Purple Innovation (NASDAQ: PRPL) COO Eric Haynor to resign June 5

Rhea-AI Filing Summary

Purple Innovation, Inc. reported that its Chief Operating Officer, Eric Haynor, has resigned from his role effective June 5, 2026. The company states that his resignation is not due to any disagreement regarding operations, policies, or practices. A replacement COO has not yet been appointed.

Insights

Corporate governance analyst

Purple Innovation reports a COO resignation without stated disputes.

Purple Innovation disclosed that Chief Operating Officer Eric Haynor will leave his role effective June 5, 2026. The company explicitly notes the move is not the result of any disagreement over operations, policies, or practices.

Leadership transitions at the COO level can influence execution of strategy and day-to-day operations, but the filing provides no additional context on succession beyond stating that a replacement has not been appointed. Subsequent company communications may clarify interim responsibilities and long-term leadership plans.

8-K Event Classification

Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers

1 item

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance

Key personnel changes including departures, elections, or appointments of directors and executive officers.

Key Figures

COO resignation effective date: June 5, 2026 Report date: June 1, 2026

2 metrics

COO resignation effective date June 5, 2026 Effective date of Eric Haynor’s resignation as Chief Operating Officer

Report date June 1, 2026 Date referenced at the beginning of the current report

Key Terms

Chief Operating Officer, Item 5.02, Emerging growth company, Section 12(b) of the Act

4 terms

Chief Operating Officer financial

"Eric Haynor, who currently serves as the Company’s Chief Operating Officer, provided notice"

A chief operating officer (COO) is a senior executive responsible for overseeing the day-to-day activities of a company, ensuring that all parts of the organization work smoothly and efficiently. They often act like a company's operational quarterback, translating strategic plans into practical actions. For investors, the COO's effectiveness can influence a company's performance and stability, making them an important figure in assessing the company's management strength.

Item 5.02 regulatory

"ITEM 5.02 Departure of Directors or Certain Officers; Election of Directors"

Emerging growth company regulatory

"Emerging growth company"

An emerging growth company is a recently public or smaller public firm that qualifies for temporary, lighter regulatory and disclosure rules to reduce the cost and effort of being public. For investors, it means the company may provide less historical financial detail and face fewer reporting requirements than larger firms, so it can grow more quickly but also carries higher uncertainty—like buying a promising early-stage product with fewer user reviews.

Section 12(b) of the Act regulatory

"Securities registered pursuant to Section 12(b) of the Act"

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): June 1, 2026

Purple Innovation, Inc.

(Exact Name of Registrant as Specified in its Charter)

Delaware		001-37523		47-4078206
(State of Incorporation)		(Commission File Number)		(IRS Employer Identification No.)

4100 North Chapel Ridge Rd., Suite 200
Lehi, Utah		84048
(Address of Principal Executive Offices)		(Zip Code)

Registrant’s telephone number, including area code: (801) 756-2600

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐	Written communication pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐	Pre-commencements communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol(s)		Name of each exchange on which registered
Class A Common Stock, par value $0.0001 per share		PRPL		The NASDAQ Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

ITEM 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

Resignation of Chief Operating Officer

Eric Haynor, who currently serves as the Company’s Chief Operating Officer, provided notice to the Company of his resignation as Chief Operating Officer effective June 5, 2026. Mr. Haynor’s resignation is not the result of any disagreement with the Company on any matter relating to the Company’s operations, policies, or practices. A replacement has not been appointed.

1

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Dated: June 5, 2026	PURPLE INNOVATION, INC.
	By:	/s/ Robert T. DeMartini
		Robert T. DeMartini
		Chief Executive Officer

2

FAQ

What leadership change did Purple Innovation (PRPL) disclose in this 8-K?

Purple Innovation disclosed that Chief Operating Officer Eric Haynor resigned effective June 5, 2026. The company says the resignation is not due to any disagreement over operations, policies, or practices, indicating an orderly executive transition based on the information provided.

When is Purple Innovation COO Eric Haynor’s resignation effective?

Eric Haynor’s resignation as Chief Operating Officer is effective June 5, 2026. This date marks the point at which he will no longer serve in the COO role, and the company has not yet identified or appointed a successor in this filing.

Did Purple Innovation report any disagreement related to the COO’s resignation?

Purple Innovation states that Eric Haynor’s resignation is not the result of any disagreement regarding its operations, policies, or practices. This language is intended to reassure stakeholders that the departure is not tied to reported internal disputes or governance conflicts.

Has Purple Innovation (PRPL) named a replacement for the departing COO?

Purple Innovation has not appointed a replacement Chief Operating Officer in this disclosure. The filing only notes that Eric Haynor will step down effective June 5, 2026, leaving the COO position without a named successor at the time of this report.

What SEC item does Purple Innovation use to report the COO resignation?

Purple Innovation reports the COO’s resignation under Item 5.02, which covers departures or appointments of directors and certain officers. This item is used to inform investors about material changes in key leadership or compensatory arrangements at the company.

Filing Exhibits & Attachments

3 documents

Other Documents

• EX-101 XBRL SCHEMA FILE 3.0 KB
• EX-101 XBRL LABEL FILE 33.4 KB
• EX-101 XBRL PRESENTATION FILE 21.9 KB