Purple Innovation Q3 2026 net loss narrows to $1.4M
Purple Innovation, Inc. (PRPL) reported third-quarter 2026 revenue of $96.5 million, down 18.7% from $118.8 million a year earlier, and gross margin of 43.4%, down 410 basis points.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Filing Summary
Purple Innovation, Inc. (PRPL) reported third-quarter 2026 revenue of $96.5 million, down 18.7% from $118.8 million a year earlier, and gross margin of 43.4%, down 410 basis points. Wholesale revenue was $35.6 million versus $51.5 million, while direct-to-consumer revenue was $60.9 million versus $67.2 million. GAAP net loss narrowed to $1.4 million from $11.7 million; adjusted EBITDA, a non-GAAP measure, was a $536,000 loss versus $190,000 of income.
Operating cash flow for the first nine months of 2026 was $10.6 million, compared with $28.0 million used in the prior-year period, and cash and cash equivalents were $28.3 million at September 30, 2026. Purple maintained 2026 revenue guidance of $420 million to $440 million and now expects adjusted EBITDA of $15 million to $20 million. A mattress portfolio refresh is planned for early 2027; new Essentials and Hybrid collections represent almost 90% of mattress unit volume.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Positive
- Moderate pointGAAP net loss narrowed to $1.4 million from $11.7 million.
- Moderate pointNine-month operating cash flow was $10.6 million.
Negative
- Moderate pointRevenue declined 18.7% year over year.
- Moderate pointGross margin fell 410 basis points year over year.
- Moderate pointAdjusted EBITDA was a $536,000 loss, versus $190,000 income.
Filing Explained
At
8-K Event Classification
Key Figures
Key Terms
Adjusted EBITDA financial
Gross margin financial
Direct-to-consumer revenue financial
Paid-in-kind interest financial
Earnings Snapshot
For 2026, revenue guidance is maintained at $420 million to $440 million; adjusted EBITDA is now expected to be $15 million to $20 million.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):
(Exact Name of Registrant as Specified in its Charter)
| (State of Incorporation) | (Commission File Number) | (IRS Employer Identification No.) |
| (Address of Principal Executive Offices) | (Zip Code) |
Registrant’s telephone number, including
area code: (
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
| Written communication pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
| Pre-commencements communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Securities registered pursuant to Section 12(b) of the Act:
| Title of each class | Trading Symbol(s) | Name of each exchange on which registered | ||
| TheStock Market LLC | ||||
| The |
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b–2 of the Securities Exchange Act of 1934 (§240.12b–2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION
On November 4, 2026, Purple Innovation, Inc. (the “Company”) issued a press release announcing its financial results for the third quarter ended September 30, 2026. A copy of this press release is furnished as Exhibit 99.1 to this report and incorporated by reference herein.
The information furnished pursuant to this Item 2.02, including Exhibit 99.1 hereto, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and shall not be deemed to be incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.
The press release furnished herewith in Exhibit 99.1 contains non-GAAP financial measures. Management believes non-GAAP financial measures assist management and investors in evaluating and comparing period-to-period results and projections in a more meaningful and consistent manner. Reconciliations for these non-GAAP financial measures to the most directly comparable GAAP financial measures are included in the press release.
ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS
(d) Exhibits.
| Exhibit Number |
Description | |
| 99.1 | Press Release dated November 4, 2026, regarding financial results for the third quarter ended September 30, 2026. | |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |
1
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| Dated: November 4, 2026 | PURPLE INNOVATION, INC. | |
| By: | /s/ Robert G. Lucian | |
| Robert G. Lucian | ||
| Chief Financial Officer | ||
2
Exhibit 99.1
CONFIDENTIAL DRAFT
Purple Innovation Reports Third Quarter 2026 Results
Positive Operating Cash Flow for the Third Consecutive Quarter
Preparing for Major Mattress Portfolio Refresh to Strengthen Performance in 2027
Lehi, Utah, November 4, 2026 – Purple Innovation, Inc. (NASDAQ: PRPL) (“Purple”), a comfort innovation company whose mattresses promise to give you “less pain, better sleep,” today announced results for the third quarter ended September 30, 2026.
“Third quarter performance was mixed as we continued to navigate a challenging mattress environment,” said Rob DeMartini, CEO of Purple Innovation. “We were encouraged by improving momentum in our e-commerce business as the quarter progressed, supported by stronger conversion rates on Purple.com, and we opened two new showrooms during the quarter, bringing our network to 57 stores. Wholesale was not where we needed it to be, and we have begun increasing sales coverage and improving how we position and differentiate our products with retail partners.”
