[Form 4] Porch Group, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Porch Group, Inc. (PRCH) director, CEO and 10% owner Matthew Ehrlichman reported sales of company common stock on 10/05/2025 related to tax-withheld shares from two restricted stock unit grants. The filing shows 29,091 shares withheld from an April 7, 2023 RSU grant and 25,989 shares withheld from an April 5, 2024 RSU grant, each recorded at a price of $17.02 per share. Following these disposals the reporting person directly held 13,739,717 and 13,713,728 shares respectively, and indirectly held 6,416,712 shares through West Equities, LLC, over which he has sole voting and dispositive power. The RSUs will continue to vest semi‑annually over the original 48‑month schedules, subject to continued service.

Positive

• Routine tax-withhold disposition indicates normal compensation settlement rather than opportunistic selling
• Substantial retained ownership: > 13.7M direct shares plus 6.416M indirect via LLC, showing continued significant stake and control

Negative

• Minor dilution of direct holdings due to share withholding: 29,091 and 25,989 shares were disposed
• Future withholding events expected as RSUs vest semi‑annually over the remaining term of the 48‑month schedules

Insights

Insider Compensation Analyst

Tax-withhold dispositions from executive RSUs, not open-market sales.

The reported transactions are tax-withhold events: 29,091 and 25,989 shares were withheld to satisfy tax obligations at a reported price of $17.02 on 10/05/2025. These are routine settlements tied to vesting of RSU awards, not discretionary cash sales by the executive.

Vesting will continue semi‑annually under the original 48‑month schedules, so additional withholding transactions may occur on future vesting dates. Investors monitoring insider activity should note the distinction between withholding‑for‑tax and voluntary dispositions when assessing insider intent.

Corporate Governance Specialist

Significant indirect holdings remain via an LLC; control retained.

The reporting person retains substantial ownership: direct holdings above 13.7M shares in two reported lines and 6.416M shares indirectly via West Equities, LLC, where he has sole voting and dispositive power. That indicates continued control exposure despite the withholding transactions.

Material changes to ownership percentages are not shown in the filing; any change in control or large disposals would require separate, specific reporting. Watch upcoming semi‑annual vesting dates for further tax‑withhold events.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ehrlichman Matt

(Last) (First) (Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE WA 98104

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, CHAIRMAN AND FOUNDER

3. Date of Earliest Transaction (Month/Day/Year)
10/05/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/05/2025		F		29,091(1)	D	$17.02	13,739,717	D
Common Stock	10/05/2025		F		25,989(2)	D	$17.02	13,713,728	D
Common Stock								6,416,712	I(3)	By LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares represent shares withheld on the semi-annual vesting of the Reporting Person's April 7, 2023 RSU grant. The RSUs will continue to vest ratably every 6 months over the remaining term of the 48-month vesting, subject to the Reporting Person's continuous employment or service with the Issuer.

2. These shares represent shares withheld on the semi-annual vesting of the Reporting Person's April 5, 2024 RSU Grant. The RSUs will continue to vest ratably every 6 months over the remaining term of the 48-month vesting, subject to the Reporting Person's continuous employment or service with the Issuer.

3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Remarks:

	/s/Matthew Cullen as Attorney-in-fact for Matthew Ehrlichman	10/07/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Matthew Ehrlichman report on Form 4 for PRCH?

He reported the withholding of 29,091 and 25,989 shares on 10/05/2025 related to RSU vesting, recorded at $17.02 per share.

Were these transactions open-market sales or tax-withholdings?

These transactions were tax-withholdings on RSU vesting, not open-market discretionary sales.

How many PRCH shares does Ehrlichman hold after the transactions?

The filing lists direct holdings of 13,739,717 and 13,713,728 in the reported lines, plus 6,416,712 shares indirectly through West Equities, LLC.

Will more withholding transactions occur?

Yes. The RSU grants vest semi‑annually and continue to vest ratably over the remaining term of the 48‑month schedules, so additional withholding events are possible.

Who signed the Form 4 and when?

The Form 4 was signed by Matthew Cullen as Attorney‑in‑fact for Matthew Ehrlichman on 10/07/2025.