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[Form 4] PELOTON INTERACTIVE, INC. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Peloton Interactive, Inc. (PTON) reported an insider transaction by its Chief Commercial Officer, Dion C. Sanders. On 11/20/2025, Sanders sold 111,036 shares of Class A common stock in an open-market transaction at a weighted average price of $6.6442 per share. These sales were made under a pre-arranged Rule 10b5-1 trading plan adopted on December 4, 2024.

Following this transaction, Sanders reported beneficial ownership of 0 shares of Peloton common stock.

Positive
  • None.
Negative
  • None.

Insights

Chief Commercial Officer sold 111,036 shares under a 10b5-1 plan, reducing reported direct holdings to zero.

This Form 4 reports that the **Chief Commercial Officer** of **Peloton Interactive, Inc.** disposed of **111,036 shares of Class A Common Stock** on 11/20/2025. The transaction code "S" indicates an open-market or similar sale, and the filing shows **0 shares** beneficially owned directly after the transaction, meaning no remaining reported direct ownership in this security.

The sale occurred at a weighted average price of **$6.6442** per share, with individual trade prices ranging from **$6.3900 to $7.0100**. The transaction was executed pursuant to a **Rule 10b5-1 trading plan** adopted on 12/04/2024, which is a pre-arranged plan that can help demonstrate trades were scheduled in advance rather than timed based on later information.

The key practical outcome is the removal of a reported direct equity position by a senior officer, which reduces direct ownership-based alignment and may be viewed as unfavorable. A concrete item to watch is any future Form 4 filings by the same officer, which would show whether new awards, grants, or purchases rebuild an equity position over time.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Sanders Dion C.

(Last) (First) (Middle)
C/O PELOTON INTERACTIVE, INC.
441 NINTH AVENUE, SIXTH FLOOR

(Street)
NEW YORK NY 10001

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
PELOTON INTERACTIVE, INC. [ PTON ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Commercial Officer
3. Date of Earliest Transaction (Month/Day/Year)
11/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 11/20/2025 S(1) 111,036 D $6.6442(2) 0 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 4, 2024.
2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.3900 to $7.0100 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Tammy Albarran as attorney-in-fact for Dion C. Sanders 11/21/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Peloton (PTON) disclose for Dion C. Sanders?

Peloton disclosed that Chief Commercial Officer Dion C. Sanders sold 111,036 shares of Class A common stock on 11/20/2025.

At what price did Dion C. Sanders sell Peloton (PTON) shares?

The reported weighted average price for the sale was $6.6442 per share, with individual transactions ranging from $6.3900 to $7.0100 per share.

Was the Peloton (PTON) insider sale made under a Rule 10b5-1 plan?

Yes. The sales were effected under a Rule 10b5-1 trading plan that Dion C. Sanders adopted on December 4, 2024.

How many Peloton (PTON) shares does Dion C. Sanders own after this transaction?

After the reported sale, Dion C. Sanders reported beneficial ownership of 0 shares of Peloton Class A common stock.

What role does Dion C. Sanders hold at Peloton (PTON)?

Dion C. Sanders is reported as an officer of Peloton Interactive, Inc., serving as Chief Commercial Officer.

Can more detail on the individual Peloton (PTON) trade prices be obtained?

Yes. The filing states that the reporting person will provide full information on the number of shares sold at each separate price within the stated range upon request.

Peloton Interactive, Inc.

NASDAQ:PTON

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2.67B
397.44M
0.88%
95.58%
17.78%
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United States
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