PSQ Holdings director buys 236K shares at $3.60

PSQ Holdings, Inc. (PSQH) director Pilot Davis III reported an acquisition of 236,111 shares of Class A common stock on August 13, 2026 at $3.60 per share.

Rhea-AI Filing Summary

PSQ Holdings, Inc. (PSQH) director Pilot Davis III reported an acquisition of 236,111 shares of Class A common stock on August 13, 2026 at $3.60 per share. These shares are held indirectly through Fountain Ripple V, LLC, for which he is the sole manager and disclaims beneficial ownership except for his pecuniary interest. He also reports indirect post-transaction holdings through Fountain Ripple, LLC, Fountain Ripple II, LLC, and Fountain Ripple III, LLC, plus 272,514 directly held shares, a portion of which are restricted stock units under PSQ Holdings’ Amended and Restated 2023 Stock Incentive Plan.

Insider Trade Summary

Grant/Award: 236,111 shares

Grant/Award 5 txns

Insider Pilot Davis III

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Class A Common Stock, par value $0.0001 per share F1	236,111	$3.60	$850K
holding	Class A Common Stock, par value $0.0001 per share F1	--	--	--
holding	Class A Common Stock, par value $0.0001 per share F1	--	--	--
holding	Class A Common Stock, par value $0.0001 per share F1	--	--	--
holding	Class A Common Stock, par value $0.0001 per share F2	--	--	--

Holdings After Transaction: Class A Common Stock, par value $0.0001 per share — 236,111 shares (Indirect, By Fountain Ripple V, LLC); Class A Common Stock, par value $0.0001 per share — 292,153 shares (Indirect, By Fountain Ripple, LLC); Class A Common Stock, par value $0.0001 per share — 1,377,969 shares (Indirect, By Fountain Ripple II, LLC); Class A Common Stock, par value $0.0001 per share — 511,190 shares (Indirect, By Fountain Ripple III, LLC); Class A Common Stock, par value $0.0001 per share — 272,514 shares (Direct)

Footnotes (2)

1. F1. The reporting person is the sole manager of the limited liability company. The reporting person disclaims beneficial ownership of the reported shares except to the extent of his pecuniary interest therein.
2. F2. Certain of the securities reported in Column 5 of Table I are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of Class A common stock, par value $0.0001 per share, subject to the applicable vesting schedule and conditions of the applicable RSU award and the issuer's Amended and Restated 2023 Stock Incentive Plan.

Key Figures

Shares acquired: 236,111 shares Acquisition price: $3.60 per share Indirect holdings - Fountain Ripple, LLC: 292,153 shares +3 more

6 metrics

Shares acquired 236,111 shares Grant/award of PSQH Class A common stock on August 13, 2026 via Fountain Ripple V, LLC

Acquisition price $3.60 per share Price for 236,111 PSQH Class A shares acquired on August 13, 2026

Indirect holdings - Fountain Ripple, LLC 292,153 shares Indirect PSQH Class A common stock position reported after transaction

Indirect holdings - Fountain Ripple II, LLC 1,377,969 shares Indirect PSQH Class A common stock position reported after transaction

Indirect holdings - Fountain Ripple III, LLC 511,190 shares Indirect PSQH Class A common stock position reported after transaction

Direct holdings 272,514 shares Direct PSQH Class A common stock holdings after transaction, including certain RSUs

Key Terms

restricted stock units ("RSUs"), pecuniary interest, Amended and Restated 2023 Stock Incentive Plan

3 terms

restricted stock units ("RSUs") financial

"Certain of the securities reported in Column 5 of Table I are restricted stock units ("RSUs")."

Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.

pecuniary interest financial

"The reporting person disclaims beneficial ownership of the reported shares except to the extent of his pecuniary interest therein."

Amended and Restated 2023 Stock Incentive Plan financial

"subject to the applicable vesting schedule and conditions of the applicable RSU award and the issuer's Amended and Restated 2023 Stock Incentive Plan."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What transaction did Pilot Davis III report in his Form 4 for PSQH?

Pilot Davis III reported an acquisition of 236,111 shares of PSQH Class A common stock at $3.60 per share on August 13, 2026. The shares are held indirectly through Fountain Ripple V, LLC, where he is the sole manager.

How many PSQH shares did Fountain Ripple V, LLC hold after the reported transaction?

After the reported acquisition, Fountain Ripple V, LLC held 236,111 PSQH shares indirectly attributed to Pilot Davis III. He disclaims beneficial ownership of these shares except to the extent of his pecuniary interest in the entity.

What other indirect holdings in PSQH does Pilot Davis III report?

Pilot Davis III reports indirect holdings of 292,153 shares via Fountain Ripple, LLC, 1,377,969 shares via Fountain Ripple II, LLC, and 511,190 shares via Fountain Ripple III, LLC. Each position represents additional indirect ownership interests in PSQ Holdings, Inc.

How many PSQH shares does Pilot Davis III hold directly, and what are RSUs?

Pilot Davis III reports 272,514 shares of PSQH held directly, with certain shares being restricted stock units (RSUs). Each RSU represents a contingent right to receive one PSQH Class A share under the company’s Amended and Restated 2023 Stock Incentive Plan.

Was the PSQH Form 4 transaction by Pilot Davis III under a Rule 10b5-1 plan?

The Form 4 indicates the Rule 10b5-1 checkbox is not affirmed, meaning the filing does not state that the August 13, 2026 acquisition was made pursuant to a Rule 10b5-1 trading plan.

What is the reported price for the PSQH shares acquired by Pilot Davis III’s entity?

The reported acquisition price is $3.60 per share for the 236,111 PSQH shares held through Fountain Ripple V, LLC. This reflects the transaction value used in the Form 4 for that non-derivative equity award acquisition.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/18/2026 - 05:05 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Pilot Davis III

(Last) (First) (Middle)

515 W. ASPEN STREET

SUITE 200C

(Street)

BOZEMAN MONTANA 59715

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
PSQ Holdings, Inc. [ PSQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/13/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock, par value $0.0001 per share	08/13/2026		A		236,111	A	$3.6	236,111	I	By Fountain Ripple V, LLC(1)
Class A Common Stock, par value $0.0001 per share								292,153	I	By Fountain Ripple, LLC(1)
Class A Common Stock, par value $0.0001 per share								1,377,969	I	By Fountain Ripple II, LLC(1)
Class A Common Stock, par value $0.0001 per share								511,190	I	By Fountain Ripple III, LLC(1)
Class A Common Stock, par value $0.0001 per share								272,514(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reporting person is the sole manager of the limited liability company. The reporting person disclaims beneficial ownership of the reported shares except to the extent of his pecuniary interest therein.

2. Certain of the securities reported in Column 5 of Table I are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of Class A common stock, par value $0.0001 per share, subject to the applicable vesting schedule and conditions of the applicable RSU award and the issuer's Amended and Restated 2023 Stock Incentive Plan.

	/s/ James Giudice, Attorney-in-Fact for Davis Pilot III	08/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)