“We have taken steps to improve our cost structure, and are consistently generating cash, with positive operating cash flow for the third consecutive quarter. At the same time, we are actively preparing for a significant product refresh planned for early 2027, including new Essentials and Hybrid collections representing almost 90% of our mattress unit volume. Our teams are focused on ensuring we are well positioned for a successful launch and believe these initiatives position us to strengthen our performance over the long term.”
Third Quarter 2026 Financial Results
Third quarter 2026 net revenue was $96.5 million, down 18.7% compared with $118.8 million in the third quarter of 2025. The decrease was primarily driven by lower wholesale revenue, along with declines in showroom and e-commerce revenue.
Direct-to-consumer revenue, which includes e-commerce and showroom channels, was $60.9 million compared with $67.2 million in the prior year period. E-commerce revenue was $42.4 million versus $45.3 million last year. Showroom revenue was $18.5 million versus $22.0 million last year. Wholesale revenue was $35.6 million versus $51.5 million. Approximately one quarter of the reduction was due to an increase of $4.0 million in reductions of revenue due to certain payments to customers and a manufacturer under common control with a customer.
Gross margin was 43.4%, a decrease of 410 basis points versus last year. The decline reflected lower production leverage and inventory adjustments partially offset by lower tariff costs and favorable channel mix.
Third quarter operating expenses were $51.7 million, down 24.7% from the prior-year quarter. The improvement reflected lower restructuring costs versus the prior period as well as lower marketing expenses, and employee-related and professional services expenses.
GAAP Net Loss for the third quarter was $1.4 million, compared with a GAAP Net Loss of $11.7 million in the prior-year period.
Adjusted EBITDA for the third quarter was a loss of $0.5 million, compared with adjusted EBITDA of $0.2 million in the prior-year period. Adjusted EBITDA is a non-GAAP financial measure. See discussion under the heading “Non-GAAP Financial Measures” below for additional information.
Balance Sheet
The Company ended the third quarter with cash and cash equivalents of $28.3 million, compared with $24.3 million as of December 31, 2025. Cash flow from operating activities YTD as of September 30, 2026 was $10.6 million, a $38.7 million improvement over the prior year’s same period.
Net inventories as of September 30, 2026, totaled $53.5 million, down $6.2 million from December 31, 2025.
2026 Outlook
We are maintaining our revenue guidance in the range of $420 million to $440 million, supported by an improved marketing plan, normal seasonal strength in DTC, and new product introductions, partially offset by continued pressure in wholesale. Adjusted EBITDA is now expected to be in the range of $15 million and $20 million.
Conference Call and Webcast Information
Purple Innovation, Inc. will host a live conference call to discuss financial results on November 4, 2026, at 4:30 pm Eastern Time. Investors and analysts interested in participating in the call are invited to dial 833-461-5787 (domestic) or 585-542-9983 (international) and enter Conference ID 735 896 138. The conference call will also be available through a live webcast on the investor relations section of the Company’s website at investors.purple.com. Please visit the website at least 15 minutes prior to the start of the call to register and download any necessary software. After the conference call, a webcast replay will remain available on the investor relations section of the Company’s website for one year.
About Purple
Purple exists to help people get the best sleep of their lives — by reducing pain, deepening sleep, and unlocking the potential for brighter dawns and better days. At the center of that mission is our signature innovation, the GelFlex Grid®. Originally developed in medical settings to support the body in its most vulnerable moments, the GelFlex Grid delivers a one-of-a-kind combination of pressure relief, alignment, and temperature balance that helps people fall asleep easier, stay asleep longer, and wake up with less pain.
That same comfort technology extends beyond mattresses into pillows, bedding, and cushions designed to make everyday life feel a little lighter and a lot more comfortable. Because when pain eases and sleep improves, everything else gets better too — your energy, your outlook, and your ability to show up for the moments that matter.
Less pain. Better sleep.
