Purple Innovation officer acquires 6,576 shares
Purple Innovation, Inc. principal accounting officer Ulrich George Turner acquired shares through the conversion of Restricted Stock Units.
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Form Type
4
Rhea-AI Filing Summary
Purple Innovation, Inc. principal accounting officer Ulrich George Turner acquired shares through the conversion of Restricted Stock Units. On March 31, 2026, 6,576 Restricted Stock Units converted on a one-for-one basis into 6,576 shares of Class A Common Stock at an exercise price of $0.00 per share. Following this transaction, Turner directly owned 41,007 shares of Class A Common Stock.
Insider Trade Summary
6,576 shares exercised/converted
Exercise
2 txns
Insider
Ulrich George Turner
Role
Principal Accounting Officer
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Units | 6,576 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 6,576 | $0.00 | $0.00 |
Holdings After Transaction:
Restricted Stock Units — 6,576 contracts (Direct);
Class A Common Stock — 41,007 shares (Direct)
Footnotes (2)
- F1. Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
- F2. Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
Key Figures
RSUs converted: 6,576 units
Shares acquired: 6,576 shares
Post-transaction holdings: 41,007 shares
+3 more
6 metrics
RSUs converted
6,576 units
Restricted Stock Units converting into Class A Common Stock on March 31, 2026
Shares acquired
6,576 shares
Class A Common Stock received from RSU conversion at $0.00 per share
Post-transaction holdings
41,007 shares
Class A Common Stock directly owned after March 31, 2026 transaction
First vesting date
March 31, 2025
One-third of the Restricted Stock Units vest on this date
Second vesting date
March 31, 2026
One-half of remaining Restricted Stock Units vest on this date
Final vesting date
March 31, 2027
Balance of Restricted Stock Units vest on this date
Key Terms
Restricted Stock Units, Class A Common Stock, Vesting Period, derivative exercise/conversion
4 terms
Restricted Stock Units financial
"Restricted Stock Units convert into Class A Common Stock on a one-for-one basis."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Class A Common Stock financial
"Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Vesting Period financial
"The balance on March 31, 2027 (the "Vesting Period")."
A vesting period is the set amount of time someone must wait before they fully own granted shares, stock options, or other equity tied to their work or an agreement; ownership increases gradually or in steps during that time. Investors care because vesting determines when insiders or employees can sell shares, which affects future supply of stock, company incentives and executive retention—think of it like unlocking ownership over installments rather than receiving it all at once.
derivative exercise/conversion financial
"transaction_action": "derivative exercise/conversion""
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Ulrich George Turner report at Purple Innovation (PRPL)?
Ulrich George Turner reported acquiring shares through the conversion of 6,576 Restricted Stock Units into 6,576 shares of Class A Common Stock on March 31, 2026. The transaction was recorded at an exercise price of $0.00 per share and increased his direct holdings.
How do Ulrich George Turner’s Restricted Stock Units in Purple Innovation (PRPL) vest?
Each Restricted Stock Unit represents a contingent right to receive one Class A Common share and vests over three years. One-third vests on March 31, 2025, one-half of the remaining units on March 31, 2026, and the balance on March 31, 2027, with fractional units rounded down.
What does the conversion of Restricted Stock Units mean for Purple Innovation (PRPL) insiders?
The conversion shows an insider receiving Class A Common Stock in exchange for previously granted Restricted Stock Units on a one-for-one basis. It reflects equity-based incentives turning into actual share ownership, without any open-market purchases or sales disclosed in this specific transaction.
AI-generated analysis. How Rhea-AI works. Not financial advice.
