Porch Group director Sean Davis Kell sells 20,784 shares

The sales completed a Rule 10b5-1 plan scheduled to terminate on January 3, 2027.

Available on EDGAR 10/30/2026 - 05:34 PM EDT Accepted by SEC EDGAR 10/30/2026 - 05:33 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Porch Group, Inc. director Sean Davis Kell sold 10,500 shares of common stock at $20.00 per share on October 29, 2026, and 10,284 shares at a weighted average price of $20.3025 per share on October 30, 2026. The October 30 sales were in multiple transactions at prices from $20.00 to $20.50 per share. Both sales were under a Rule 10b5-1 plan; all 20,784 shares subject to the plan had been sold, and the plan terminated in accordance with its terms.

Insider Trade Summary 10b5-1

Net Seller: 20,784 shares

Net Sell 2 txns

Insider Kell Sean Davis

Role Director

Sold 20,784 shs ($419K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	10,284	$20.3025	$209K
Sale	Common Stock F1	10,500	$20.00	$210K

Holdings After Transaction: Common Stock — 292,863 shares (Direct)

Footnotes (2)

1. F1. Represents a sale pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on August 25, 2025 (the "10b5-1 Plan"). The 10b5-1 Plan is scheduled to terminate on January 3, 2027, and covers the sale of up to an aggregate of 20,784 shares of the Issuer's common stock to help satisfy tax obligations upon the vesting of shares received for service on the Company's board of directors. With the sales reported on this Form 4, all shares of the Issuer's common stock subject to the 10b5-1 Plan have been sold, and the 10b5-1 Plan has terminated in accordance with its terms. Trading under the 10b5-1 Plan did not commence until at least 90 days following the date on which the plan was entered.
2. F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.00 to $20.50 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 10,500 shares Sale price: $20.00 per share Shares sold: 10,284 shares +2 more

5 metrics

Shares sold 10,500 shares October 29, 2026

Sale price $20.00 per share October 29, 2026

Shares sold 10,284 shares October 30, 2026

Weighted average sale price $20.3025 per share October 30, 2026

Shares covered by plan Up to 20,784 shares All shares subject to the plan were sold

Key Terms

Rule 10b5-1 trading plan, weighted average price, vesting of shares

3 terms

Rule 10b5-1 trading plan regulatory

"sale pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"reported price in Column 4 is a weighted average price"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

vesting of shares financial

"upon the vesting of shares received for service"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many shares did PRCH director Sean Davis Kell sell, and at what prices?

Sean Davis Kell sold 10,500 shares at $20.00 per share on October 29, 2026, and 10,284 shares at a weighted average price of $20.3025 per share on October 30, 2026. The October 30 transactions were at prices ranging from $20.00 to $20.50 per share.

Were Sean Davis Kell’s PRCH stock sales made under a 10b5-1 plan?

Yes. The sales were made under a Rule 10b5-1 trading plan entered into on August 25, 2025, which covered sales of up to an aggregate of 20,784 shares to help satisfy tax obligations upon vesting of shares received for board service. The plan was scheduled to terminate on January 3, 2027, and terminated in accordance with its terms after all shares subject to it were sold.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Kell Sean Davis

(Last) (First) (Middle)

411 FIRST AVENUE SOUTH

SUITE 501

(Street)

SEATTLE WASHINGTON 98104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Porch Group, Inc. [ PRCH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/29/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/29/2026		S(1)		10,500	D	$20	303,147	D
Common Stock	10/30/2026		S(1)		10,284	D	$20.3025(2)	292,863	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents a sale pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on August 25, 2025 (the "10b5-1 Plan"). The 10b5-1 Plan is scheduled to terminate on January 3, 2027, and covers the sale of up to an aggregate of 20,784 shares of the Issuer's common stock to help satisfy tax obligations upon the vesting of shares received for service on the Company's board of directors. With the sales reported on this Form 4, all shares of the Issuer's common stock subject to the 10b5-1 Plan have been sold, and the 10b5-1 Plan has terminated in accordance with its terms. Trading under the 10b5-1 Plan did not commence until at least 90 days following the date on which the plan was entered.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.00 to $20.50 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/Meghan Silver as Attorney-in-fact for Sean Davis Kell	10/30/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)