Purple Innovation (PRPL) CFO exercises 43,210 RSUs, 12,683 shares withheld for taxes

Rhea-AI Filing Summary

Purple Innovation, Inc. Chief Financial Officer Todd E. Vogensen reported an exercise of restricted stock units that converted into 43,210 shares of Class A Common Stock on March 14, 2026 at a conversion price of $0.00 per share.

Following the RSU conversion, a separate transaction shows 12,683 shares of Class A Common Stock withheld at $0.7061 per share to cover tax obligations, a non-market disposition coded "F." After these compensation-related transactions, Vogensen directly owns 78,395 shares of Class A Common Stock. The footnotes state that each RSU represents a contingent right to one share and that the RSUs vest in three equal annual installments on March 14, 2025, March 14, 2026, and March 14, 2027, with fractional amounts rounded down.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Vogensen Todd E.

(Last) (First) (Middle)

C/O PURPLE INNOVATION, INC.

4100 N. CHAPEL RIDGE RD., SUITE 200

(Street)

LEHI UT 84043

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Purple Innovation, Inc. [ PRPL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/14/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	03/14/2026		M		43,210	A	(1)	91,078	D
Class A Common Stock	03/14/2026		F		12,683	D	$0.7061	78,395	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(1)	03/14/2026		M			43,210	(2)	(2)	Class A Common Stock	43,210	$0	43,210	D

Explanation of Responses:

1. Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

2. Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

	/s/ Todd Vogensen	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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FAQ

What insider transaction did PRPL CFO Todd Vogensen report on this Form 4?

Todd Vogensen reported exercising restricted stock units that converted into 43,210 shares of Purple Innovation Class A Common Stock. This is a compensation-related equity award, not an open-market stock purchase, and reflects RSUs settling into actual shares.

How many PRPL shares does the CFO directly own after these transactions?

After the reported RSU conversion and tax withholding, CFO Todd Vogensen directly owns 78,395 shares of Purple Innovation Class A Common Stock. This figure reflects his position immediately following all transactions reported in this Form 4 filing.

Were any Purple Innovation (PRPL) shares sold by the CFO on the open market?

The filing does not show any open-market sales. It reports a tax-withholding disposition of 12,683 shares at $0.7061 per share, coded "F," meaning shares were withheld to cover tax obligations rather than sold at the insider’s discretion.

What is the relationship between the RSUs and PRPL Class A Common Stock?

Each restricted stock unit converts into one share of Purple Innovation Class A Common Stock on a one-for-one basis. The Form 4 footnotes state that each RSU represents a contingent right to receive a single share upon vesting.

How do the PRPL CFO’s restricted stock units vest over time?

The restricted stock units vest in three equal annual installments: one-third on March 14, 2025, one-half of the remaining balance on March 14, 2026, and the final balance on March 14, 2027. Any fractional RSU amounts are rounded down to the nearest whole unit.