Porch Group CEO reports 55,080-share tax withholding

Rhea-AI Filing Summary

Porch Group, Inc. CEO, Chairman and Founder Matt Ehrlichman reported two tax-withholding dispositions totaling 55,080 shares of common stock on October 5, 2025, at $17.02 per share, tied to semi-annual vesting of RSU grants dated April 7, 2023 and April 5, 2024.

The RSUs from these grants will continue to vest ratably every six months over a 48-month term, subject to his continued service. After these events he directly holds 13,713,728 common shares and indirectly, through an LLC, 6,416,712 shares with sole voting and dispositive power.

Insights

Insider Compensation Analyst

Tax-withhold dispositions from executive RSUs, not open-market sales.

The reported transactions are tax-withhold events: 29,091 and 25,989 shares were withheld to satisfy tax obligations at a reported price of $17.02 on 10/05/2025. These are routine settlements tied to vesting of RSU awards, not discretionary cash sales by the executive.

Vesting will continue semi‑annually under the original 48‑month schedules, so additional withholding transactions may occur on future vesting dates. Investors monitoring insider activity should note the distinction between withholding‑for‑tax and voluntary dispositions when assessing insider intent.

Corporate Governance Specialist

Significant indirect holdings remain via an LLC; control retained.

The reporting person retains substantial ownership: direct holdings above 13.7M shares in two reported lines and 6.416M shares indirectly via West Equities, LLC, where he has sole voting and dispositive power. That indicates continued control exposure despite the withholding transactions.

Material changes to ownership percentages are not shown in the filing; any change in control or large disposals would require separate, specific reporting. Watch upcoming semi‑annual vesting dates for further tax‑withhold events.

Insider Trade Summary

Exercise Price or Tax Liability: 55,080 shares

Exercise Price or Tax Liability 3 txns

Insider Ehrlichman Matt

Role CEO, CHAIRMAN AND FOUNDER

Type	Security	Shares	Price	Value
Exercise Price or Tax Liability	Common Stock	29,091	$17.02	$495K
Exercise Price or Tax Liability	Common Stock	25,989	$17.02	$442K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 13,713,728 shares (Direct); Common Stock — 6,416,712 shares (Indirect, By LLC)

Footnotes (3)

1. F1. These shares represent shares withheld on the semi-annual vesting of the Reporting Person's April 7, 2023 RSU grant. The RSUs will continue to vest ratably every 6 months over the remaining term of the 48-month vesting, subject to the Reporting Person's continuous employment or service with the Issuer.
2. F2. These shares represent shares withheld on the semi-annual vesting of the Reporting Person's April 5, 2024 RSU Grant. The RSUs will continue to vest ratably every 6 months over the remaining term of the 48-month vesting, subject to the Reporting Person's continuous employment or service with the Issuer.
3. F3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Key Figures

Tax-withheld shares: 55,080 shares First tax-withholding lot: 29,091 shares Second tax-withholding lot: 25,989 shares +3 more

6 metrics

Tax-withheld shares 55,080 shares Total shares withheld for tax liabilities on 2025-10-05

First tax-withholding lot 29,091 shares Shares withheld on semi-annual vesting tied to April 7, 2023 RSU grant

Second tax-withholding lot 25,989 shares Shares withheld on semi-annual vesting tied to April 5, 2024 RSU grant

Tax-withholding price $17.02 per share Price per share for withheld common stock on 2025-10-05

Direct holdings after transaction 13,713,728 shares Common stock directly held by Matt Ehrlichman after reported transactions

Indirect LLC holdings 6,416,712 shares Issuer common stock held by West Equities, LLC with Ehrlichman having sole voting and dispositive power

Key Terms

restricted stock unit (RSU), tax-withholding disposition, vest ratably, dispositive power

4 terms

restricted stock unit (RSU) financial

"semi-annual vesting of the Reporting Person's April 7, 2023 RSU grant"

A restricted stock unit (RSU) is a promise from a company to give an employee company shares (or cash equal to their value) at a future date if certain conditions are met, such as staying with the company or hitting performance targets. For investors, RSUs matter because when they convert into actual shares they increase the number of shares available and can create selling pressure as employees cash out—think of them as a future paycheck paid in company stock.

tax-withholding disposition financial

"These shares represent shares withheld on the semi-annual vesting"

A tax-withholding disposition is an event or transaction—such as selling or transferring securities, exercising options, or receiving compensation—that triggers a requirement to hold back part of the payment and remit it to tax authorities. It matters to investors because it reduces the cash they receive immediately and can change the timing and amount of taxable income, like a cashier taking a portion of your sale proceeds to pay taxes before you get the rest.

vest ratably financial

"The RSUs will continue to vest ratably every 6 months"

dispositive power financial

"over which the Reporting Person has sole voting and dispositive power"

Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Porch Group (PRCH) CEO Matt Ehrlichman report in this Form 4?

Matt Ehrlichman reported two tax-withholding dispositions totaling 55,080 shares of Porch Group common stock. The shares were withheld at $17.02 per share to cover obligations on semi-annual vesting of RSU grants dated April 7, 2023 and April 5, 2024.

How many Porch Group (PRCH) shares were withheld for taxes in this filing?

The filing reports 55,080 shares of Porch Group common stock withheld for tax liabilities. This consists of 29,091 shares from an April 7, 2023 RSU grant and 25,989 shares from an April 5, 2024 RSU grant, both on semi-annual vesting dates.

At what price were the withheld Porch Group (PRCH) shares valued?

The withheld Porch Group shares were valued at $17.02 per share. This price applies to both tax-withholding dispositions reported on October 5, 2025, covering RSU vesting from the 2023 and 2024 grants described in the footnotes.

What RSU grants triggered Matt Ehrlichman’s tax-withholding on Porch Group (PRCH) shares?

The tax-withholding dispositions relate to RSU grants dated April 7, 2023 and April 5, 2024. Footnotes state these RSUs vest ratably every six months over a 48-month term, subject to Ehrlichman’s continuous employment or service with Porch Group.

How many Porch Group (PRCH) shares does Matt Ehrlichman hold after these transactions?

After the reported tax-withholding, Ehrlichman directly holds 13,713,728 shares of Porch Group common stock. He also indirectly holds 6,416,712 shares through an LLC, over which he has sole voting and dispositive power, according to the footnote.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 10/07/2025 - 05:45 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ehrlichman Matt

(Last) (First) (Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE WA 98104

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, CHAIRMAN AND FOUNDER

3. Date of Earliest Transaction (Month/Day/Year)
10/05/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/05/2025		F		29,091(1)	D	$17.02	13,739,717	D
Common Stock	10/05/2025		F		25,989(2)	D	$17.02	13,713,728	D
Common Stock								6,416,712	I(3)	By LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares represent shares withheld on the semi-annual vesting of the Reporting Person's April 7, 2023 RSU grant. The RSUs will continue to vest ratably every 6 months over the remaining term of the 48-month vesting, subject to the Reporting Person's continuous employment or service with the Issuer.

2. These shares represent shares withheld on the semi-annual vesting of the Reporting Person's April 5, 2024 RSU Grant. The RSUs will continue to vest ratably every 6 months over the remaining term of the 48-month vesting, subject to the Reporting Person's continuous employment or service with the Issuer.

3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Remarks:

	/s/Matthew Cullen as Attorney-in-fact for Matthew Ehrlichman	10/07/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.