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[Form 4] PSQ Holdings, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

PSQ Holdings, Inc. (PSQH) reported insider share sales by its Chief Executive Officer, who is also a director and 10% owner. On 11/13/2025, the reporting person sold 7,938 Class A common shares directly and 4,814 Class A common shares indirectly through a spouse, both at a weighted average price of $1.55 per share, in multiple trades within a disclosed price range. The sales were made to cover taxes associated with the settlement of stock units.

After these transactions, the reporting person beneficially owns 126,812 Class A common shares directly, which include Restricted Stock Units that each represent one Class A share under the 2023 Stock Incentive Plan, and 102,475 Class A common shares held indirectly by a spouse, for which beneficial ownership is disclaimed. In addition, the individual holds 3,213,678 shares of Class C common stock, representing all outstanding shares of that class.

Positive
  • None.
Negative
  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Seifert Michael Stephen

(Last) (First) (Middle)
C/O PSQ HOLDINGS INC.
250 S. AUSTRALIAN AVENUE, SUITE 1300

(Street)
WEST PALM BEACH FL 33401

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
PSQ Holdings, Inc. [ PSQH ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
3. Date of Earliest Transaction (Month/Day/Year)
11/13/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock, par value $0.0001 per share 11/13/2025 S 7,938(1) D $1.55(2) 126,812(3) D
Class A Common Stock, par value $0.0001 per share 11/13/2025 S 4,814(1) D $1.55(4) 102,475(5) I By Spouse
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The shares were sold to cover taxes associated with the settlement of stock units.
2. Reflects the weighted average price of 7,938 shares of common stock of PSQ Holdings, Inc. sold by the reporting person in multiple transactions on November 13, 2025 with sale prices ranging from $1.425 to $1.745 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
3. Certain of the securities reported in Column 5 of Table I are Restricted Stock Units ("RSUs"). Each RSU represents a contingent right to receive one share of Class A common stock, par value $0.0001 per share, subject to the terms and conditions of the RSU award and the Issuer's 2023 Stock Incentive Plan.
4. Reflects the weighted average price of 4,814 shares of common stock of PSQ Holdings, Inc. sold by the reporting person in multiple transactions on November 13, 2025 with sale prices ranging from $1.425 to $1.745 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
5. The reporting person disclaims beneficial ownership of these securities, and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
Remarks:
In addition to the securities reported above, the reporting person owns 3,213,678 shares of Class C common stock, par value $0.0001 per share (the "Class C Common Stock") of the Issuer, representing 100% of the outstanding Class C Common Stock.
/s/ James Giudice, Attorney-in-Fact 11/17/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did PSQ Holdings (PSQH) report for its CEO?

The Chief Executive Officer of PSQ Holdings, Inc. (PSQH), who is also a director and 10% owner, reported sales of Class A common stock on 11/13/2025 as disclosed in a Form 4 filing.

How many PSQH Class A shares did the insider sell and at what price?

The reporting person sold 7,938 Class A common shares directly and 4,814 Class A common shares indirectly through a spouse, both at a weighted average price of $1.55 per share, in multiple transactions within a stated price range of $1.425 to $1.745 per share.

Why were PSQH shares sold by the reporting person?

The filing explains that the shares were sold to cover taxes associated with the settlement of stock units, indicating the sales were tied to equity compensation vesting rather than a standalone discretionary sale.

How many PSQH Class A shares does the insider beneficially own after the transactions?

Following the reported sales, the reporting person beneficially owns 126,812 Class A common shares directly, including Restricted Stock Units, and 102,475 Class A common shares indirectly through a spouse, for which beneficial ownership is expressly disclaimed.

What is disclosed about the insider’s Class C common stock in PSQH?

In addition to the Class A shares, the reporting person owns 3,213,678 shares of Class C common stock of PSQ Holdings, Inc., representing 100% of the outstanding Class C common stock.

Were the PSQH insider sales executed in single or multiple trades?

The reported weighted average prices reflect multiple transactions on November 13, 2025, with sale prices for each block ranging between $1.425 and $1.745 per share. The reporting person has undertaken to provide full trade-by-trade details upon request to regulators, the issuer, or security holders.

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60.11M
35.45M
17.79%
24.79%
11.28%
Software - Application
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United States
WEST PALM BEACH