Planet Fitness COO sells 7,000 shares at $51

Rhea-AI Filing Summary

Planet Fitness, Inc. (PLNT) reported that Chief Operating Officer William Bode exercised stock options for 9,863 shares of Class A Common Stock at an exercise price of $19.81 per share on September 14, 2026, then sold 7,000 shares at a weighted average price of $51.22 per share. The sale price reflects multiple trades between $51.16 and $51.28, and all options exercised were fully vested and exercisable since October 11, 2020. No Rule 10b5-1 trading plan is reported.

Insider Trade Summary

Exercise and sale activity reported; no spread calculated

Exercise and Sale 3 txns

Insider Bode William

Role Chief Operating Officer

Sold 7,000 shs ($359K)

Approx. gross sale proceeds $359K

Approx. exercise cost $195K

Type	Security	Shares	Price	Value
Exercise	Stock Options (Right to buy) F2	9,863	$0.00	$0.00
Exercise	Class A Common Stock	9,863	$19.81	$195K
Sale	Class A Common Stock F1	7,000	$51.22	$359K

Holdings After Transaction: Stock Options (Right to buy) — 0 contracts (Direct); Class A Common Stock — 32,939 shares (Direct)

Footnotes (2)

1. F1. The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $51.16 to $51.28, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
2. F2. All shares subject to this option were fully vested and exercisable as of October 11, 2020.

Key Figures

Options Exercised: 9,863 shares Option Exercise Price: $19.81 per share Shares Sold: 7,000 shares +3 more

6 metrics

Options Exercised 9,863 shares Stock options exercised into Class A Common Stock on September 14, 2026

Option Exercise Price $19.81 per share Exercise price for 9,863 stock options converted into Class A Common Stock

Shares Sold 7,000 shares Class A Common Stock sold on September 14, 2026

Weighted Average Sale Price $51.22 per share Weighted average for 7,000 shares sold, with trades from $51.16 to $51.28

Options Fully Vested Date October 11, 2020 All shares subject to the exercised option were fully vested and exercisable as of this date

Net Buy/Sell Shares 7,000 shares net sell Form 4 transaction summary net buy/sell direction for this filing

Key Terms

Stock Options (Right to buy), weighted average price, fully vested and exercisable, Rule 10b5-1 plan

4 terms

Stock Options (Right to buy) financial

"The reporting person held "Stock Options (Right to buy)" that were exercised"

weighted average price financial

"The price reported is a weighted average price for multiple sale transactions"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

fully vested and exercisable financial

"All shares subject to this option were fully vested and exercisable as of October 11, 2020"

Rule 10b5-1 plan regulatory

"No Rule 10b5-1 plan is reported for these insider transactions"

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Planet Fitness (PLNT) report for COO William Bode?

Planet Fitness reported that COO William Bode exercised options for 9,863 shares of Class A Common Stock at $19.81 per share and sold 7,000 shares on September 14, 2026 at a weighted average price of $51.22 per share.

How many Planet Fitness (PLNT) shares did the COO sell and at what price?

William Bode sold 7,000 shares of Planet Fitness Class A Common Stock at a weighted average price of $51.22 per share, with individual sale prices ranging from $51.16 to $51.28, inclusive.

What options did the Planet Fitness (PLNT) COO exercise in this Form 4?

He exercised 9,863 stock options (right to buy) for Planet Fitness Class A Common Stock at an exercise price of $19.81 per share. All shares under this option were fully vested and exercisable since October 11, 2020.

Were the Planet Fitness (PLNT) insider transactions under a Rule 10b5-1 plan?

No. The filing indicates no Rule 10b5-1 plan is reported for the transactions disclosed for COO William Bode on September 14, 2026.

What is the net share effect of the Planet Fitness (PLNT) COO’s transactions?

The insider exercised 9,863 shares and sold 7,000 shares, resulting in a net reported sale of 7,000 shares for buy/sell purposes, with one derivative exercise of 9,863 options disclosed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/16/2026 - 06:03 PM Accepted by SEC EDGAR 09/16/2026 - 06:02 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bode William

(Last) (First) (Middle)

C/O PLANET FITNESS, INC.

4 LIBERTY LANE WEST

(Street)

HAMPTON NEW HAMPSHIRE 03842

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Planet Fitness, Inc. [ PLNT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Operating Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/14/2026		M		9,863	A	$19.81	39,939	D
Class A Common Stock	09/14/2026		S		7,000	D	$51.22(1)	32,939	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Options (Right to buy)	$19.81	09/14/2026		M			9,863	(2)	10/11/2026	Class A Common Stock	9,863	$0.00	0.00	D

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $51.16 to $51.28, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.

2. All shares subject to this option were fully vested and exercisable as of October 11, 2020.

Remarks:

	/s/Darrell Chichester, Attorney-in-Fact	09/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)