Purple Innovation (PRPL) CFO listed as reporting insider in new filing

Rhea-AI Filing Summary

Purple Innovation, Inc. filed an initial insider ownership report for Lucian Robert Gerard, who serves as Chief Financial Officer. This Form 3-style disclosure lists him as an officer subject to insider reporting rules, and shows no reported stock transactions or derivative holdings in this filing.

Key Terms

Chief Financial Officer, reporting person, derivativeTransactionCount

3 terms

Chief Financial Officer financial

""officer_title": "Chief Financial Officer""

A Chief Financial Officer (CFO) is the person in charge of a company's money and financial planning. They decide how to spend, save, and invest funds to help the company grow and stay stable. Their role is important because good financial decisions keep the company healthy and successful.

reporting person regulatory

""reportingPersons": [{"name": "Lucian Robert Gerard""

derivativeTransactionCount financial

""derivativeTransactionCount": 0"

Understanding Insider Trading Forms →

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person^*

Lucian Robert Gerard

(Last) (First) (Middle)

C/O PURPLE INNOVATION, INC.

4100 NORTH CHAPEL RIDGE ROAD SUITE 200

(Street)

LEHI UTAH 84043

(City) (State) (Zip)

UNITED STATES

(Country)

2. Date of Event Requiring Statement (Month/Day/Year)
04/27/2026

3. Issuer Name and Ticker or Trading Symbol
Purple Innovation, Inc. [ PRPL ]

3a. Foreign Trading Symbol

5. If Amendment, Date of Original Filed (Month/Day/Year)

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

No securities are beneficially owned.

	/s/ Robert Gerard Lucian	05/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 3: SEC 1473 (03-26)

FAQ

What does the Purple Innovation (PRPL) Form 3 for Lucian Robert Gerard show?

The Form 3 identifies Lucian Robert Gerard as Chief Financial Officer of Purple Innovation and a reporting person under insider rules. The filing reports no stock transactions and no derivative positions, serving as an initial disclosure of his insider reporting status.

Did Purple Innovation (PRPL) CFO Lucian Robert Gerard buy or sell shares in this filing?

No, this filing reports no purchases or sales by CFO Lucian Robert Gerard. Transaction counts and share totals for buys, sells, exercises, gifts, and tax withholding are all zero, indicating the document is an initial ownership statement rather than a transaction report.

Does the Purple Innovation (PRPL) Form 3 show any derivative securities for the CFO?

No, the derivative summary is empty in this Form 3 filing for CFO Lucian Robert Gerard. With derivativeTransactionCount at zero and no derivative entries listed, the document does not disclose any options, warrants, or other derivative positions for him.

What role does Lucian Robert Gerard hold at Purple Innovation (PRPL)?

Lucian Robert Gerard is listed as an officer of Purple Innovation with the title Chief Financial Officer. This officer status makes him a reporting person, requiring insider ownership and transaction disclosures under applicable securities regulations such as Forms 3, 4, and 5.

Why is there no holding detail in the Purple Innovation (PRPL) Form 3?

The transactionSummary shows holdingEntries as zero and derivativeSummary is empty, so this Form 3 does not detail specific holdings. It functions primarily to designate Lucian Robert Gerard, the Chief Financial Officer, as a reporting person without listing particular share or option positions.