Why is Porch Group selling PRSU-related shares over several weeks?

Porch Group confirmed it intends to settle vested PRSU awards in several transactions over about 45 days, from April 7, 2026 to May 21, 2026 , specifically to help reduce potential market impact from the share sales.

Porch Group (PRCH) CEO sells shares in issuer-required tax cover

Q: What insider transaction did Porch Group (PRCH) report for Matt Ehrlichman?

Porch Group CEO Matt Ehrlichman reported selling 122,881 common shares at a weighted average of $10.5249 . The sale was required by the company to cover tax withholding on vested performance-based restricted stock unit awards.

Q: Was the PRCH insider sale by Matt Ehrlichman discretionary?

The sale was not discretionary . It was required by Porch Group under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding on performance-based RSU awards that vested on April 7, 2026.

Q: How many PRCH shares did Matt Ehrlichman hold after the reported sale?

After the transaction, Matt Ehrlichman held 16,208,253 Porch Group shares directly. He also had an indirect holding of 6,416,712 shares through West Equities, LLC, where he has sole voting and dispositive power.

Q: At what prices were Matt Ehrlichman’s PRCH shares sold in this Form 4?

The reported weighted average sale price was $10.5249 per share . Individual trades occurred across multiple transactions at prices ranging from $10.225 to $10.970 per Porch Group common share.

Q: What does the indirect PRCH ownership via West Equities, LLC represent?

The Form 4 notes 6,416,712 PRCH shares held by West Equities, LLC . Matt Ehrlichman has sole voting and dispositive power over this LLC-held stock, so it is reported as his indirect beneficial ownership.

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Porch Group, Inc. CEO, chairman and founder Matt Ehrlichman reported an issuer-required sale of 122,881 shares of common stock on April 12, 2026 to cover tax withholding on performance-based RSU awards that vested on April 7, 2026. The shares were sold at a weighted average price of $10.5249, in multiple trades between $10.225 and $10.970 per share. After the sale, he held 16,208,253 shares directly and 6,416,712 shares indirectly through West Equities, LLC, over which he has sole voting and dispositive power. The issuer plans to settle vested shares for these awards in several transactions over approximately 45 days between April 7 and May 21, 2026 to reduce market impact.

Insider Trade Summary

Net Seller: 122,881 shares ($1,293,310)

Net Sell 2 txns

Insider Ehrlichman Matt

Role CEO, CHAIRMAN AND FOUNDER

Sold 122,881 shs ($1.29M)

Type	Security	Shares	Price	Value
Sale	Common Stock	122,881	$10.5249	$1.29M
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 16,208,253 shares (Direct, null); Common Stock — 6,416,712 shares (Indirect, By LLC)

Footnotes (1)

This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.225 to $10.970 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Key Figures

Shares sold: 122,881 shares Weighted average sale price: $10.5249 per share Sale price range: $10.225–$10.970 per share +4 more

7 metrics

Shares sold 122,881 shares Open-market sale to cover PRSU tax on April 12, 2026

Weighted average sale price $10.5249 per share Porch Group common stock sale

Sale price range $10.225–$10.970 per share Multiple transactions within this range

Direct holdings after sale 16,208,253 shares Matt Ehrlichman direct ownership following transaction

Indirect holdings via LLC 6,416,712 shares Held by West Equities, LLC with sole voting and dispositive power

PRSU vesting date April 7, 2026 Performance-based RSU awards that triggered tax withholding

Settlement period for PRSU shares April 7–May 21, 2026 Several transactions over ~45 days to reduce market impact

Key Terms

performance-based restricted stock unit ("PRSU") awards, sell-to-cover method, weighted average price, voting and dispositive power

4 terms

performance-based restricted stock unit ("PRSU") awards financial

"in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026"

sell-to-cover method financial

"required by the Issuer at its election ... under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding"

weighted average price financial

"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

voting and dispositive power financial

"Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power"

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 05/14/2026 - 05:45 PM Accepted by SEC EDGAR 05/14/2026 - 05:45 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ehrlichman Matt

(Last)

(First)

(Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE

WASHINGTON

98104

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, CHAIRMAN AND FOUNDER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/12/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	05/12/2026		S⁽¹⁾		122,881	D	$10.5249⁽²⁾	16,208,253	D
Common Stock								6,416,712	I⁽³⁾	By LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.225 to $10.970 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.

Remarks:

	/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman	05/14/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Porch Group (PRCH) report for Matt Ehrlichman?

Porch Group CEO Matt Ehrlichman reported selling 122,881 common shares at a weighted average of $10.5249. The sale was required by the company to cover tax withholding on vested performance-based restricted stock unit awards.

Was the PRCH insider sale by Matt Ehrlichman discretionary?

The sale was not discretionary. It was required by Porch Group under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding on performance-based RSU awards that vested on April 7, 2026.

How many PRCH shares did Matt Ehrlichman hold after the reported sale?

After the transaction, Matt Ehrlichman held 16,208,253 Porch Group shares directly. He also had an indirect holding of 6,416,712 shares through West Equities, LLC, where he has sole voting and dispositive power.

At what prices were Matt Ehrlichman’s PRCH shares sold in this Form 4?

The reported weighted average sale price was $10.5249 per share. Individual trades occurred across multiple transactions at prices ranging from $10.225 to $10.970 per Porch Group common share.

What does the indirect PRCH ownership via West Equities, LLC represent?

The Form 4 notes 6,416,712 PRCH shares held by West Equities, LLC. Matt Ehrlichman has sole voting and dispositive power over this LLC-held stock, so it is reported as his indirect beneficial ownership.