[Form 4] PSQ Holdings, Inc. Insider Trading Activity

Rhea-AI Filing Summary

PSQ Holdings, Inc. (PSQH) filed a Form 4 indicating that Chief Financial Officer and Director James Rinn received an equity award on 11-Jul-2025. The transaction involves 250,000 restricted stock units (RSUs) issued under the company’s 2023 Stock Incentive Plan. Each RSU entitles the holder to one share of Class A common stock upon vesting. The award is structured to vest in three equal annual tranches beginning 1-Jun-2025 and continuing through 1-Jun-2027. The filing shows no cash consideration (exercise price $0), confirming the grant is part of compensation rather than a market purchase or sale. Following the grant, Rinn holds 250,000 derivative securities directly, with no changes reported in non-derivative share ownership. No additional insider transactions or amendments appear in the document.

Positive

• Incentive alignment: A multi-year RSU package links the CFO’s compensation to share performance, encouraging shareholder-friendly decision-making.

Negative

• Potential dilution: Conversion of 250,000 RSUs into common shares over three years will slightly expand the share count.

Insights

Securities Analyst

TL;DR: 250k RSU grant to PSQH CFO; aligns incentives, causes modest future dilution; overall neutral impact.

The Form 4 reveals a material but routine compensation award: 250,000 RSUs to CFO/Director James Rinn. Because each unit converts 1-for-1 into Class A shares, the grant could incrementally increase the outstanding share count over three years, exerting slight dilution. However, multi-year vesting ties management wealth to long-term share performance, which investors often view positively. The absence of open-market buying or selling suggests no immediate signaling on valuation. Given the lack of financial metrics or operational updates, the disclosure is not likely to move the stock materially and is best classified as neutral for valuation purposes.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Rinn James

(Last) (First) (Middle)

313 DATURA STREET

SUITE 200

(Street)

WEST PALM BEACH FL 33401

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
PSQ Holdings, Inc. [ PSQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
07/11/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Unit	(1)	07/11/2025		A		250,000		(2)	(2)	Class A Common Stock	250,000	$0	250,000	D

Explanation of Responses:

1. Each restricted stock unit ("RSU") represents the contingent right to receive one share of the Issuer's Class A common stock, par value $0.0001, upon vesting of each RSU.

2. The reporting person was granted 250,000 RSUs under the Company's 2023 Stock Incentive Plan, to vest over three years, with one-third of the RSUs vesting on each of the first three anniversaries commencing on June 1, 2025.

	Jeffrey A. Sherman, Attorney-in-Fact for James Rinn	07/14/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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FAQ

What did PSQH disclose in its 14-Jul-2025 Form 4 filing?

The company reported granting 250,000 RSUs to CFO and Director James Rinn on 11-Jul-2025.

How many restricted stock units were awarded to PSQH CFO James Rinn?

He received 250,000 RSUs under the 2023 Stock Incentive Plan.

When do the RSUs granted to the PSQH CFO vest?

They vest in three equal annual installments starting 1-Jun-2025, completing on 1-Jun-2027.

Did the filing report any open-market purchases or sales by the insider?

No. The Form 4 shows only a compensation-based RSU grant with no share purchases or sales.

How could the RSU grant affect existing PSQH shareholders?

Upon vesting, the RSUs will create modest share dilution, but they also align the CFO’s incentives with shareholder value.