[144] Peloton Interactive, Inc. SEC Filing

Rhea-AI Filing Summary

Form 144 filing for Peloton Interactive, Inc. (PTON) reports a proposed sale of 268,952 shares of common stock through Morgan Stanley Smith Barney LLC with an aggregate market value of $2,108,583.68. The shares were acquired as Restricted Stock Units on 08/15/2025 and the filing lists an approximate sale date of 08/20/2025 on NASDAQ. The filing also discloses a recent sale during the prior three months: Jennifer Cotter sold 146,315 shares on 08/18/2025 for gross proceeds of $1,224,437.08. The notice includes the standard representation that the seller does not possess undisclosed material adverse information and references Rule 10b5-1 procedures if applicable.

Positive

• Compliance disclosure completed: Form 144 filed to register the proposed sale, meeting regulatory requirements
• Transaction details provided: Dates, share counts, broker, and gross values are disclosed for transparency

Negative

• Insider selling shares: 268,952 shares (~$2.11M) planned for sale and 146,315 shares sold recently, indicating insider liquidity
• No Rule 10b5-1 adoption date stated: filing does not indicate whether sales follow a pre-established trading plan

Insights

Securities Analyst

TL;DR: Insider-derived RSUs worth ~$2.1M are being registered for sale; a prior sale of 146,315 shares occurred two days earlier.

The filing documents a planned brokered sale of 268,952 common shares acquired as restricted stock units on 08/15/2025, with an approximate sale date of 08/20/2025 via Morgan Stanley Smith Barney LLC on NASDAQ. A separate record shows Jennifer Cotter sold 146,315 shares on 08/18/2025 for $1,224,437.08. This is a routine Form 144 disclosure required when affiliates propose public sales. The filing supplies transaction dates, acquisition nature, and dollar amounts, enabling straightforward tracking of insider liquidity events but does not provide information about insider intent beyond the sales themselves.

Corporate Governance Expert

TL;DR: The filing is a standard compliance disclosure of planned insider sales; it shows no other governance actions or undisclosed material information.

The notice affirms the signer represents no undisclosed material adverse information and references potential reliance on a Rule 10b5-1 trading plan if applicable. The document does not state a trading plan adoption date or provide other governance changes. From a governance perspective, this is a compliance-focused disclosure documenting insider share disposals; it does not, by itself, indicate broader corporate governance developments.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	268952	2108583.68	391926269	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/15/2025	Restricted Stock Units	Issuer			268952	08/15/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JENNIFER COTTER 441 Ninth Avenue, Sixth Floor NEW YORK NY 10001	Common	08/18/2025	146315	1224437.08

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for Peloton (PTON) report?

The filing reports a proposed sale of 268,952 common shares (RSUs) with aggregate market value of $2,108,583.68, brokered by Morgan Stanley Smith Barney LLC.

When were the shares acquired and when is the approximate sale date?

The shares were acquired as Restricted Stock Units on 08/15/2025 and the approximate sale date is listed as 08/20/2025.

Who sold shares in the prior three months according to the filing?

Jennifer Cotter sold 146,315 common shares on 08/18/2025 for gross proceeds of $1,224,437.08.

Through which broker will the proposed sale be executed?

The proposed sale is to be executed through Morgan Stanley Smith Barney LLC, 1 New York Plaza, 8th Floor, New York, NY 10004.

Does the filing state whether the seller relies on a Rule 10b5-1 trading plan?

The filing includes the Rule 10b5-1 notice language but does not provide a date of plan adoption or explicitly state that a plan is being relied upon.