Learn more at www.purple.com
2
Forward Looking Statements
Certain statements made in this release that are not historical facts are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Statements based on historical data are not intended and should not be understood to indicate the Company’s expectations regarding future events. Forward-looking statements provide current expectations or forecasts of future events or determinations. These statements include, but are not limited to, statements regarding our innovation pipeline, our ability to improve profitability, manage costs, generate cash, and optimize our business, the expansion of and benefits to us from our commercial relationships, our ability to drive profitable growth and create shareholder value, and our outlook for revenue and adjusted EBITDA for the full year 2026, our ability to manage upcoming debt maturities, the timing, scope, and anticipated benefits of new product launches, and potential strategic transactions. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Factors that could influence the realization of forward-looking statements include, among others: changes in economic, financial and end-market conditions in the markets in which we operate; fluctuations in raw material prices and cost of labor; the financial condition of our customers and suppliers; competitive pressures, including the need for technology improvement, successful new product development and introduction; changes in consumer demand, including pullbacks in consumer spending; disruptions to our manufacturing processes; and the risk factors outlined in the “Risk Factors” section of our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 31, 2026, and in our other filings made with the SEC. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
Non-GAAP Financial Measures
EBITDA, adjusted EBITDA, adjusted net loss, and adjusted net loss per diluted share are non-GAAP financial measures that remove the impact of certain non-cash and non-recurring costs. Management believes that the use of such non-GAAP financial measures provides investors with additional useful information with respect to the impact of various adjustments, which we view as a better measure of our operating performance. Refer to the attached table for the reconciliation of such non-GAAP financial measures to the most comparable GAAP financial measure.
With respect to the Company’s adjusted EBITDA outlook for the full year 2026, a quantitative reconciliation to the corresponding GAAP information cannot be provided without unreasonable effort because of the inherent difficulty of accurately forecasting the occurrence and financial impact of the various adjusting items necessary for such reconciliation that have not yet occurred, are out of our control, or cannot be reasonably predicted, including but not limited to warrant liabilities and stock-based compensation. For the same reasons, the Company is unable to assess the probable significance of the unavailable information, which could have a material impact on its future GAAP financial results.
Investor Contact:
Stacy Turnof, Edelman Smithfield
stacy.turnof@edelmansmithfield.com
917-362-2581
3
PURPLE INNOVATION, INC.
Condensed Consolidated Balance Sheets
(unaudited – in thousands, except for par value)
| September 30, 2026 | December 31, 2025 | |||||||
| Assets | ||||||||
| Current assets: | ||||||||
| Cash and cash equivalents | $ | 28,344 | $ | 24,345 | ||||
| Accounts receivable, net | 11,550 | 41,272 | ||||||
| Inventories | 53,497 | 59,725 | ||||||
| Prepaid expenses | 4,715 | 5,487 | ||||||
| Other current assets | 4,901 | 5,891 | ||||||
| Total current assets | 103,007 | 136,720 | ||||||
| Property and equipment, net | 71,599 | 77,961 | ||||||
| Operating lease right-of-use assets | 63,651 | 67,271 | ||||||
| Intangible assets, net | 5,594 | 6,346 | ||||||
| Other long-term assets | 4,426 | 7,961 | ||||||
| Total assets | $ | 248,277 | $ | 296,259 | ||||
| Liabilities and Stockholders’ Deficit | ||||||||
| Current liabilities: | ||||||||
| Accounts payable | $ | 39,720 | $ | 40,312 | ||||
| Accrued compensation | 3,491 | 7,673 | ||||||
| Customer prepayments | 3,561 | 5,276 | ||||||
| Accrued rebates and allowances | 6,145 | 13,416 | ||||||
| Accrued warranty liabilities – current portion | 7,957 | 7,141 | ||||||
| Operating lease obligations – current portion | 16,075 | 17,366 | ||||||
| Related party debt – current portion | 135,083 | — | ||||||
| Other current liabilities | 8,530 | 10,339 | ||||||
| Total current liabilities | 220,562 | 101,523 | ||||||
| Related party debt, net of current portion | — | 111,305 | ||||||
| Accrued warranty liabilities, net of current portion | 18,556 | 19,570 | ||||||
| Operating lease obligations, net of current portion | 71,304 | 75,616 | ||||||
| Warrant liabilities | 1,400 | 16,150 | ||||||
| Other long-term liabilities | 1,626 | 1,764 | ||||||
| Total liabilities | 313,448 | 325,928 | ||||||
| Commitments and contingencies | ||||||||
| Stockholders’ equity (deficit): | ||||||||
| Class A common stock; $0.0001 par value, 210,000 shares authorized; 4,357 issued and outstanding at September 30, 2026 and 4,330 issued and outstanding at December 31, 2025 | — | — | ||||||
| Class B common stock; $0.0001 par value, 90,000 shares authorized; 3 issued and outstanding at September 30, 2026 and 7 issued and outstanding at December 31, 2025 | — | — | ||||||
| Additional paid-in capital | 595,301 | 595,593 | ||||||
| Accumulated deficit | (660,449 | ) | (625,280 | ) | ||||
| Total stockholders’ deficit attributable to Purple Innovation, Inc. | (65,148 | ) | (29,687 | ) | ||||
| Noncontrolling interest | (23 | ) | 18 | |||||
| Total stockholders’ deficit | (65,171 | ) | (29,669 | ) | ||||
| Total liabilities and stockholders’ deficit | $ | 248,277 | $ | 296,259 | ||||
4
PURPLE INNOVATION, INC.
Condensed Consolidated Statements of Operations
(unaudited – in thousands, except per share amounts)
| Three Months Ended September 30, | Nine Months Ended September 30, | |||||||||||||||
| 2026 | 2025 | 2026 | 2025 | |||||||||||||
| Revenues, net | $ | 96,506 | $ | 118,766 | $ | 290,506 | $ | 328,037 | ||||||||
| Cost of revenues: | ||||||||||||||||
| Cost of revenues | 54,582 | 62,273 | 163,948 | 182,374 | ||||||||||||
| Cost of revenues - restructuring related charges | — | — | — | 995 | ||||||||||||
| Total cost of revenues | 54,582 | 62,273 | 163,948 | 183,369 | ||||||||||||
| Gross profit | 41,924 | 56,493 | 126,558 | 144,668 | ||||||||||||
| Operating expenses: | ||||||||||||||||
| Marketing and sales | 36,273 | 45,762 | 106,589 | 122,450 | ||||||||||||
| General and administrative | 11,963 | 15,200 | 42,441 | 44,678 | ||||||||||||
| Research and development | 2,358 | 2,367 | 7,291 | 6,997 | ||||||||||||
| Restructuring, impairment and other related charges | 1,101 | 5,290 | 1,101 | 11,387 | ||||||||||||
| Total operating expenses | 51,695 | 68,619 | 157,422 | 185,512 | ||||||||||||
| Operating loss | (9,771 | ) | (12,126 | ) | (30,864 | ) | (40,844 | ) | ||||||||
| Other income (expense): | ||||||||||||||||
| Interest expense | (8,090 | ) | (8,203 | ) | (24,121 | ) | (20,424 | ) | ||||||||
| Other income, net | 2,202 | 1,742 | 5,148 | 1,812 | ||||||||||||
| Change in fair value – warrant liabilities | 14,315 | 6,892 | 14,750 | 11,319 | ||||||||||||
| Total other income (expense), net | 8,427 | 431 | (4,223 | ) | (7,293 | ) | ||||||||||
| Net loss before income taxes | (1,344 | ) | (11,695 | ) | (35,087 | ) | (48,137 | ) | ||||||||
| Income tax expense | (76 | ) | (53 | ) | (155 | ) | (148 | ) | ||||||||
| Net loss | (1,420 | ) | (11,748 | ) | (35,242 | ) | (48,285 | ) | ||||||||
| Net loss attributable to noncontrolling interest | (22 | ) | (28 | ) | (73 | ) | (83 | ) | ||||||||
| Net loss attributable to Purple Innovation, Inc. | $ | (1,398 | ) | $ | (11,720 | ) | $ | (35,169 | ) | $ | (48,202 | ) | ||||
| Net loss per share: | ||||||||||||||||
| Basic | $ | (0.32 | ) | $ | (2.71 | ) | $ | (8.09 | ) | $ | (11.16 | ) | ||||
| Diluted | $ | (0.33 | ) | $ | (2.71 | ) | $ | (8.09 | ) | $ | (11.16 | ) | ||||
| Weighted average common shares outstanding: | ||||||||||||||||
| Basic | 4,353 | 4,330 | 4,347 | 4,321 | ||||||||||||
| Diluted | 4,360 | 4,337 | 4,354 | 4,328 | ||||||||||||
5
PURPLE INNOVATION, INC.
