Peloton Insider Sale: 113,439 Shares Sold Under 10b5-1 Plan

Rhea-AI Filing Summary

Dion C. Sanders, Chief Commercial Officer of Peloton Interactive, Inc. (PTON), sold 113,439 shares of Class A common stock on 08/20/2025 under a pre-established Rule 10b5-1 trading plan adopted December 4, 2024. The filings show a weighted average sale price of $7.6136 per share, with individual transactions ranging from $7.39 to $7.74. After the reported dispositions, the filing lists 0 shares beneficially owned by the reporting person. The sale was executed pursuant to the 10b5-1 plan and documented by an attorney-in-fact signature on 08/22/2025.

Positive

• Sale executed under a Rule 10b5-1 trading plan, indicating a pre-established, documented process
• Price range and weighted average disclosed ($7.39to $7.74; weighted $7.6136), enhancing transparency

Negative

• Reporting person reduced beneficial ownership to 0 shares, which is a material disposition of insider holdings
• Large single-day disposition (113,439 shares) could be perceived as negative by some investors

Insights

Financial Analyst

TL;DR: Insider sold a material block of shares under a 10b5-1 plan; proceeds depend on executed prices between $7.39–$7.74.

The reported disposition of 113,439 Class A shares at a weighted average price of $7.6136 reduces the reporting persons beneficial ownership to zero. Because the sales were made under a Rule 10b5-1 plan adopted December 4, 2024, the transactions likely followed a pre-set schedule rather than opportunistic timing. For investors, the key metrics are the share count sold and the price range; the filing contains no information about proceeds allocation or other holdings by the reporting person.

Corporate Governance Expert

TL;DR: Use of a documented 10b5-1 plan and attorney-in-fact signature supports procedural compliance.

The Form 4 discloses that the sales were effected pursuant to an adopted Rule 10b5-1 trading plan, which provides an affirmative defense to insider trading allegations when properly implemented. The clear range of executed prices and the attorney-in-fact signature indicate adherence to disclosure protocols. The filing does not provide context on whether the reduction to zero ownership affects governance or potential conflicts, only the mechanical facts of the sale.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sanders Dion C.

(Last) (First) (Middle)

C/O PELOTON INTERACTIVE, INC.

441 NINTH AVENUE, SIXTH FLOOR

(Street)

NEW YORK NY 10001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
PELOTON INTERACTIVE, INC. [ PTON ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Commercial Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/20/2025		S(1)		113,439	D	$7.6136(2)	0	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 4, 2024.

2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.3900 to $7.7400 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Tammy Albarran as attorney-in-fact for Dion C. Sanders	08/22/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

Who filed the Form 4 for PTON?

The Form 4 was filed for Dion C. Sanders, Chief Commercial Officer of Peloton Interactive, Inc.

How many Peloton (PTON) shares were sold and when?

113,439 Class A shares were sold on 08/20/2025.

At what prices were the PTON shares sold?

Transactions were executed at prices ranging from $7.39 to $7.74 per share, with a weighted average of $7.6136.

Were the sales part of a trading plan?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted on December 4, 2024.

How many PTON shares does the reporting person own after the sale?

The filing reports 0 shares beneficially owned by the reporting person following the transaction.