Welcome to our dedicated page for Purple Innovatio SEC filings (Ticker: PRPL), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Purple Innovation, Inc. (NASDAQ: PRPL) files a range of reports and disclosures with the U.S. Securities and Exchange Commission that provide detailed insight into its sleep technology business, financial condition, and governance. As a comfort innovation and premium mattress company built around its proprietary GelFlex Grid® technology, Purple uses its SEC filings to report on revenue trends, gross margin, operating expenses, net income or loss, cash flows, capital structure, and risk factors associated with its operations and market environment.
On this page, investors can review Purple’s periodic reports, such as annual reports on Form 10‑K and quarterly reports on Form 10‑Q, which include audited or reviewed financial statements, management’s discussion and analysis, and notes on topics such as restructuring charges, sourcing initiatives, term loan arrangements, and warrant liabilities. These filings also discuss Purple’s Path to Premium Sleep strategy, its omni‑channel distribution model spanning e‑commerce, Purple showrooms, and third‑party retailers, and its investments in innovation and expanded retail partnerships.
Purple’s current reports on Form 8‑K are particularly relevant for tracking material events. Recent 8‑K filings have covered quarterly earnings press releases, amendments to executive employment and incentive agreements, long‑term incentive cash bonus arrangements tied to performance metrics like cumulative net revenue and adjusted EBITDA, and a Nasdaq notice that the company’s stock had fallen below the minimum $1.00 bid price requirement for a specified period. These disclosures outline how leadership compensation is structured, how change‑in‑control definitions are applied, and what steps may be considered in response to listing compliance issues.
This SEC filings page also helps users monitor capital and financing developments. Purple has reported amendments to its term loan that increase total principal commitments and allow for payment‑in‑kind interest, as well as the issuance of equity warrants to lenders and to Somnigroup in connection with commercial and financing agreements. By combining real‑time updates from the SEC’s EDGAR system with AI‑powered summaries, this page is designed to make it easier to understand the implications of complex documents such as 10‑K and 10‑Q reports, 8‑K event disclosures, and exhibits related to executive compensation and long‑term incentive plans, without needing to read every line of the underlying filings.
Purple Innovation CEO Robert DeMartini reported equity compensation activity. On March 15, 2026, 56,529 Restricted Stock Units converted into an equal number of Class A Common shares, vesting per a three-year schedule. The company also confirmed that 314,943 Performance Stock Units did not vest because required stock price targets were not achieved, so no shares were issued from those awards. To cover tax obligations on the RSU vesting, 16,309 shares of Class A Common Stock were withheld at $0.7061 per share. After these transactions, DeMartini directly holds 919,734 shares of Class A Common Stock.
Purple Innovation, Inc.'s Chief Operating Officer Eric Scott Haynor exercised previously granted equity awards and adjusted his holdings. On March 15, 2026, he converted 14,097 Restricted Stock Units into the same number of Class A Common shares at a price of $0.00 per share, bringing his direct stake to 239,703.55 shares. A separate grant of 78,539 Performance Stock Units was canceled and returned to the company because the required stock price targets were not achieved, so no additional shares were issued from that award.
PURPLE INNOVATION, INC. Chief of Owned Retail Jeffery Scott Kerby reported routine equity-compensation activity. On March 15, 2026, 9,186 Restricted Stock Units were exercised, converting into the same number of Class A Common shares at no exercise price. Of these, 2,651 shares were withheld by the company at $0.7061 per share to cover tax obligations rather than sold on the open market. Separately, 51,178 Performance Stock Units granted in 2023 were returned to the issuer because stock price targets for vesting on March 15, 2026 were not achieved, and no Class A shares were issued for those awards. Following these transactions, Kerby directly holds 66,978 Class A Common shares.
Purple Innovation, Inc. Principal Accounting Officer Ulrich George Turner reported a routine equity compensation event. On March 15, 2026, Turner exercised 6,292 Restricted Stock Units, receiving the same number of Class A Common shares at a price of $0.00 per share, bringing his direct holdings to 34,431 shares.