Condensed Consolidated Statements of Cash Flows
(unaudited – in thousands)
| Nine Months Ended September 30, | ||||||||
| 2026 | 2025 | |||||||
| Cash flows from operating activities: | ||||||||
| Net loss | $ | (35,242 | ) | $ | (48,285 | ) | ||
| Adjustments to reconcile net loss to net cash used in operating activities: | ||||||||
| Depreciation and amortization | 13,352 | 19,659 | ||||||
| Non-cash interest | 9,892 | 9,537 | ||||||
| Paid-in-kind interest | 14,232 | 11,266 | ||||||
| Non-cash restructuring, impairment and other related charges | 1,101 | 3,775 | ||||||
| Loss on disposal of property and equipment | 154 | 318 | ||||||
| Change in fair value – warrant liabilities | (14,750 | ) | (11,319 | ) | ||||
| Stock-based compensation | (172 | ) | 1,265 | |||||
| Changes in operating assets and liabilities: | ||||||||
| Accounts receivable | 29,722 | 7,847 | ||||||
| Inventories | 6,228 | (8,907 | ) | |||||
| Prepaid expenses and other assets | 4,949 | 755 | ||||||
| Operating leases, net | (2,865 | ) | (2,080 | ) | ||||
| Accounts payable | (514 | ) | (4,464 | ) | ||||
| Accrued compensation | (4,182 | ) | (1,650 | ) | ||||
| Customer prepayments | (1,715 | ) | (1,202 | ) | ||||
| Accrued rebates and allowances | (7,271 | ) | 307 | |||||
| Accrued warranty liabilities | (198 | ) | (407 | ) | ||||
| Other accrued liabilities | (2,083 | ) | (4,445 | ) | ||||
| Net cash provided by (used in) operating activities | 10,638 | (28,030 | ) | |||||
| Cash flows from investing activities: | ||||||||
| Sale of property and equipment | — | 464 | ||||||
| Purchase of property and equipment | (5,217 | ) | (6,076 | ) | ||||
| Investment in intangible assets | (1,076 | ) | (454 | ) | ||||
| Net cash used in investing activities | (6,293 | ) | (6,066 | ) | ||||
| Cash flows from financing activities: | ||||||||
| Proceeds from related party loan | — | 39,000 | ||||||
| Payments for debt issuance costs | (346 | ) | (1,557 | ) | ||||
| Net cash (used in) provided by financing activities | (346 | ) | 37,443 | |||||
| Net increase in cash and cash equivalents | 3,999 | 3,347 | ||||||
| Cash and cash equivalents, beginning of the period | 24,345 | 29,011 | ||||||
| Cash and cash equivalents, end of the period | $ | 28,344 | $ | 32,358 | ||||
6
PURPLE INNOVATION, INC.
RECONCILIATION OF GAAP TO NON-GAAP MEASURES
(In thousands)
Management believes that the use of the following non-GAAP financial measures provides investors with additional useful information with respect to the impact of various adjustments, which we view as a better measure of our operating performance. These non-GAAP financial measures are EBITDA, adjusted EBITDA, adjusted net loss and adjusted net loss per diluted share. Other companies may calculate these non-GAAP measures differently than we do. These non-GAAP measures have limitations as analytical tools, and you should not consider them in isolation or as a substitute for our financial results prepared in accordance with GAAP.
Reconciliation of GAAP Net Income (Loss) to Non-GAAP EBITDA and Adjusted EBITDA
A reconciliation of GAAP net income (loss) to the non-GAAP measures of EBITDA and adjusted EBITDA is provided below. EBITDA represents net loss before interest expense, income tax expense, other income, net, and depreciation and amortization. Adjusted EBITDA represents EBITDA excluding costs incurred due to changes in the fair value of the warrant liability, stock-based compensation expense, restructuring related charges, non-recurring legal fees, strategic alternative costs, severance cost, impairment, SGI warrant amortization, showroom opening and closing costs and non-operating facility expense. We believe EBITDA and Adjusted EBITDA provide additional useful information with respect to the impact of various adjustments and provide meaningful measures of our operating performance.
