Peloton Interactive, Inc. SEC Filings

Jennifer Cunningham Cotter, Chief Content Officer of Peloton Interactive, reported transactions on Form 4 showing equity awards vesting and a related sale to cover taxes. On 09/14/2025 a grant of 459,318 RSUs is reported as acquired (each RSU converts to one Class A share). On 09/15/2025 238,664 shares of Class A common stock were reported acquired (vested PSUs), bringing her total direct beneficial ownership to 338,933 shares. On 09/16/2025 she sold 128,429 shares at a weighted average price of $7.7899 per share (sales proceeded to cover tax withholding), leaving beneficial ownership of 210,504 shares. The RSUs vest over time, beginning 08/15/2026 with full vesting by 05/15/2029, subject to continued service.

Dion C. Sanders, Chief Commercial Officer of Peloton Interactive, acquired 238,664 shares of Class A common stock on 09/15/2025 upon vesting of performance stock units granted 10/17/2024 and immediately sold 127,911 shares on 09/16/2025 at a weighted-average price of $7.7801 per share to cover tax liabilities, leaving 110,753 shares owned directly. Separately, 459,318 restricted stock units settled on 09/14/2025 and are reported as vested/beneficially owned, with future RSU vesting scheduled quarterly beginning 08/15/2026 through 05/15/2029, subject to continued service.

Peter C. Stern, President and CEO of Peloton Interactive (PTON), reported the vesting of performance stock units and a follow-on sale to cover taxes. On 09/15/2025, 282,486 shares of Class A common stock were acquired upon PSU settlement at no cash cost. On 09/16/2025, 152,265 shares were sold in multiple transactions at a weighted average price of $7.7769 per share to cover the tax liability from the PSU settlement, leaving the reporting person with 130,221 shares beneficially owned. The Form 4 was signed by an attorney-in-fact on behalf of Mr. Stern.

Peloton disclosed a redesign of its executive compensation program approved by the Compensation Committee on September 14, 2025. Over a two-year transition beginning in fiscal 2026, affected leadership team members will move to a cash package of base salary plus an annual cash bonus: base salary is set at $850,000 for the remainder of fiscal 2026 and $635,000 for fiscal 2027, with target annual cash bonuses at 20% of pro-rated base salary in 2026 and 60% in 2027, payable 0%–200% based on quantitative operational and qualitative strategic assessments. Long-term incentives will be 70% time-based RSUs and 30% PSUs starting fiscal 2026, with PSUs paying 0%–200% based on performance and service conditions. The Committee also adopted Stock Ownership Guidelines requiring executives and non-employee directors to reach minimum ownership levels within five years. Certain leaders executed offer letter amendments that modify and waive rights under the company’s severance and change-in-control plan. The filing includes a standard safe-harbor statement regarding forward-looking information.

Peloton Interactive, Inc. filing a Form 144 notifies the SEC of a proposed sale of 238,664 common shares through Morgan Stanley Smith Barney LLC on 09/16/2025 on NASDAQ, with an aggregate market value of $1,954,658.16. The shares were acquired as Performance Stock Units from the issuer on 09/15/2025 and show payment or settlement dated 09/15/2025. The filing also discloses recent related sales in the prior three months, including 10b5-1 sales by Elizabeth Coddington totaling 136,500 shares on 08/18/2025 and 21,819 shares on 09/15/2025, with gross proceeds listed for each sale. The filer affirms no undisclosed material adverse information and references reliance on Rule 10b5-1 where applicable.

Peloton Interactive, Inc. reported a proposed sale of 152,265 Class A common shares, acquired as performance stock units on 09/15/2025 and to be sold through Morgan Stanley Smith Barney. The filing lists an aggregate market value of $1,184,149.68 based on the proposed sale and shows 391,926,269 shares outstanding for the class. The approximate sale date is 09/16/2025 on NASDAQ. The filer indicates the securities were earned for services and affirms they are not aware of any undisclosed material adverse information about the issuer.

Peloton Interactive (PTON) Form 144 notice reports a proposed sale of 128,429 Class A common shares through Morgan Stanley Smith Barney, with an aggregate market value of $1,000,449.07 and an approximate sale date of 09/16/2025 on NASDAQ. The shares were acquired as Performance Stock Units on 09/15/2025 and payment was recorded as Services Rendered. The filer also disclosed two recent sales by the same person: 134,476 shares on 08/20/2025 for $1,021,218.00 and 146,315 shares on 08/18/2025 for $1,224,437.08. The signer certifies no undisclosed material adverse information.

Peleton Interactive insider filing shows a proposed sale of 127,911 Class A common shares through Morgan Stanley Smith Barney, targeting an approximate sale date of 09/16/2025 on NASDAQ with an aggregate market value reported as $995,160.37. The shares were acquired as Performance Stock Units on 09/15/2025 from the issuer for services rendered. The filer reports two recent dispositions in August 2025: 113,439 shares sold on 08/20/2025 for $861,404.00 and 122,917 shares sold on 08/18/2025 for $1,025,656.32. The filing includes the required representation that the seller is not aware of undisclosed material adverse information.

Form 144 filed for Peloton Interactive, Inc. (PTON) discloses a proposed sale of 206,901 Class A common shares with an aggregate market value of $1,609,317.36, to be executed approximately on 09/16/2025 on NASDAQ. The filing shows these 206,901 shares were acquired on 09/15/2025 as 139,330 performance stock units and 67,571 restricted stock vesting under a registered plan, with consideration described as services rendered. The filing also reports prior sales by the same person, Nicholas Caldwell, of 171,641 Class A shares on four dates between 06/16/2025 and 08/22/2025, generating total gross proceeds of $1,335,676.20. The filer signs the required representation that no undisclosed material adverse information is known.