These Restricted Stock Units convert into Class A Common Stock on a one-for-one basis and had vested over a three-year period ending March 15, 2026. Separately, 18,875 Performance Stock Units were disposed of back to the company because required stock price targets were not achieved, so no shares were issued for those awards.
Purple Innovation, Inc. Chief Financial Officer Todd E. Vogensen reported an exercise of restricted stock units that converted into 43,210 shares of Class A Common Stock on March 14, 2026 at a conversion price of $0.00 per share.
Following the RSU conversion, a separate transaction shows 12,683 shares of Class A Common Stock withheld at $0.7061 per share to cover tax obligations, a non-market disposition coded "F." After these compensation-related transactions, Vogensen directly owns 78,395 shares of Class A Common Stock. The footnotes state that each RSU represents a contingent right to one share and that the RSUs vest in three equal annual installments on March 14, 2025, March 14, 2026, and March 14, 2027, with fractional amounts rounded down.
Purple Innovation, Inc. Chief Innovation Officer Jeffrey Layne Hutchings reported compensation-related equity activity. On March 15, 2026, he exercised 11,235 Restricted Stock Units, receiving the same number of Class A Common shares at no cash exercise price, bringing his direct holdings to 80,066 shares.
The Restricted Stock Units convert into Class A Common Stock on a one-for-one basis and vest over a three-year period ending March 15, 2026. A separate grant of 62,595 Performance Stock Units tied to specific stock price targets did not vest, and no shares were issued from that award.
Purple Innovation (PRPL) reported a Nasdaq compliance notice. The company fell out of compliance with Nasdaq Listing Rule 5450(a)(1) after its Class A common stock’s closing bid stayed below $1.00 per share for 30 consecutive business days. The notice has no immediate effect on trading on the Nasdaq Global Select Market.
Purple has 180 calendar days, until May 4, 2026, to regain compliance by achieving a closing bid of at least $1.00 for ten consecutive business days. If it does not regain compliance by then, the company may seek an additional 180-day period by transferring to the Nasdaq Capital Market, subject to meeting that market’s initial standards (other than bid price) and notifying Nasdaq it intends to cure the deficiency, which may include a reverse stock split. If compliance is not restored or a transfer is not permitted, Nasdaq could move to delist, and the company could appeal.
Purple Innovation, Inc. furnished an 8‑K to announce it issued a press release with financial results for the third quarter ended September 30, 2025. The press release is attached as Exhibit 99.1.
The company stated the information under Item 2.02, including Exhibit 99.1, is furnished and not deemed filed under the Exchange Act. The release includes non‑GAAP financial measures, with reconciliations to the most comparable GAAP figures provided in the press release.
Purple Innovation, Inc. (PRPL) filed its Q3 2025 10‑Q, showing steady revenue and a smaller operating loss versus last year. Revenue was $118,766, with gross profit of $50,851 and an operating loss of $12,126 compared with a $46,813 loss a year ago. Net loss was $11,720 (basic and diluted loss per share $0.11).
Channel mix reflected a balanced model: wholesale $51,541, e‑commerce $45,275, and showrooms $21,950. Cash and cash equivalents were $32,358 as of September 30, 2025, and the company reported a stockholders’ deficit of $(26,939). Related party debt (net of issuance costs) was $102,889, with interest largely paid‑in‑kind year‑to‑date.
The company continued executing its 2024 restructuring, cumulatively recognizing $48,779 in restructuring, impairment, and related charges through Q3 2025, while noting cost actions and supply chain initiatives. A commercial update with Mattress Firm (SGI) expands product placement from ~5,000 to at least 12,000 mattress slots. Management concluded it has sufficient liquidity for at least one year from issuance.
SomniGroup International Inc. filed a Schedule 13G reporting beneficial ownership of 8,000,000 shares of Purple Innovation, Inc. Class A common stock, representing 6.88% of the class. The filing states these 8,000,000 shares "could be acquired" upon exercise of warrants at an exercise price of $1.50 per share, subject to adjustment. The percent calculation is based on 108,243,946 Class A shares outstanding as reported by the issuer on July 28, 2025. SomniGroup reports sole voting and dispositive power over the 8,000,000 shares and certifies the holdings were not acquired to influence control.