Three Months Ended September 30, | Nine Months Ended September 30, | |||||||||||||||
| 2026 | 2025 | 2026 | 2025 | |||||||||||||
| GAAP net loss | $ | (1,420 | ) | $ | (11,748 | ) | $ | (35,242 | ) | $ | (48,285 | ) | ||||
| Interest expense | 8,090 | 8,203 | 24,121 | 20,424 | ||||||||||||
| Income tax expense | 76 | 53 | 155 | 148 | ||||||||||||
| Other income, net | (987 | ) | (1,742 | ) | (1,502 | ) | (1,812 | ) | ||||||||
| Depreciation and amortization | 4,464 | 9,777 | 13,352 | 19,658 | ||||||||||||
| EBITDA | 10,223 | 4,543 | 884 | (9,867 | ) | |||||||||||
| Adjustments: | ||||||||||||||||
| Change in fair value - warrant liability | (14,315 | ) | (6,892 | ) | (14,750 | ) | (11,320 | ) | ||||||||
| Stock-based compensation expense | 49 | 420 | (172 | ) | 1.265 | |||||||||||
| Restructuring related charges | — | 65 | — | 6,850 | ||||||||||||
| Non-recurring legal fees | 42 | 310 | 231 | 1,450 | ||||||||||||
| Strategic alternative costs | 526 | 698 | 5,556 | 1,958 | ||||||||||||
| Severance costs | — | 82 | 2,058 | 1,652 | ||||||||||||
| Impairment | 1,101 | — | 1,101 | — | ||||||||||||
| SGI warrant amortization | 1,838 | — | 1,838 | — | ||||||||||||
| Showroom opening and closing costs | — | — | — | 147 | ||||||||||||
| Non-operating facility expense | — | 964 | — | 964 | ||||||||||||
| Adjusted EBITDA | $ | (536 | ) | $ | 190 | $ | (3,254 | ) | $ | (6,901 | ) | |||||
7
Reconciliation of GAAP Net Loss to non-GAAP Adjusted Net Loss and Adjusted Net Loss per Diluted Share
Our presentation of adjusted net loss assumes that all net loss is attributable to Purple Innovation, Inc. (i.e. there is no allocation of net loss to noncontrolling interests), which assumes the full exchange at the beginning of the period of all outstanding Paired Securities for shares of Class A common stock of Purple Innovation, Inc., adjusted for certain nonrecurring items that we do not believe directly reflect our core operations. Adjusted net loss per share, diluted, is calculated by dividing adjusted net loss by the total shares of Class A common stock outstanding plus any dilutive warrants, options and restricted stock as calculated in accordance with GAAP and assuming the full exchange of all outstanding Paired Securities as of the beginning of each period presented. Adjusted net loss and adjusted net loss per diluted share, are supplemental measures of operating performance that do not represent, and should not be considered, alternatives to net loss and earnings per share, as calculated in accordance with GAAP. We believe adjusted net loss and adjusted net loss per diluted share, supplement GAAP measures and enable us to more effectively evaluate our performance period-over-period. A reconciliation of net loss, the most directly comparable GAAP measure, to adjusted net loss and the computation of adjusted net loss per diluted share, are set forth below:
| (in thousands, except per share amounts) | Three Months Ended September 30, | Nine Months Ended September 30, | ||||||||||||||
| 2026 | 2025 | 2026 | 2025 | |||||||||||||
| Net loss | $ | (1,420 | ) | $ | (11,748 | ) | $ | (35,242 | ) | $ | (48,285 | ) | ||||
| Income tax expense, as reported | 76 | 53 | 155 | 148 | ||||||||||||
| Revenue reduction due to SGI contract | 941 | 941 | 2,822 | 1,568 | ||||||||||||
| Change in fair value – warrant liabilities | (14,315 | ) | (6,892 | ) | (14,750 | ) | (11,319 | ) | ||||||||
| Restructuring related charges | — | 5,290 | — | 12,382 | ||||||||||||
| Strategic alternative costs | 526 | 698 | 5,556 | 1,958 | ||||||||||||
| Adjusted net loss before income taxes | (14,192 | ) | (11,658 | ) | (41,459 | ) | (43,548 | ) | ||||||||
| Adjusted income tax benefit(1) | 3,676 | 3,026 | 10,738 | 11,279 | ||||||||||||
| Adjusted net loss | $ | (10,516 | ) | $ | (8,632 | ) | $ | (30,721 | ) | $ | (32,269 | ) | ||||
| Adjusted net loss per share, diluted | $ | (2.41 | ) | $ | (1.99 | ) | $ | (7.06 | ) | $ | (7.46 | ) | ||||
| Adjusted weighted-average shares outstanding, diluted(2) | 4,360 | 4,337 | 4,354 | 4,328 | ||||||||||||
| (1) | Represents the estimated effective tax rate of 25.9% for the three and nine months ended September 30, 2026 and 2025, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company’s blended state tax rates. |
