Purple Innovation (PRPL) CFO makes 60,000-share open-market stock purchase

Rhea-AI Filing Summary

Purple Innovation, Inc. Chief Financial Officer Lucian Robert Gerard reported an open-market purchase of 60,000 shares of Class A Common Stock. The transactions occurred on May 4, 2026 at a weighted average price of $0.4906 per share, with individual trade prices ranging from $0.4839 to $0.4998. Following these purchases, Gerard directly holds 60,000 shares of Purple Innovation common stock.

Insider Trade Summary

Net Buyer: 60,000 shares ($29,436)

Net Buy 1 txn

Insider Lucian Robert Gerard

Role Chief Financial Officer

Bought 60,000 shs ($29K)

Type	Security	Shares	Price	Value
Purchase	Class A Common Stock	60,000	$0.4906	$29K

Holdings After Transaction: Class A Common Stock — 60,000 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares purchased: 60,000 shares Weighted average price: $0.4906 per share Price range: $0.4839–$0.4998 per share +2 more

5 metrics

Shares purchased 60,000 shares Open-market buy on May 4, 2026

Weighted average price $0.4906 per share Average purchase price for 60,000 shares

Price range $0.4839–$0.4998 per share Range of individual trade prices on May 4, 2026

Shares owned after transaction 60,000 shares Direct Class A Common Stock holdings of CFO post-trade

Net share direction 60,000-share net buy NetBuySellShares from transaction summary

Key Terms

open-market purchase, weighted average price, Class A Common Stock, non-derivative

4 terms

open-market purchase financial

"transaction_action: "open-market purchase" for 60,000 shares of Class A Common Stock"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Class A Common Stock financial

"security_title: "Class A Common Stock" for the reported non-derivative transaction"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

non-derivative financial

"transaction_type: "non-derivative" indicating direct stock rather than options or other derivatives"

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Lucian Robert Gerard

(Last) (First) (Middle)

C/O PURPLE INNOVATION, INC

4100 N. CHAPEL RIDGE RD., SUITE 200

(Street)

LEHI UTAH 84043

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Purple Innovation, Inc. [ PRPL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/04/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	05/04/2026		P		60,000	A	$0.4906(1)	60,000	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $0.4839 to $0.4998, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

	/s/ Robert Gerard Lucian	05/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Purple Innovation (PRPL) report in this Form 4?

Purple Innovation (PRPL) reported that its Chief Financial Officer, Lucian Robert Gerard, bought 60,000 shares of Class A Common Stock. The shares were acquired in open-market transactions on May 4, 2026 at a weighted average price of $0.4906 per share.

Who is the insider buying shares of Purple Innovation (PRPL)?

The insider buyer is Lucian Robert Gerard, Chief Financial Officer of Purple Innovation, Inc. He executed open-market purchases totaling 60,000 shares of Class A Common Stock, and after these trades he directly holds 60,000 shares in the company.

At what price did Purple Innovation (PRPL)'s CFO purchase shares?

Purple Innovation (PRPL)'s CFO bought 60,000 shares at a weighted average price of $0.4906 per share. According to the disclosure, individual trades were executed at prices ranging from $0.4839 to $0.4998 during the May 4, 2026 transactions.

How many Purple Innovation (PRPL) shares does the CFO hold after this transaction?

After the reported trades, Purple Innovation (PRPL) CFO Lucian Robert Gerard directly owns 60,000 shares of Class A Common Stock. The Form 4 indicates that these shares reflect his direct ownership position immediately following the May 4, 2026 open-market purchases.

What type of security did the Purple Innovation (PRPL) insider purchase?

The insider purchased Purple Innovation (PRPL) Class A Common Stock. All 60,000 shares acquired by Chief Financial Officer Lucian Robert Gerard in the May 4, 2026 transactions are classified as non-derivative Class A Common Stock, bought in the open market.

How were the purchase prices for Purple Innovation (PRPL) shares reported?

The purchase prices were reported as a weighted average of $0.4906 per share. A footnote explains the 60,000 shares were bought in multiple transactions, with individual trade prices ranging from $0.4839 to $0.4998, and full trade details are available on request.