Planet Fitness (PLNT) CEO awarded 35391 restricted stock units

(Neutral)

Form Type

Rhea-AI Filing Summary

Keating Colleen reported acquisition or exercise transactions in this Form 4 filing.

Planet Fitness, Inc. reported that Chief Executive Officer Colleen Keating received a grant of 35391 restricted stock units of Class A common stock as equity compensation. The award was recorded at a price of $0.00 per share, indicating it was not an open-market purchase.

The restricted stock units vest in equal installments on each of the first three anniversaries of the grant date, tying the award to multi-year service. Following this grant, Keating directly holds 140730 shares of Planet Fitness Class A common stock.

Insider Trade Summary

Net Buyer: 35,391 shares

Net Buy 1 txn

Insider Keating Colleen

Role Chief Executive Officer

Type	Security	Shares	Price	Value
Grant/Award	Class A common stock	35,391	$0.00	$0.00

Holdings After Transaction: Class A common stock — 140,730 shares (Direct)

Footnotes (1)

F1. Represents the grant of restricted stock units with respect to the issuer's common stock that vests in equal installments on each of the first three anniversaries of the date of grant.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google

Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 03/11/2026 - 04:47 PM

FAQ

What did Planet Fitness (PLNT) CEO Colleen Keating report in this Form 4?

Colleen Keating reported receiving 35391 restricted stock units of Planet Fitness Class A common stock as equity compensation. The award was recorded at $0.00 per share and increased her direct holdings to 140730 shares after the transaction.

Is the Planet Fitness (PLNT) CEO’s Form 4 transaction a stock purchase or a grant?

The transaction is a stock grant, not a market purchase. Colleen Keating received 35391 restricted stock units at a stated price of $0.00 per share as compensation, classified as a grant, award, or other acquisition under the Form 4 coding.

How many Planet Fitness (PLNT) shares does the CEO hold after this Form 4?

After the reported grant, Colleen Keating directly holds 140730 shares of Planet Fitness Class A common stock. This total reflects the addition of 35391 restricted stock units awarded as part of her equity compensation package on the reported grant date.

How do the Planet Fitness (PLNT) CEO’s restricted stock units vest?

The 35391 restricted stock units vest in three equal annual installments. They vest on each of the first three anniversaries of the grant date, creating a multi-year vesting schedule that links the CEO’s equity compensation to continued service with Planet Fitness.

What does the $0.00 price in the Planet Fitness (PLNT) Form 4 indicate?

The $0.00 price per share indicates the CEO did not buy shares in the open market. Instead, the 35391 units were granted as restricted stock units, a form of equity compensation awarded by Planet Fitness without cash paid by the executive.

What Form 4 transaction code was used for the Planet Fitness (PLNT) CEO award?

The transaction used code “A,” which stands for a grant, award, or other acquisition. This confirms Colleen Keating’s 35391 restricted stock units were received as an equity award rather than through an open-market stock purchase or sale.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Keating Colleen

(Last)

(First)

(Middle)

C/O PLANET FITNESS, INC.

4 LIBERTY LANE WEST

(Street)

HAMPTON

03842

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Planet Fitness, Inc. [ PLNT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/10/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A common stock	03/10/2026		A		35,391	A	$0.00⁽¹⁾	140,730	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents the grant of restricted stock units with respect to the issuer's common stock that vests in equal installments on each of the first three anniversaries of the date of grant.

Remarks:

	/s/Darrell Chichester, Attorney-in-Fact	03/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR