PSQH Chief People Officer reports stock sale for taxes and share buy

Q: What insider transactions did PSQ Holdings (PSQH) report in this Form 4?

The Chief People Officer of PSQ Holdings, Inc. (PSQH) reported a sale of 23,310 shares of Class A common stock on 11/13/2025 and a purchase of 9,400 shares on 11/14/2025.

Q: Why did the PSQH officer sell 23,310 shares of common stock?

The 23,310 shares of PSQ Holdings Class A common stock were sold to cover taxes associated with the settlement of stock units .

Q: What prices were involved in the PSQH insider’s trades?

The 23,310 shares were sold at a weighted average price of $1.55 per share , and the 9,400 shares were purchased at a weighted average price of $1.6066 per share , based on multiple transactions within stated price ranges.

Q: What are the RSUs mentioned in the PSQH Form 4 filing?

Certain securities reported as beneficially owned are restricted stock units (RSUs) , each representing a contingent right to receive one share of Class A common stock under the company’s 2023 Stock Incentive Plan .

Q: What is the significance of Section 16(b) in this PSQH insider filing?

The reporting person has agreed to disgorge to the issuer all statutory “profits” under Section 16(b) of the Securities Exchange Act of 1934 that resulted from the transactions reported.

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

PSQ Holdings, Inc. (PSQH) reported insider equity transactions by its Chief People Officer, filed as a Form 4. On 11/13/2025, the officer sold 23,310 shares of Class A common stock at a weighted average price of $1.55 per share, with the shares sold to cover taxes associated with the settlement of stock units. After this sale, the officer held 239,843 shares, including restricted stock units. On 11/14/2025, the officer purchased 9,400 shares of Class A common stock at a weighted average price of $1.6066 per share, bringing total beneficial ownership to 252,876 shares held directly. The officer has agreed to disgorge to the company all statutory “profits” under Section 16(b) of the Securities Exchange Act of 1934 that resulted from these transactions.

Insider Trade Summary

Net Seller: 13,910 shares ($36,131)

Net Sell 2 txns

Insider Hebert Michael Robert

Role Chief People Officer

Bought 9,400 shs ($15K)

Sold 23,310 shs ($36K)

Type	Security	Shares	Price	Value
Purchase	Class A Common Stock, par value $0.0001 per share	9,400	$1.6066	$15K
Sale	Class A Common Stock, par value $0.0001 per share	23,310	$1.55	$36K

Holdings After Transaction: Class A Common Stock, par value $0.0001 per share — 252,876 shares (Direct)

Footnotes (1)

The shares were sold to cover taxes associated with the settlement of stock units. Reflects the weighted average price of 23,310 shares of common stock of PSQ Holdings, Inc. sold by the reporting person in multiple transactions on November 13, 2025 with sale prices ranging from $1.425 to $1.745 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Certain of the securities reported in Column 5 of Table I are RSUs. Each RSU represents a contingent right to receive one share of Class A Common Stock, subject to the terms and conditions of the RSU award and the Issuer's 2023 Stock Incentive Plan. The Reporting Person has agreed to disgorge to the Issuer all statutory "profits" pursuant to Section 16(b) of the Securities Exchange Act of 1934, as amended, that resulted from the transactions reported herein. Reflects the weighted average price of 9,400 shares of common stock of PSQ Holdings, Inc. purchased by the reporting person in multiple transactions on November 14, 2025 with purchase prices ranging from $1.60 to $1.61 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares purchased at each separate price.

Form 4 Insider Transactions: What Each Field Means →

11/17/2025 - 08:08 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hebert Michael Robert

(Last)

(First)

(Middle)

313 DATURA STREET

SUITE 200

(Street)

WEST PALM BEACH

33401

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
PSQ Holdings, Inc. [ PSQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief People Officer

3. Date of Earliest Transaction (Month/Day/Year)
11/13/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock, par value $0.0001 per share	11/13/2025		S		23,310⁽¹⁾	D	$1.55⁽²⁾	239,843⁽³⁾	D
Class A Common Stock, par value $0.0001 per share	11/14/2025		P		9,400⁽⁴⁾	A	$1.6066⁽⁵⁾	252,876	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The shares were sold to cover taxes associated with the settlement of stock units.

2. Reflects the weighted average price of 23,310 shares of common stock of PSQ Holdings, Inc. sold by the reporting person in multiple transactions on November 13, 2025 with sale prices ranging from $1.425 to $1.745 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

3. Certain of the securities reported in Column 5 of Table I are RSUs. Each RSU represents a contingent right to receive one share of Class A Common Stock, subject to the terms and conditions of the RSU award and the Issuer's 2023 Stock Incentive Plan.

4. The Reporting Person has agreed to disgorge to the Issuer all statutory "profits" pursuant to Section 16(b) of the Securities Exchange Act of 1934, as amended, that resulted from the transactions reported herein.

5. Reflects the weighted average price of 9,400 shares of common stock of PSQ Holdings, Inc. purchased by the reporting person in multiple transactions on November 14, 2025 with purchase prices ranging from $1.60 to $1.61 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares purchased at each separate price.

	/s/ James Giudice, Attorney-in-Fact	11/17/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did PSQ Holdings (PSQH) report in this Form 4?

The Chief People Officer of PSQ Holdings, Inc. (PSQH) reported a sale of 23,310 shares of Class A common stock on 11/13/2025 and a purchase of 9,400 shares on 11/14/2025.

Why did the PSQH officer sell 23,310 shares of common stock?

The 23,310 shares of PSQ Holdings Class A common stock were sold to cover taxes associated with the settlement of stock units.

What prices were involved in the PSQH insider’s trades?

The 23,310 shares were sold at a weighted average price of $1.55 per share, and the 9,400 shares were purchased at a weighted average price of $1.6066 per share, based on multiple transactions within stated price ranges.

How many PSQ Holdings (PSQH) shares does the insider beneficially own after these transactions?

Following the reported transactions, the Chief People Officer beneficially owns 252,876 shares of PSQ Holdings Class A common stock directly, with certain shares represented by RSUs.

What are the RSUs mentioned in the PSQH Form 4 filing?

Certain securities reported as beneficially owned are restricted stock units (RSUs), each representing a contingent right to receive one share of Class A common stock under the company’s 2023 Stock Incentive Plan.

What is the significance of Section 16(b) in this PSQH insider filing?

The reporting person has agreed to disgorge to the issuer all statutory “profits” under Section 16(b) of the Securities Exchange Act of 1934 that resulted from the transactions reported.