Peloton (PTON) Form 144: Executive RSU Sale and Recent 10b5-1 Transactions

Rhea-AI Filing Summary

Form 144 notice for Peloton Interactive, Inc. (PTON): an officer/insider plans to sell 8,969 restricted common shares with an aggregate market value of $77,761.23 on or about 09/30/2025 through Morgan Stanley Smith Barney on NASDAQ. The securities were granted and acquired as restricted stock units on 07/15/2025. The filing also discloses three recent sales by the same person during the past three months: 20,633 shares on 07/16/2025 (gross proceeds $131,822.17), 3,587 shares on 08/28/2025 (gross proceeds $27,254.03), and 8,969 shares on 09/04/2025 (gross proceeds $71,752.00). The filer represents compliance with Rule 144 and, where applicable, reliance on a written 10b5-1 plan.

Positive

• Disclosed reliance on Rule 10b5-1 for prior sales, indicating preplanned and compliant insider transactions
• Securities acquired as RSUs and recorded with acquisition and payment dates, providing clear provenance of the shares
• Filer provided required three-month sales history, meeting Form 144 disclosure obligations

Negative

• None.

Insights

Securities Compliance Analyst

TL;DR: Routine insider sale filings showing RSU disposition and prior 10b5-1 transactions; appears procedural and compliant.

The filing documents a proposed sale of 8,969 common shares acquired as restricted stock units on 07/15/2025 and scheduled for sale on 09/30/2025 through Morgan Stanley Smith Barney. The record of prior sales within three months includes transactions executed under a 10b5-1 plan, indicating preplanned dispositions and efforts to avoid trading on material nonpublic information. Relative to the issuer's stated outstanding shares (391,926,269), the disclosed transactions are immaterial in scale and are consistent with standard executive equity monetization practices. No financial results, operational changes, or other company-level material events are disclosed in this form.

Corporate Governance Specialist

TL;DR: Disclosure reflects expected insider reporting obligations with evidence of Rule 10b5-1 reliance; governance controls appear functioning.

The form lists the relationship of the seller to the issuer implicitly by filing a Form 144 and includes the required sales history for the past three months, which is necessary to meet SEC reporting standards. The presence of multiple 10b5-1 sales suggests the insider has used a documented trading plan to schedule dispositions, reducing timing risk and regulatory scrutiny. The representation regarding lack of undisclosed material information is included, as required. No governance issues, litigation, or other adverse corporate governance disclosures are present in this submission.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	8969	77761.23	391926269	09/30/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	07/15/2025	Restricted Stock Units	Issuer			8969	07/15/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for CHARLES KIROL 441 Ninth Avenue, Sixth Floor NEW YORK NY 10001	Common	09/04/2025	8969	71752.00
10b5-1 Sales for CHARLES KIROL 441 Ninth Avenue, Sixth Floor NEW YORK NY 10001	Common	08/28/2025	3587	27254.03
CHARLES KIROL 441 Ninth Avenue, Sixth Floor NEW YORK NY 10001	Common	07/16/2025	20633	131822.17

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does this Form 144 for PTON disclose?

This Form 144 discloses a proposed sale of 8,969 common shares (aggregate market value $77,761.23) scheduled for 09/30/2025, acquired as RSUs on 07/15/2025.

Were any recent insider sales executed for the same person?

Yes. The filing lists three sales in the past three months: 20,633 shares on 07/16/2025 (proceeds $131,822.17), 3,587 on 08/28/2025 (proceeds $27,254.03), and 8,969 on 09/04/2025 (proceeds $71,752.00).

Through which broker will the proposed sale occur?

The proposed sale is to be executed through Morgan Stanley Smith Barney LLC, Executive Financial Services on the NASDAQ exchange.

How material are these sales relative to Peloton's outstanding shares?

The filing lists 391,926,269 shares outstanding; the proposed 8,969-share sale and the recent three-month total are immaterial as a percentage of outstanding shares.

Were the shares acquired via purchase or as compensation?

The shares were acquired as Restricted Stock Units (RSUs) on 07/15/2025, per the filing.