AMP UP YOUR WORKOUT PLAYLIST: JOIN PLANET FITNESS AND GET UP TO THREE FREE MONTHS OF APPLE MUSIC

Rhea-AI Summary

Planet Fitness (NYSE: PLNT) launched a limited-time promotion offering up to three free months of Apple Music to new members who join with $1 down through July 31, 2026. Classic Card members can receive up to two free months, while PF Black Card® members can receive up to three free months and access to more than 2,900 clubs and the Black Card Spa®.

More than 600 clubs will host a one-night "90s Night" event in July featuring a custom Apple Music playlist, with a July 22 Los Angeles pop-up including a live DJ Spinderella set. As of March 31, 2026, Planet Fitness reported about 21.5 million members and 2,909 clubs worldwide.

News Market Reaction – PLNT

+5.52% 1.6x vol

10 alerts

+5.52% Session close to close

+4.8% Peak in 8 hr 3 min

$4.14B Market Cap

1.6x Rel. Volume

In the Jul 20 session, PLNT gained 5.52%, reflecting a notable positive market reaction. Argus tracked a peak move of +4.8% during that session. Our momentum scanner triggered 10 alerts that day, indicating notable trading interest and price volatility. Trading volume was above average at 1.6x the daily average, suggesting increased trading activity.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +5.5% in the session following this news. News ID 1063290 recorded a 1.75% 24-hour g...

Analysis

The stock moved +5.5% in the session following this news. News ID 1063290 recorded a 1.75% 24-hour gain after a prior corporate announcement. This promotion adds a customer-acquisition comparison point, while moderate short positioning remains a sourced volatility risk.

Key Figures

Apple Music promotion: up to 3 free months Initial payment: $1 down Apple Music catalog: over 100 million songs +5 more

8 metrics

Apple Music promotion up to 3 free months New and qualified members

Initial payment $1 down Classic Card and Black Card memberships

Apple Music catalog over 100 million songs Ad-free access during the promotion

Black Card access 2,900+ clubs PF Black Card members

90s Night locations more than 600 clubs July 2026 events

Apple Music renewal $11.99/month After the promotional period until cancelled

Classic membership price $15/month Memberships begin at this price

Black Card membership price $24.99/month Memberships begin at this price

Historical Context

5 past events · Latest: Jun 25 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 25	CFO appointment	Neutral	-3.6%	Sudhanshu Priyadarshi appointed CFO and President, International, effective immediately.
May 27	Conference participation	Neutral	+1.8%	Planet Fitness announced participation in the William Blair Growth Stock Conference.
May 07	Q1 earnings report	Negative	-31.2%	Q1 results included lowered same-club sales and profit-growth assumptions.
Apr 23	Earnings date notice	Neutral	+0.7%	Planet Fitness scheduled its first-quarter results release for May 7, 2026.
Mar 16	Board appointment	Positive	+1.5%	Harmit Singh joined the board, expanding the board to ten directors.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent reactions were mixed, including a 31.19% decline after Q1 results and a 3.56% decline after the CFO appointment.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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More than 600 Planet Fitness clubs nationwide will host "90s Night" celebrations in July; Salt-N-Pepa's DJ Spinderella to host pop-up at Los Angeles club

HAMPTON, N.H., July 20, 2026 /PRNewswire/ -- Planet Fitness, one of the largest and fastest-growing fitness center operators with more members than any other fitness brand, is offering up to three free months of Apple Music with $1 down*. Today through July 31, new members can sign up for either the Classic Card or Black Card® membership to gain access to over 100 million songs ad-free to pair with any workout, all in a welcoming, non-intimidating environment. Find the nearest Planet Fitness club and join online here.

The exclusive, limited-time promotion features two options for new members:

• Classic Card Membership: Join for $1 down and receive up to 2 Free Months of Apple Music.
• PF Black Card® Membership: Join for $1 down and receive up to 3 Free Months of Apple Music. PF Black Card® members can also access any of the 2,900+ clubs – many open 24 hours – as well as the Black Card Spa®.

A recent study** found that listening to your own workout music may boost endurance by nearly 20%.

"Music is a powerful motivator, so we're excited to team up with Apple Music to provide members with free access to their favorite songs and get the best out of their workouts," said Justin Unger, Sr. Director of Partnerships at Planet Fitness. "Together with Apple Music, we're providing the opportunity to find your rhythm and get into the workout groove in a welcoming, Judgement Free environment."

