[144] Peloton Interactive, Inc. SEC Filing

Rhea-AI Filing Summary

Peloton Interactive, Inc. (PTON) reported a Form 144 notice for proposed sales under Rule 144. The filer plans to sell 67,139 Class A common shares through Morgan Stanley Smith Barney LLC with an aggregate market value of $563,611.76; the shares represent a very small fraction of the 391,926,269 shares outstanding. The securities were acquired as restricted stock vesting under a registered plan and the stated consideration is services rendered. The filing also discloses a prior sale by the same person of 38,708 shares on 06/16/2025 for gross proceeds of $268,542.00. The notice includes the standard attestation that no undisclosed material adverse information is known to the seller.

Positive

• The filing provides transparent disclosure of insider sales under Rule 144, facilitating investor visibility into insider liquidity.
• The securities were acquired via restricted stock vesting under a registered plan, indicating the sale relates to compensation rather than an unusual transaction.

Negative

• An insider proposes to sell 67,139 shares, which represents insider liquidity and may be viewed negatively by some investors despite its small size.

Insights

Securities/Corporate Governance Analyst

TL;DR: Routine insider sale disclosure; size is immaterial relative to shares outstanding and consistent with scheduled vesting.

The Form 144 documents a planned sale of vested restricted stock through a broker and shows recent prior sales by the same holder. Because the 67,139-share notice equates to a de minimis portion of the issuer's 391.9 million shares outstanding, the filing is unlikely to be materially impactful to Peloton's valuation. The disclosure meets Rule 144 requirements and provides transparency on insider liquidity events but does not indicate changes to operations, results, or governance.

Equity Research Associate

TL;DR: Compliance-focused disclosure; investors should view this as routine insider monetization from vesting.

The securities were acquired via restricted stock vesting and slated for sale through Morgan Stanley Smith Barney LLC. The filing quantifies both the current proposed sale and a recent completed sale, allowing investors to track insider disposition activity. Relative size and nature (vesting proceeds for services) point to routine compensation monetization rather than signaling material corporate developments.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	67139	563611.76	391926269	08/18/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/18/2025	Restricted stock vesting under a registered plan	Issuer			67139	08/18/2025	Services Rendered

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
ElIZABETH F CODDINGTON 441 Ninth Avenue Sixth Floor New York NY 10001	Class A Common	06/16/2025	38708	268542.00

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Peloton's Form 144 disclose about planned insider sales?

The notice shows a proposed sale of 67,139 Class A common shares through Morgan Stanley Smith Barney LLC with an aggregate market value of $563,611.76.

How were the shares acquired that are being sold under the Form 144?

The shares were acquired on 08/18/2025 as restricted stock vesting under a registered plan; payment/consideration is listed as services rendered.

Has the same person sold Peloton shares recently?

Yes. The filing discloses a prior sale of 38,708 Class A common shares on 06/16/2025 for gross proceeds of $268,542.00.

What broker will execute the proposed sale for PTON shares?

The proposed sale is to be executed through Morgan Stanley Smith Barney LLC.

How large is the proposed sale relative to Peloton's outstanding shares?

The filing lists 391,926,269 shares outstanding; the proposed sale of 67,139 shares is a very small fraction of that total.