Porch Group (PRCH) CFO tax-driven share sale under 140,000-share 10b5-1 plan

Rhea-AI Filing Summary

Porch Group, Inc. Chief Financial Officer Shawn Tabak sold 25,000 shares of common stock in an open-market transaction at a weighted average price of $16.1311 per share. The sale was executed under a pre-arranged Rule 10b5-1 trading plan entered into on November 19, 2025.

The trading plan allows sales of up to 140,000 shares and is scheduled to run through March 31, 2027. Footnotes state this transaction was made in connection with tax planning, with proceeds used to help satisfy the reporting person’s tax obligations. Following the sale, Tabak directly holds 240,495 shares.

Insights

Insider trading and governance analyst

CFO sale is pre-planned, tax-driven, and leaves a sizable remaining stake.

The CFO of Porch Group, Shawn Tabak, sold 25,000 common shares at a weighted average of $16.1311 per share in an open-market transaction. This is the only transaction reported and involves non-derivative common stock.

The filing explains the sale occurred under a Rule 10b5-1 trading plan adopted on November 19, 2025, which permits up to 140,000 shares to be sold and runs through March 31, 2027. The footnote also notes the sale is tied to tax planning and proceeds are being used to satisfy tax obligations.

After this transaction, Tabak directly holds 240,495 shares, indicating he retains a substantial position. Because the sale is pre-scheduled and tax-related rather than discretionary timing, it generally carries limited informational value about management’s view of the company, making the overall impact neutral.

Insider Trade Summary 10b5-1

Net Seller: 25,000 shares ($403,278)

Net Sell 1 txn

Insider Tabak Shawn

Role CHIEF FINANCIAL OFFICER

Sold 25,000 shs ($403K)

Type	Security	Shares	Price	Value
Sale	Common Stock	25,000	$16.1311	$403K

Holdings After Transaction: Common Stock — 240,495 shares (Direct, null)

Footnotes (1)

1. Represents a sale pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on November 19, 2025 (the "10b5-1 Plan"). The 10b5-1 Plan is scheduled to terminate on March 31, 2027, and covers the sale of up to an aggregate of 140,000 shares of the Issuer's common stock. Trading under the 10b5-1 Plan did not commence until at least 90 days following the date on which the plan was entered. This sale was effected in connection with tax planning, and the proceeds from the transaction are being used to help satisfy tax obligations of the Reporting Person. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.00 to $16.31 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 25,000 shares Weighted average sale price: $16.1311 per share Sale price range: $16.00–$16.31 per share +4 more

7 metrics

Shares sold 25,000 shares Common stock sold on July 2, 2026

Weighted average sale price $16.1311 per share Open-market sale of common stock

Sale price range $16.00–$16.31 per share Range of individual trade prices

Shares held after sale 240,495 shares Direct ownership following transaction

10b5-1 plan capacity 140,000 shares Maximum shares covered by trading plan

10b5-1 plan start November 19, 2025 Date plan was entered

10b5-1 plan end March 31, 2027 Scheduled termination date

Key Terms

Rule 10b5-1 trading plan, weighted average price, open-market sale, tax planning

4 terms

Rule 10b5-1 trading plan regulatory

"Represents a sale pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The reported price in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

tax planning financial

"This sale was effected in connection with tax planning, and the proceeds from the transaction are being used to help satisfy tax obligations"

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/07/2026 - 05:39 PM Accepted by SEC EDGAR 07/07/2026 - 05:38 PM Learn about SEC filing dates

FAQ

What did Porch Group (PRCH) CFO Shawn Tabak report in this Form 4?

The CFO reported selling 25,000 shares of Porch Group common stock in an open-market transaction at a weighted average price of $16.1311 per share. This filing also shows his remaining direct ownership position after the sale.

Was the Porch Group (PRCH) CFO’s 25,000-share sale pre-planned?

Yes. The sale was made under a Rule 10b5-1 trading plan entered on November 19, 2025. Such plans pre-schedule trades in advance, reducing discretion over timing and typically signaling routine portfolio or liquidity management rather than opportunistic trading.

How many Porch Group (PRCH) shares does the CFO hold after this transaction?

After selling 25,000 shares, CFO Shawn Tabak directly holds 240,495 shares of Porch Group common stock. This indicates he maintains a significant continuing equity stake in the company even after the reported open-market sale under his 10b5-1 plan.

What price range were Porch Group (PRCH) shares sold for in this Form 4?

The weighted average sale price was $16.1311 per share, with individual trades executed between $16.00 and $16.31. The filing notes the insider will provide detailed breakdowns of shares sold at each price within this range upon request.

Why did the Porch Group (PRCH) CFO sell shares according to the filing footnotes?

The filing states the sale was conducted in connection with tax planning, and that proceeds are being used to help satisfy the reporting person’s tax obligations. This suggests the transaction was driven by personal tax needs rather than a change in company outlook.

How many Porch Group (PRCH) shares can be sold under the CFO’s 10b5-1 plan?

The Rule 10b5-1 trading plan covering this transaction allows for the sale of up to an aggregate of 140,000 shares of Porch Group common stock. The plan is scheduled to terminate on March 31, 2027, according to the Form 4 footnotes.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Tabak Shawn

(Last) (First) (Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE WASHINGTON 98104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF FINANCIAL OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/02/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/02/2026		S(1)		25,000	D	$16.1311(2)	240,495	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a sale pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on November 19, 2025 (the "10b5-1 Plan"). The 10b5-1 Plan is scheduled to terminate on March 31, 2027, and covers the sale of up to an aggregate of 140,000 shares of the Issuer's common stock. Trading under the 10b5-1 Plan did not commence until at least 90 days following the date on which the plan was entered. This sale was effected in connection with tax planning, and the proceeds from the transaction are being used to help satisfy tax obligations of the Reporting Person.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.00 to $16.31 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Meghan Silver as Attorney-in-fact for Shawn Tabak	07/07/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)