PSQ Holdings (NASDAQ: PSQH) grants director 13,888 shares

Q: What insider transaction did PSQH director Blake Masters report on August 13, 2026?

Blake Masters reported receiving a grant of 13,888 PSQH Class A shares on August 13, 2026 at an indicated value of $3.60 per share . The award is held indirectly through the B&C Trust dated November 14, 2019.

Q: How many PSQH shares does Blake Masters hold directly after the reported transaction?

After the reported award, Blake Masters directly holds 442,827 PSQH shares . This total includes restricted stock units (RSUs) , each representing a contingent right to receive one share of Class A common stock upon vesting.

Q: How many PSQH shares does Blake Masters hold indirectly through the B&C Trust?

Blake Masters holds 13,888 PSQH Class A shares indirectly through the B&C Trust dated November 14, 2019 . These shares were received as a grant or award on August 13, 2026 at an indicated value of $3.60 per share.

Q: Does the Blake Masters PSQH Form 4 involve a purchase or a grant of shares?

The Form 4 for PSQH shows a grant or award acquisition of 13,888 shares , coded as transaction type A . It is not a market purchase; the code indicates a compensation-related or other non-market acquisition.

Q: What are the RSUs referenced in Blake Masters’ PSQH holdings disclosure?

The disclosure notes that some of the 442,827 directly held PSQH securities are restricted stock units (RSUs) . Each RSU is a contingent right to receive one share of Class A common stock, subject to vesting conditions under the Amended and Restated 2023 Stock Incentive Plan.

Q: Is Blake Masters’ PSQH Form 4 transaction under a Rule 10b5-1 trading plan?

The Form 4 indicates the Rule 10b5-1 checkbox is not affirmed for this PSQH transaction. There is no accompanying footnote describing the grant as executed pursuant to a Rule 10b5-1 trading plan or pre-arranged trading arrangement.

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

PSQ Holdings, Inc. (PSQH) reported that director Blake Masters acquired 13,888 shares of Class A common stock on August 13, 2026 as a grant/award, valued at $3.60 per share. These shares are held indirectly through the B&C Trust dated November 14, 2019, while Masters also holds 442,827 shares directly, a figure that includes restricted stock units representing contingent rights to receive additional shares upon vesting under the company’s Amended and Restated 2023 Stock Incentive Plan.

Insider Trade Summary

Net Buyer: 13,888 shares

Net Buy 2 txns

Insider Masters Blake

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Class A Common Stock, par value $0.0001 per share	13,888	$3.60	$50K
holding	Class A Common Stock, par value $0.0001 per share ^F1	--	--	--

Holdings After Transaction: Class A Common Stock, par value $0.0001 per share — 13,888 shares (Indirect, By B&C Trust dated November 14, 2019); Class A Common Stock, par value $0.0001 per share — 442,827 shares (Direct)

Footnotes (1)

F1. Certain of the securities reported in Column 5 of Table I are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of Class A common stock, par value $0.0001 per share, subject to the applicable vesting schedule and conditions of the applicable RSU award and the issuer's Amended and Restated 2023 Stock Incentive Plan.

Key Figures

Shares granted: 13,888 shares Grant value per share: $3.60 per share Indirect holdings after transaction: 13,888 shares +1 more

4 metrics

Shares granted 13,888 shares Grant/award of Class A common stock on August 13, 2026

Grant value per share $3.60 per share Indicated value for 13,888-share award on August 13, 2026

Indirect holdings after transaction 13,888 shares Class A shares held indirectly through B&C Trust

Direct holdings after transaction 442,827 shares Class A securities directly held, including RSUs, after reported award

Key Terms

restricted stock units ("RSUs"), contingent right, Amended and Restated 2023 Stock Incentive Plan

3 terms

restricted stock units ("RSUs") financial

"Certain of the securities reported in Column 5 of Table I are restricted stock units ("RSUs")."

Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.

contingent right financial

"Each RSU represents a contingent right to receive one share of Class A common stock"

Amended and Restated 2023 Stock Incentive Plan financial

"subject to the applicable vesting schedule and conditions of the applicable RSU award and the issuer's Amended and Restated 2023 Stock Incentive Plan."

FAQ

What insider transaction did PSQH director Blake Masters report on August 13, 2026?

Blake Masters reported receiving a grant of 13,888 PSQH Class A shares on August 13, 2026 at an indicated value of $3.60 per share. The award is held indirectly through the B&C Trust dated November 14, 2019.

How many PSQH shares does Blake Masters hold directly after the reported transaction?

After the reported award, Blake Masters directly holds 442,827 PSQH shares. This total includes restricted stock units (RSUs), each representing a contingent right to receive one share of Class A common stock upon vesting.

How many PSQH shares does Blake Masters hold indirectly through the B&C Trust?

Blake Masters holds 13,888 PSQH Class A shares indirectly through the B&C Trust dated November 14, 2019. These shares were received as a grant or award on August 13, 2026 at an indicated value of $3.60 per share.

Does the Blake Masters PSQH Form 4 involve a purchase or a grant of shares?

The Form 4 for PSQH shows a grant or award acquisition of 13,888 shares, coded as transaction type A. It is not a market purchase; the code indicates a compensation-related or other non-market acquisition.

What are the RSUs referenced in Blake Masters’ PSQH holdings disclosure?

The disclosure notes that some of the 442,827 directly held PSQH securities are restricted stock units (RSUs). Each RSU is a contingent right to receive one share of Class A common stock, subject to vesting conditions under the Amended and Restated 2023 Stock Incentive Plan.

Is Blake Masters’ PSQH Form 4 transaction under a Rule 10b5-1 trading plan?

The Form 4 indicates the Rule 10b5-1 checkbox is not affirmed for this PSQH transaction. There is no accompanying footnote describing the grant as executed pursuant to a Rule 10b5-1 trading plan or pre-arranged trading arrangement.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/18/2026 - 05:07 PM Accepted by SEC EDGAR 08/18/2026 - 05:07 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Masters Blake

(Last)

(First)

(Middle)

515 W. ASPEN STREET

SUITE 200C

(Street)

BOZEMAN

MONTANA

59715

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
PSQ Holdings, Inc. [ PSQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/13/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock, par value $0.0001 per share	08/13/2026		A		13,888	A	$3.6	13,888	I	By B&C Trust dated November 14, 2019
Class A Common Stock, par value $0.0001 per share								442,827⁽¹⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Certain of the securities reported in Column 5 of Table I are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of Class A common stock, par value $0.0001 per share, subject to the applicable vesting schedule and conditions of the applicable RSU award and the issuer's Amended and Restated 2023 Stock Incentive Plan.

	/s/ James Giudice, Attorney-in-Fact for Blake Masters	08/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR