Vanguard (NYSE: PLNT) reports 5.37% stake in Planet Fitness

Rhea-AI Filing Summary

Planet Fitness Inc reports an institutional ownership filing. Vanguard Capital Management filed a Schedule 13G reporting beneficial ownership of 4,250,099 shares, representing 5.37% of the class as of 03/31/2026. The filing lists 635,046 shares with sole voting power and 4,250,099 shares with sole dispositive power. The filing is signed by Ashley Grim on 04/30/2026.

Insights

Institutional Ownership Analyst

Vanguard holds a disclosed >5% passive stake in Planet Fitness.

Vanguard Capital Management reports 4,250,099 shares, equal to 5.37% of Planet Fitness common stock as of 03/31/2026. The filing is a Schedule 13G, which typically indicates passive or investment-manager reporting rather than an activist intent.

Voting and dispositive power breakdown shows 635,046 shares of sole voting power and full dispositive power over the reported shares. Subsequent filings would disclose any change in stake or shift to active intent.

Corporate Governance Specialist

Disclosure clarifies who can direct votes and sales for the reported shares.

The statement explains that Vanguard Capital Management and affiliated business divisions exercise dispositive power over the reported holdings, and that some securities are held via Vanguard-managed funds. This is consistent with pooled-management reporting under the Investment Company Act framework.

Shareholders and company registrars can reference the CUSIP 72703H101 and the filing date 03/31/2026 for record reconciliation.

Key Figures

Beneficial ownership: 4,250,099 shares Percent of class: 5.37% Sole voting power: 635,046 shares +3 more

6 metrics

Beneficial ownership 4,250,099 shares as of 03/31/2026

Percent of class 5.37% percentage of common stock reported

Sole voting power 635,046 shares shares with sole power to vote

Sole dispositive power 4,250,099 shares shares with sole power to dispose

CUSIP 72703H101 Planet Fitness common stock identifier

Filing signature date 04/30/2026 signature date on Schedule 13G

Key Terms

Schedule 13G, Beneficial ownership, Sole dispositive power, Investment Company Act

4 terms

Schedule 13G regulatory

"Vanguard Capital Management filed a Schedule 13G reporting beneficial ownership"

A Schedule 13G is a formal document that investors file with the government when they acquire a large ownership stake in a company, usually for investment purposes rather than control. It helps keep the public informed about who owns significant parts of a company's shares, which can influence how the company is managed and how investors make decisions. Filing this schedule is important for transparency and understanding the ownership landscape of publicly traded companies.

Beneficial ownership financial

"Amount beneficially owned: 4250099 (b) Percent of class: 5.37%"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

Sole dispositive power financial

"Sole power to dispose or to direct the disposition of: 4250099"

Sole dispositive power is the exclusive legal authority to decide what happens to a security — for example, whether to sell, transfer, or retain shares — without needing anyone else’s permission. Investors care because it signals who truly controls the economic outcome of an investment: like holding the only key to a safe, the holder can realize gains or losses and may trigger regulatory reporting, insider rules, or influence over corporate ownership.

Investment Company Act regulatory

"including investment companies registered under the Investment Company Act of 1940"

The Investment Company Act is a law that sets rules for businesses whose main activity is managing and selling pooled money, such as mutual funds and other investment funds. It matters to investors because it requires clear reporting, limits managers from putting their own interests ahead of clients, and mandates safekeeping and oversight of assets—similar to safety inspections and traffic rules that help keep shared vehicles reliable and trustworthy.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/30/2026 - 11:56 AM Learn about SEC filing dates

FAQ

What stake does Vanguard report in Planet Fitness (PLNT)?

Vanguard reports beneficial ownership of 4,250,099 shares, representing 5.37% of Planet Fitness common stock as of 03/31/2026. The position is disclosed on a Schedule 13G filed and signed on 04/30/2026.

Does Vanguard have voting control over the reported Planet Fitness shares?

Vanguard reports 635,046 shares with sole voting power and 4,250,099 shares with sole dispositive power. The filing distinguishes voting authority from dispositive (sale) authority for the holdings.

What does the Schedule 13G filing indicate about Vanguard's intent?

A Schedule 13G filing typically indicates passive or investment-manager reporting rather than an intent to influence control. The filing text lists Vanguard as reporting beneficial ownership and references affiliated business divisions involved in management.

Which CUSIP and dates are associated with this filing?

The filing references CUSIP 72703H101, an as-of ownership date of 03/31/2026, and a signature dated 04/30/2026 by Ashley Grim, Head of Global Fund Administration.

Are the reported Planet Fitness shares held in Vanguard funds or client accounts?

The filing states the holdings include securities held by Vanguard funds and client accounts over which Vanguard affiliates exercise dispositive power. It also clarifies the report does not include securities disaggregated to other affiliates.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

Planet Fitness Inc

(Name of Issuer)

Common Stock

(Title of Class of Securities)

72703H101

(CUSIP Number)

03/31/2026

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

schemaVersion:

SCHEDULE 13G

CUSIP Number(s): 72703H101

1

Names of Reporting Persons

Vanguard Capital Management

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

PENNSYLVANIA

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 635,046.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 4,250,099.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

4,250,099.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

5.37 %

12

Type of Reporting Person (See Instructions)

IA

Comment for Type of Reporting Person: In accordance with SEC Release No. 34-39538 (January 12, 1998), this Schedule 13G reflects the securities beneficially owned, or deemed to be beneficially owned, by Vanguard Capital Management LLC and the following affiliates of Vanguard Capital Management LLC or business divisions of such affiliates: Vanguard Asset Management Limited, Vanguard Fiduciary Trust Company, Vanguard Global Advisers, LLC and Vanguard Investments Australia Ltd. This Schedule 13G includes securities held by Vanguard funds, or sleeves thereof, over which Vanguard Capital Management LLC exercises dispositive power, in addition to securities held by clients over which the affiliates or business divisions of such affiliates indicated above exercise dispositive and/or voting power. This Schedule 13G does not include securities, if any, beneficially owned by other subsidiaries or affiliates of Vanguard Capital Management LLC, or business divisions of such subsidiaries, whose ownership of securities is disaggregated from that of the reporting business unit in accordance with such release.

SCHEDULE 13G

Item 1.
(a)	Name of issuer: Planet Fitness Inc
(b)	Address of issuer's principal executive offices: 4 Liberty Ln W, Hampton, NH, 03842
Item 2.
(a)	Name of person filing: Vanguard Capital Management
(b)	Address or principal business office or, if none, residence: 100 Vanguard Blvd,, Malvern, PA, 19355
(c)	Citizenship: PA
(d)	Title of class of securities: Common Stock
(e)	CUSIP Number(s): 72703H101
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: 4250099
(b)	Percent of class: 5.37 %
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 635046
	(ii) Shared power to vote or to direct the vote: 0
	(iii) Sole power to dispose or to direct the disposition of: 4250099
	(iv) Shared power to dispose or to direct the disposition of: 0
Item 5.	Ownership of 5 Percent or Less of a Class.
	Not Applicable
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required. Vanguard Capital Management, including investment companies registered under the Investment Company Act of 1940 and other managed accounts, have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the securities reported herein.No one other person's interest in the securities reported herein is more than 5%.
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Vanguard Capital Management

Signature:	Ashley Grim
Name/Title:	Head of Global Fund Administration
Date:	04/30/2026