Purple CFO exercises 24,116 RSUs, holds 95,432 shares

Purple Innovation, Inc. Chief Financial Officer Todd E. Vogensen exercised restricted stock units into Class A Common Stock and had shares withheld for taxes.

Rhea-AI Filing Summary

Purple Innovation, Inc. Chief Financial Officer Todd E. Vogensen exercised restricted stock units into Class A Common Stock and had shares withheld for taxes. On March 31, 2026, 24,116 Restricted Stock Units converted one-for-one into 24,116 shares of Class A Common Stock.

Following a tax-withholding disposition of 7,079 shares at $0.6612 per share, Vogensen held 95,432 shares of Class A Common Stock directly. The Restricted Stock Units vest in three annual installments through March 31, 2027, with fractional units rounded down to whole shares.

Insider Trade Summary

24,116 shares exercised/converted

Exercise 3 txns

Insider Vogensen Todd E.

Role Chief Financial Officer

Type	Security	Shares	Price	Value
Exercise	Restricted Stock Units	24,116	$0.00	$0.00
Exercise	Class A Common Stock	24,116	$0.00	$0.00
Exercise Price or Tax Liability	Class A Common Stock	7,079	$0.6612	$5K

Holdings After Transaction: Restricted Stock Units — 24,115 contracts (Direct); Class A Common Stock — 95,432 shares (Direct)

Footnotes (2)

1. F1. Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
2. F2. Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Key Figures

RSUs exercised: 24,116 units/shares Shares withheld for taxes: 7,079 shares at $0.6612 Shares held after transactions: 95,432 shares +2 more

5 metrics

RSUs exercised 24,116 units/shares Restricted Stock Units converted into Class A Common Stock on March 31, 2026

Shares withheld for taxes 7,079 shares at $0.6612 Tax-withholding disposition on March 31, 2026

Shares held after transactions 95,432 shares Class A Common Stock directly owned after March 31, 2026 activity

RSU vesting start March 31, 2025 First one-third of Restricted Stock Units vest

RSU vesting end March 31, 2027 Final balance of Restricted Stock Units vests

Key Terms

Restricted Stock Units, Class A Common Stock, tax-withholding disposition, Exercise or conversion of derivative security, +1 more

5 terms

Restricted Stock Units financial

"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Class A Common Stock financial

"convert into Class A Common Stock on a one-for-one basis."

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

tax-withholding disposition financial

"Payment of exercise price or tax liability by delivering securities"

A tax-withholding disposition is an event or transaction—such as selling or transferring securities, exercising options, or receiving compensation—that triggers a requirement to hold back part of the payment and remit it to tax authorities. It matters to investors because it reduces the cash they receive immediately and can change the timing and amount of taxable income, like a cashier taking a portion of your sale proceeds to pay taxes before you get the rest.

Exercise or conversion of derivative security financial

"transaction_code_description: Exercise or conversion of derivative security"

contingent right financial

"Each Restricted Stock Unit represents a contingent right to receive one share"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did PRPL’s CFO Todd Vogensen report in this Form 4?

Todd Vogensen reported exercising 24,116 Restricted Stock Units into Class A Common Stock and a related tax-withholding share disposition. These transactions are part of his equity compensation and changed his direct ownership to 95,432 shares after the March 31, 2026 activity.

How many RSUs did the PRPL CFO convert into common stock?

He converted 24,116 Restricted Stock Units into 24,116 shares of Purple Innovation Class A Common Stock. Each unit converts on a one-for-one basis, reflecting previously granted equity compensation vesting into actual shares on March 31, 2026.

How many PRPL shares were withheld for taxes in this transaction?

A total of 7,079 shares of Purple Innovation Class A Common Stock were withheld to cover tax obligations at a price of $0.6612 per share. This F-code transaction is a tax-withholding disposition, not an open-market stock sale.

How many PRPL shares does the CFO hold after these transactions?

After the March 31, 2026 exercise and tax withholding, Todd Vogensen directly holds 95,432 shares of Purple Innovation Class A Common Stock. This figure reflects his post-transaction position reported in the Form 4 for this set of compensation-related events.

What is the vesting schedule for the PRPL CFO’s Restricted Stock Units?

The Restricted Stock Units vest over three years: one-third on March 31, 2025, half of the remaining units on March 31, 2026, and the balance on March 31, 2027. Fractional RSU amounts are rounded down to the nearest whole unit at vesting.

Do the PRPL Restricted Stock Units convert one-for-one into common shares?

Yes. Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation Class A Common Stock. Upon vesting and conversion, RSUs are settled in shares on a one-for-one basis as reported in the Form 4 footnotes.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/02/2026 - 04:00 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Vogensen Todd E.

(Last) (First) (Middle)

C/O PURPLE INNOVATION, INC.

4100 N. CHAPEL RIDGE RD., SUITE 200

(Street)

LEHI UTAH 84043

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Purple Innovation, Inc. [ PRPL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	03/31/2026		M		24,116	A	(1)	102,511	D
Class A Common Stock	03/31/2026		F		7,079	D	$0.6612	95,432	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(1)	03/31/2026		M			24,116	(2)	(2)	Class A Common Stock	24,116	$0	24,115	D

Explanation of Responses:

1. Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

2. Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

	/s/ Todd Vogensen	04/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)