| (2) | Assumes options and restricted stock units calculated in accordance with GAAP and the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period. |
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A reconciliation of net loss per share, diluted, to adjusted net loss per share, diluted is set forth below for the three months ended September 30, 2026 and 2025:
| For the Three Months Ended | ||||||||||||||||||||||||
| (in thousands, except per share amounts) | September 30, 2026 | September 30, 2025 | ||||||||||||||||||||||
| Net Loss | Weighted Average Shares, Diluted | Net Loss per Share, Diluted | Net Loss | Weighted Average Shares, Diluted | Net Loss per Share, Diluted | |||||||||||||||||||
| Net loss attributable to Purple Innovation Inc.(1) | $ | (1,398 | ) | 4,360 | $ | (0.33 | ) | $ | (11,720 | ) | 4,337 | $ | (2.71 | ) | ||||||||||
| Assumed exchange of shares(2) | (22 | ) | — | (28 | ) | |||||||||||||||||||
| Net loss | (1,420 | ) | (11,748 | ) | ||||||||||||||||||||
| Adjustments to arrive at adjusted loss before taxes(3) | (12,772 | ) | 90 | |||||||||||||||||||||
| Adjusted loss before taxes | (14,192 | ) | (11,658 | ) | ||||||||||||||||||||
| Adjusted income tax benefit(4) | 3,676 | 3,026 | ||||||||||||||||||||||
| Adjusted net loss | $ | (10,516 | ) | 4,360 | $ | (2.41 | ) | $ | (8,632 | ) | 4,337 | $ | (1.99 | ) | ||||||||||
| (1) | Represents net loss attributable to Purple Innovation, Inc. and the associated weighted average diluted shares, of Class A common stock outstanding. For the three months ended September 30, 2026 and 2025, the Paired Securities are included in the beginning weighted average shares, diluted. |
| (2) | Assumes the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period. Also assumes the addition of net income attributable to noncontrolling interests corresponding with the assumed exchange of the Paired Securities for shares of Class A common stock. |
| (3) | Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes. |
| (4) | Represents the estimated effective tax rate of 25.9% for the three months ended, September 30, 2026 and 2025, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company’s blended state tax rates assuming no valuation allowance. |
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A reconciliation of net loss per share, diluted, to adjusted net loss per share, diluted is set forth below for the nine months ended September 30, 2026 and 2025:
| For the Nine Months Ended | ||||||||||||||||||||||||
| September 30, 2026 | September 30, 2025 | |||||||||||||||||||||||
| Net Loss | Weighted Average Shares, Diluted | Net Loss per Share, Diluted | Net Loss | Weighted Average Shares, Diluted | Net Loss per Share, Diluted | |||||||||||||||||||
| Net loss attributable to Purple Innovation Inc.(1) | $ | (35,169 | ) | 4,354 | $ | (8.09 | ) | $ | (48,202 | ) | 4,328 | $ | (11.16 | ) | ||||||||||
| Assumed exchange of shares(2) | (73 | ) | — | (83 | ) | — | ||||||||||||||||||
| Net loss | (35,242 | ) | (48,285 | ) | ||||||||||||||||||||
| Adjustments to arrive at adjusted loss before taxes(3) | 6,556 | 4,737 | ||||||||||||||||||||||
| Adjusted loss before taxes | (28,686 | ) | (43,548 | ) | ||||||||||||||||||||
| Adjusted income tax benefit(4) | 7,430 | 11,279 | ||||||||||||||||||||||
| Adjusted net loss | $ | (21,256 | ) | 4,354 | $ | (4.88 | ) | $ | (32,269 | ) | 4,328 | $ | (7.46 | ) | ||||||||||
| (1) | Represents net loss attributable to Purple Innovation, Inc. and the associated weighted average diluted shares, of Class A common stock outstanding. For the nine months ended September 30, 2026 and 2025, the Paired Securities are included in the beginning weighted average shares, diluted. |
| (2) | Assumes the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period if not already included in weighted average diluted shares in footnote (1) above. Also assumes the addition of net income attributable to noncontrolling interests corresponding with the assumed exchange of the Paired Securities for shares of Class A common stock. |
| (3) | Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes. |
| (4) | Represents the estimated effective tax rate of 25.9% for the nine months ended September 30, 2026 and 2025, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company’s blended state tax rates assuming no valuation allowance. |
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