Peloton Interactive, Inc. SEC Filings

Form 144 notice for Peloton Interactive, Inc. (PTON): an officer/insider plans to sell 8,969 restricted common shares with an aggregate market value of $77,761.23 on or about 09/30/2025 through Morgan Stanley Smith Barney on NASDAQ. The securities were granted and acquired as restricted stock units on 07/15/2025. The filing also discloses three recent sales by the same person during the past three months: 20,633 shares on 07/16/2025 (gross proceeds $131,822.17), 3,587 shares on 08/28/2025 (gross proceeds $27,254.03), and 8,969 shares on 09/04/2025 (gross proceeds $71,752.00). The filer represents compliance with Rule 144 and, where applicable, reliance on a written 10b5-1 plan.

Peleton Interactive director and CEO Peter C. Stern received equity awards disclosed on a Form 4 filed for transactions dated 09/24/2025. The filing shows issuance of 955,415 Restricted Stock Units (RSUs) and 2,500,000 Performance Stock Units (PSUs), each representing a contingent right to one share of Class A common stock. The RSUs vest on a schedule beginning Nov 15, 2025 (6.25% then quarterly) with full vesting on Aug 15, 2029, conditioned on continued service. The PSUs represent the maximum that may vest if specified stock-price targets are met over a performance period ending Aug 15, 2029, also subject to continued service.

Dion C. Sanders, Chief Commercial Officer of Peloton Interactive, Inc. (PTON), reported the sale of 110,753 shares of Class A common stock on 09/18/2025. The sales were made under a Rule 10b5-1 trading plan adopted by the reporting person on 12/04/2024. The reported weighted-average price for the transactions was $8.048 per share, with individual trade prices ranging from $7.94 to $8.30. Following the reported transaction the filing shows 0 shares beneficially owned by the reporting person. The Form 4 was signed by an attorney-in-fact on behalf of Mr. Sanders.

Peleton Interactive officer Jennifer Cunningham Cotter reported sales of 110,235 shares of Class A common stock on 09/18/2025, executed under a Rule 10b5-1 trading plan adopted on 12/05/2024. The sales were effected in multiple transactions at prices ranging from $7.94 to $8.29, producing a weighted average price of $8.0479. After the dispositions, Cotter beneficially owns 100,269 shares, held directly. The Form 4 was signed by an attorney-in-fact on 09/22/2025. The filer discloses availability of detailed per-trade pricing upon request.

Peloton Interactive, Inc. (PTON) insider notice records a proposed sale of 57,625 common shares valued at $468,491.25 through Morgan Stanley Smith Barney LLC, with an approximate sale date of 09/18/2025. The shares were acquired as Performance Stock Units on 09/15/2025 and payment was recorded the same day. The filing also lists insider sales in the prior three months: 24,566 shares sold on 08/20/2025 for $186,814.60 and 603,841 shares sold on 07/15/2025 for $3,857,215.54. The filer attests they are not aware of undisclosed material adverse information.

Peloton Interactive (PTON) Form 144 notice: An individual identified as Dion Sanders filed a proposed sale under Rule 144 for 110,753 common shares with an aggregate market value of $900,421.89, to be sold approximately on 09/18/2025 on NASDAQ. The filing shows the shares were acquired as Performance Stock Units from the issuer on 09/15/2025 and payment is listed as N/A.

The filing also discloses three prior sales by the same person in the past three months: 127,911 shares (09/16/2025, $995,160.37), 113,439 shares under a 10b5-1 plan (08/20/2025, $863,679.17), and 122,917 shares (08/18/2025, $1,025,656.32). The notice includes the standard representation that the seller does not possess undisclosed material adverse information.

Saqib Baig, Chief Accounting Officer of Peloton Interactive (PTON), was granted 209,974 Restricted Stock Units (RSUs) on 09/14/2025. Each RSU converts to one share of Class A common stock and the reported acquisition shows 209,974 shares beneficially owned following the transaction. The RSUs vest 1/12 on November 15, 2025, then quarterly thereafter, reaching 100% vesting on August 15, 2028, contingent on continued service. The Form 4 was signed on 09/16/2025 by an attorney-in-fact.

Charles P. Kirol, Chief Operating Officer of Peloton Interactive, Inc. (PTON), was granted 275,591 Restricted Stock Units (RSUs) on 09/14/2025. Each RSU converts to one share of the company's Class A common stock and the reported grant results in beneficial ownership of 275,591 shares by the reporting person following the transaction. The RSUs carry a $0 purchase price and vest over time: 6.25% of the total grant vests on November 15, 2025, then 6.25% vests quarterly thereafter, with full vesting scheduled for August 15, 2029, subject to continued service on each vesting date. The Form 4 was signed on 09/16/2025 by an attorney-in-fact for Mr. Kirol.

Elizabeth F. Coddington, Chief Financial Officer of Peloton Interactive, Inc. (PTON) reported a series of equity transactions in mid-September 2025. On 09/13/2025 she was deemed to acquire 21,819 RSUs, which increased reported beneficial ownership. On 09/15/2025 she sold 21,819 shares pursuant to a Rule 10b5-1 plan at a weighted-average price of $8.0912 and on 09/15/2025 acquired 238,664 shares upon vesting of performance stock units at no cash cost. On 09/16/2025 she sold the 238,664 shares pursuant to the same 10b5-1 plan at a weighted-average price of $7.8456. Following these reported transactions, the filing shows 346,535 shares of Class A common stock beneficially owned, direct.