[SCHEDULE 13G] Purple Innovation, Inc. SEC Filing

Rhea-AI Filing Summary

SomniGroup International Inc. filed a Schedule 13G reporting beneficial ownership of 8,000,000 shares of Purple Innovation, Inc. Class A common stock, representing 6.88% of the class. The filing states these 8,000,000 shares "could be acquired" upon exercise of warrants at an exercise price of $1.50 per share, subject to adjustment. The percent calculation is based on 108,243,946 Class A shares outstanding as reported by the issuer on July 28, 2025. SomniGroup reports sole voting and dispositive power over the 8,000,000 shares and certifies the holdings were not acquired to influence control.

Positive

• Disclosure of a >5% position increases transparency for investors
• Sole voting and dispositive power is clearly stated, clarifying control rights over the reported economic interest

Negative

• Position is contingent on warrant exercise, so reported ownership may not reflect current outstanding shares

Insights

Securities Analyst

TL;DR: A non-managerial 6.88% potential stake via warrants is disclosed; ownership appears passive under Schedule 13G standards.

SomniGroup reports beneficial ownership of 8,000,000 shares, equivalent to 6.88% of Class A on a warrant-exercise basis. The position arises from exercisable warrants at $1.50 per share, which means the economic interest is contingent on exercise. Filing under Schedule 13G indicates the filer represents a passive investor and certifies no intent to influence control. For investors, materiality is that a >5% position is disclosed, but the position's dilutive/timing impact depends on whether warrants are exercised.

Corporate Governance Expert

TL;DR: Disclosure is routine and complies with passive investor reporting; sole voting power is notable but framed as non-control intent.

The statement shows SomniGroup has sole voting and dispositive power over the 8,000,000 shares reported, but it also certifies the holdings are not intended to change or influence control, consistent with Schedule 13G treatment. The filing clarifies that the reported shares are tied to warrants rather than outstanding common stock, and the percent ownership uses the issuer's reported share count dated July 28, 2025. This provides transparency on potential future dilution without asserting activist intent.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

Purple Innovation, Inc.

(Name of Issuer)

Class A Common Stock, par value $0.0001 per share

(Title of Class of Securities)

74640Y106

(CUSIP Number)

05/02/2025

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

SCHEDULE 13G

CUSIP No. 74640Y106

1

Names of Reporting Persons

SOMNIGROUP INTERNATIONAL INC.

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

DELAWARE

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 8,000,000.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 8,000,000.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

8,000,000.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

6.88 %

12

Type of Reporting Person (See Instructions)

OO

Comment for Type of Reporting Person: Consists of 8,000,000 shares of Class A Common Stock that could be acquired upon exercise of warrants of Purple Innovation, Inc. (the "Issuer") at an exercise price of $1.50 per share, subject to adjustment. Calculated based upon 108,243,946 shares of Class A Common Stock outstanding as of July 28, 2025, as reported in the Issuer's Form 10-Q filed with the Securities and Exchange Commission on July 30, 2025.

SCHEDULE 13G

Item 1.
(a)	Name of issuer: Purple Innovation, Inc.
(b)	Address of issuer's principal executive offices: 4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI, UT, 84043
Item 2.
(a)	Name of person filing: SOMNIGROUP INTERNATIONAL INC.
(b)	Address or principal business office or, if none, residence: 1000 TEMPUR WAY, LEXINGTON, KY, 40511
(c)	Citizenship: DE
(d)	Title of class of securities: Class A Common Stock, par value $0.0001 per share
(e)	CUSIP No.: 74640Y106
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: 8,000,000
(b)	Percent of class: 6.88%
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 8,000,000
	(ii) Shared power to vote or to direct the vote: 0
	(iii) Sole power to dispose or to direct the disposition of: 8,000,000
	(iv) Shared power to dispose or to direct the disposition of: 0
Item 5.	Ownership of 5 Percent or Less of a Class.
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

SOMNIGROUP INTERNATIONAL INC.

Signature:	/s/ Bhaskar Rao
Name/Title:	Executive Vice President & Chief Financial Officer
Date:	08/14/2025

FAQ

What stake in Purple Innovation (PRPL) does SomniGroup report?

SomniGroup reports beneficial ownership of 8,000,000 shares, equal to 6.88% of Class A common stock on a warrant-exercise basis.

Are the 8,000,000 shares currently outstanding or potential?

The filing states the 8,000,000 shares "could be acquired" upon exercise of warrants at an exercise price of $1.50 per share, so they are contingent on exercise.

Does SomniGroup claim voting or dispositive power over the reported shares?

Yes. The filing reports sole voting power and sole dispositive power over the 8,000,000 shares.

On what share count is the 6.88% calculated?

The percent is calculated using 108,243,946 Class A shares outstanding as reported by the issuer on July 28, 2025.

Did SomniGroup indicate intent to influence control of Purple Innovation?

No. The certification states the securities were not acquired and are not held to change or influence control of the issuer.