Coming to a Club Near You: "90s Night" Pop-Up Experience
The beat doesn't stop there. This July, at more than 600 clubs*** around the country, Planet Fitness is hosting a one-night-only "90s Night" featuring a custom, curated Apple Music playlist, 90s-throwback décor, and other on-theme activations.

In Los Angeles, the Crenshaw Planet Fitness club (located at 3230 W Slauson Ave, Los Angeles, CA 90043) is taking it a step further with a pop-up event on July 22 featuring a live, one-hour set by DJ Spinderella, best known for her work with the influential hip-hop group Salt-N-Pepa.

The event will feature the custom 90s-themed playlist on Apple Music, curated with high-tempo, workout-optimized tracks, and in-club trainers will guide attendees through themed workouts perfectly synchronized to the nostalgic beats.

For those who can't make it to a local event, the exclusive playlist will launch simultaneously on Planet Fitness' official Apple Music Curator page, allowing Apple Music subscribers to listen to the ultimate 90s workout soundtrack – making sure the party doesn't end, even when the workout does.

For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness), Instagram (https://www.instagram.com/planetfitness) and TikTok (https://www.tiktok.com/@planetfitness)

*New and qualified returning subscribers only. Apple Music automatically renews for $11.99/month after promotion until cancelled. Compatible products and services required. Terms apply.

Classic memberships begin at $15 and PF Black Card® memberships begin at $24.99, billed monthly. Memberships may include12-month commitment. State and local taxes may apply. Subject to annual membership fee of up to $59. Prices may vary depending on location. Payment with a credit card may be subject to a processing fee. Services and perks subject to availability and restrictions. Must be 18 years old to enroll, or 13-17 with parent/guardian. State and local restrictions on tanning frequency with the PF Black Card® memberships apply. Participating US locations only. Locations independently owned and operated. See club for details.

**Study by the University of Jyväskylä - Jyväskylän yliopisto; May 9, 2026; https://www.jyu.fi/en/news/feel-the-beat-not-the-burn-study-shows-your-favourite-playlist-can-help-you-train-harder-and-longer 

***Contact your local club for event details. Participating US locations only. Locations independently owned and operated.

About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

View original content to download multimedia:https://www.prnewswire.com/news-releases/amp-up-your-workout-playlist-join-planet-fitness-and-get-up-to-three-free-months-of-apple-music-302829212.html

SOURCE Planet Fitness, Inc.

FAQ

What is Planet Fitness (PLNT) offering with Apple Music in July 2026?

Planet Fitness is offering up to three free months of Apple Music to new members who join with $1 down through July 31, 2026. According to Planet Fitness, Classic Card members get up to two months and PF Black Card® members up to three.

How can new Planet Fitness (PLNT) members qualify for up to three free months of Apple Music?

New members qualify by joining Planet Fitness with $1 down on either a Classic Card or PF Black Card® membership between July 20 and July 31, 2026. According to Planet Fitness, eligibility is limited to new and qualified returning Apple Music subscribers.

What are the membership prices and fees mentioned for Planet Fitness (PLNT) in July 2026?

According to Planet Fitness, Classic memberships begin at $15 per month and PF Black Card® memberships begin at $24.99 per month. Memberships may include a 12‑month commitment, an annual membership fee of up to $59, taxes, and possible credit card processing fees.

What is the Planet Fitness (PLNT) "90s Night" event and when is DJ Spinderella performing?

Planet Fitness will host one-night "90s Night" events at more than 600 clubs in July 2026, featuring a custom Apple Music playlist and themed activities. According to Planet Fitness, DJ Spinderella will perform a live one-hour set on July 22 at the Crenshaw club in Los Angeles.

How many members and clubs does Planet Fitness (PLNT) report as of March 31, 2026?

According to Planet Fitness, the company had approximately 21.5 million members and 2,909 clubs as of March 31, 2026. These clubs span all 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.

What benefits come with a PF Black Card membership at Planet Fitness (PLNT)?

PF Black Card® members can access any of the 2,900+ clubs, many open 24 hours, and use the Black Card Spa®. According to Planet Fitness, these memberships start at $24.99 monthly, with services and perks subject to availability and restrictions.

Does the Planet Fitness (PLNT) Apple Music promotion automatically renew into a paid subscription?

Yes. According to Planet Fitness, Apple Music automatically renews at $11.99 per month after the free promotional period until cancelled. The offer applies only to new and qualified returning subscribers, with compatible products, services and Apple Music terms required.