equity award to a non-executive director. Such grants are common practice to align board incentives with shareholder interests. The absence of derivative positions, sales, or a 10b5-1 plan suggests no particular strategic signal. Given Planet Fitness’s multibillion-dollar market capitalization, a 498-share addition has no governance or control implications. Overall impact on corporate governance quality is neutral.

Portfolio Manager

TL;DR: 498-share acquisition is negligible; no portfolio action warranted.

At current prices, the grant is worth roughly US$35-40 k—insignificant relative to PLNT’s daily trading volume and director’s existing stake. There is no indication of insider buying based on valuation; it is simply compensation. I view the event as non-impactful to the investment thesis and maintain a neutral stance on the stock.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Spinelli Stephen JR

(Last) (First) (Middle)

C/O PLANET FITNESS, INC.

4 LIBERTY LANE WEST

(Street)

HAMPTON NH 03842

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Planet Fitness, Inc. [ PLNT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A common stock	07/01/2025		A		498	A	$0.00(1)	29,844	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a grant of shares of the issuer's common stock that vests on the the grant date.

Remarks:

	/s/Darrell Chichester, Attorney-in-Fact	07/02/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Planet Fitness (PLNT) shares did Stephen Spinelli Jr. acquire?

He received 498 Class A common shares as an equity grant.

What is Stephen Spinelli Jr.'s total ownership after the transaction?

Following the grant, he beneficially owns 29,844 PLNT shares directly.

When did the insider transaction occur?

The transaction date shown on the Form 4 is July 1, 2025.

Was the share acquisition part of a 10b5-1 trading plan?

No. The Form 4 does not reference a Rule 10b5-1 trading plan.

Did the filing report any derivative securities or share sales?

No derivative positions or sales were disclosed; only the 498-share grant was reported.