Rocky Brands insider plans sale of 3,000 shares

Rocky Brands, Inc. filed a notice of proposed sale of 3,000 shares of common stock through Fidelity Brokerage Services LLC on the Nasdaq market, with an indicated aggregate value of $150,000.00.

Rhea-AI Filing Summary

Rocky Brands, Inc. filed a notice of proposed sale of 3,000 shares of common stock through Fidelity Brokerage Services LLC on the Nasdaq market, with an indicated aggregate value of $150,000.00. The notice identifies these shares as tied to prior equity awards, including a stock option exercise dated 07/30/2026 for 989 shares and several restricted stock grants dated 01/01/2001, 12/14/2020, 03/05/2021, and 03/12/2021 that were issued as compensation.

Key Figures

Shares to be sold: 3,000 shares Aggregate value: $150,000.00 Stock option exercise shares: 989 shares +4 more

7 metrics

Shares to be sold 3,000 shares Common stock proposed for sale via Fidelity Brokerage Services LLC

Aggregate value $150,000.00 Indicated aggregate value of 3,000 common shares

Stock option exercise shares 989 shares Stock option exercise dated 07/30/2026 listed among securities activity

Award date 01/01/2001 Restricted stock grant classified as compensation

Award date 12/14/2020 Restricted stock grant classified as compensation

Award date 03/05/2021 Restricted stock grant classified as compensation

Award date 03/12/2021 Restricted stock grant classified as compensation

Key Terms

Form 144, Stock Option Exercise, Restricted Stock, Compensation

4 terms

Form 144 regulatory

"144: Securities To Be Sold"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Stock Option Exercise financial

"Common | 07/30/2026 | Stock Option Exercise | Issuer"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

Restricted Stock financial

"Common | 01/01/2001 | Restricted Stock | Issuer"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

Compensation financial

"Common | 03/12/2021 | Restricted Stock | Issuer | | | 4 | 03/12/2021 | Compensation"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Rocky Brands (RCKY) disclose in this Form 144 filing?

Rocky Brands discloses a proposed sale of 3,000 shares of common stock with an indicated aggregate value of $150,000.00, to be sold through Fidelity Brokerage Services LLC on Nasdaq.

How many Rocky Brands (RCKY) shares are planned to be sold and for what value?

The filing covers a planned sale of 3,000 common shares of Rocky Brands, Inc. with an indicated aggregate value of $150,000.00, according to the disclosed securities information.

Which broker and market are involved in the Rocky Brands (RCKY) Form 144 sale?

The proposed sale of 3,000 Rocky Brands shares is to be executed through Fidelity Brokerage Services LLC on the Nasdaq market, as specified in the securities information section.

What types of equity awards underlie the Rocky Brands (RCKY) shares in this Form 144?

The Form 144 links the shares to a stock option exercise dated 07/30/2026 for 989 shares and several restricted stock grants dated 01/01/2001, 12/14/2020, 03/05/2021, and 03/12/2021 issued as compensation.

Does the Rocky Brands (RCKY) Form 144 include recently sold securities?

Yes. The filing lists equity activity such as a stock option exercise for 989 shares on 07/30/2026 and multiple restricted stock awards, disclosed in the sections on securities to be sold and recent activity.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 07/31/2026 - 02:16 PM Accepted by SEC EDGAR 07/31/2026 - 02:15 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001349868
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ROCKY BRANDS, INC.
SEC File Number	001-34382
Address of Issuer	39 EAST CANAL STREET NELSONVILLE OHIO 45764
Phone	6147531951
Name of Person for Whose Account the Securities are To Be Sold	Jordan William L
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	FIDELITY BROEKRAGE SERVICES LLC 245 SUMMER ST Boston MA 02210	3000	150000.00	7541363	07/31/2026	nasdaq

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	07/30/2026	Stock Option Exercise	Issuer			989	07/30/2026	Cash/Wire
Common	01/01/2001	Restricted Stock	Issuer			1500	01/01/2001	Compensation
Common	12/14/2020	Restricted Stock	Issuer			7	12/14/2020	Compensation
Common	03/05/2021	Restricted Stock	Issuer			500	03/05/2021	Compensation
Common	03/12/2021	Restricted Stock	Issuer			4	03/12/2021	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	07/31/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Carmen Zamores as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Jordan William L
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)