Purple Innovation CFO buys 60,000 shares
Purple Innovation, Inc. Chief Financial Officer Lucian Robert Gerard reported an open-market purchase of 60,000 shares of Class A Common Stock.
Sentiment and the balance of points
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Form Type
4
Rhea-AI Filing Summary
Purple Innovation, Inc. Chief Financial Officer Lucian Robert Gerard reported an open-market purchase of 60,000 shares of Class A Common Stock. The transactions occurred on May 4, 2026 at a weighted average price of $0.4906 per share, with individual trade prices ranging from $0.4839 to $0.4998. Following these purchases, Gerard directly holds 60,000 shares of Purple Innovation common stock.
Insider Trade Summary
Net Buyer: 60,000 shares
Net Buy
1 txn
Insider
Lucian Robert Gerard
Role
Chief Financial Officer
Bought
60,000 shs ($29K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Purchase | Class A Common Stock | 60,000 | $0.4906 | $29K |
Holdings After Transaction:
Class A Common Stock — 60,000 shares (Direct)
Footnotes (1)
- F1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $0.4839 to $0.4998, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).
Key Figures
Shares purchased: 60,000 shares
Weighted average price: $0.4906 per share
Price range: $0.4839–$0.4998 per share
+2 more
5 metrics
Shares purchased
60,000 shares
Open-market buy on May 4, 2026
Weighted average price
$0.4906 per share
Average purchase price for 60,000 shares
Price range
$0.4839–$0.4998 per share
Range of individual trade prices on May 4, 2026
Shares owned after transaction
60,000 shares
Direct Class A Common Stock holdings of CFO post-trade
Net share direction
60,000-share net buy
NetBuySellShares from transaction summary
Key Terms
open-market purchase, weighted average price, Class A Common Stock, non-derivative
4 terms
open-market purchase financial
"transaction_action: "open-market purchase" for 60,000 shares of Class A Common Stock"
An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class A Common Stock financial
"security_title: "Class A Common Stock" for the reported non-derivative transaction"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
non-derivative financial
"transaction_type: "non-derivative" indicating direct stock rather than options or other derivatives"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Purple Innovation (PRPL) report in this Form 4?
Purple Innovation (PRPL) reported that its Chief Financial Officer, Lucian Robert Gerard, bought 60,000 shares of Class A Common Stock. The shares were acquired in open-market transactions on May 4, 2026 at a weighted average price of $0.4906 per share.
What type of security did the Purple Innovation (PRPL) insider purchase?
The insider purchased Purple Innovation (PRPL) Class A Common Stock. All 60,000 shares acquired by Chief Financial Officer Lucian Robert Gerard in the May 4, 2026 transactions are classified as non-derivative Class A Common Stock, bought in the open market.
AI-generated analysis. How Rhea-AI works. Not financial advice.
