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  4. [Form 4] ROCKY BRANDS, INC. Insider Trading Activity

Rocky Brands (RCKY) director Loveland sells 3,483 shares at $50.5436

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Rocky Brands, Inc. director and assistant secretary Curtis A. Loveland sold 3,483 shares of common stock on August 4, 2026 in an open-market or private transaction at a weighted average price of $50.5436 per share, with prices ranging from $50.35 to $50.715. After this sale, he directly holds 92,610 shares of Rocky Brands common stock.

Positive

  • None.

Negative

  • None.
Insider LOVELAND CURTIS A
Role Assistant Secretary
Sold 3,483 shs ($176K)
Type Security Shares Price Value
Sale Common Stock, without par value F1 3,483 $50.5436 $176K
Holdings After Transaction: Common Stock, without par value — 92,610 shares (Direct)
Footnotes (1)
  1. F1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $50.35 to $50.715. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Shares sold 3,483 shares Common stock sale on 2026-08-04
Weighted average sale price $50.5436 per share Open-market or private transaction on 2026-08-04
Sale price range $50.35–$50.715 per share Range of individual trade prices within the reported sale
Shares held after sale 92,610 shares Direct ownership following the 2026-08-04 transaction
weighted average financial
"Price represents a weighted average of the sale price."
A weighted average is a way of calculating an overall number when some items matter more than others by giving each item a different level of importance, or weight. Investors use weighted averages to combine figures like prices, returns or earnings so the result reflects the size or significance of each part — like grading a class where a final exam counts more than a quiz, producing a score that better represents true performance.
Common Stock, without par value financial
"security_title: Common Stock, without par value"
Sale in open market or private transaction financial
"transaction_code_description: Sale in open market or private transaction"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transaction did Curtis A. Loveland report for RCKY?
Curtis A. Loveland reported selling 3,483 Rocky Brands (RCKY) common shares. The sale took place on August 4, 2026 as an open-market or private transaction at a weighted average price of $50.5436 per share.

At what prices did Curtis A. Loveland sell his RCKY shares?
The reported sale used a weighted average price of $50.5436 per share. According to the disclosure, individual sale prices ranged from $50.35 to $50.715, and detailed trade breakdowns are available upon request to the company or SEC staff.

How many RCKY shares does Curtis A. Loveland hold after this sale?
Following the sale, Curtis A. Loveland directly holds 92,610 Rocky Brands (RCKY) shares. This post-transaction holding reflects his remaining ownership of the company’s common stock reported in this insider filing.

Was Curtis A. Loveland’s RCKY stock sale under a Rule 10b5-1 plan?
The transaction is not marked as made under a Rule 10b5-1 trading plan. The filing’s Rule 10b5-1 checkbox is unchecked, indicating the reported sale was not affirmatively designated as occurring pursuant to such a pre-arranged plan.

What is Curtis A. Loveland’s role at Rocky Brands (RCKY)?
Curtis A. Loveland is disclosed as a director and assistant secretary of Rocky Brands, Inc. His position makes his trades in RCKY stock reportable as insider transactions under SEC rules.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
LOVELAND CURTIS A
(Last)(First)(Middle)
PORTER, WRIGHT, MORRIS & ARTHUR LLP
41 SOUTH HIGH STREET
(Street)
COLUMBUS OHIO 43215
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
ROCKY BRANDS, INC. [ RCKY ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Assistant Secretary
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/04/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, without par value08/04/2026S3,483D$50.5436(1)92,610D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $50.35 to $50.715. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Jeremy D. Siegfried, Attorney-in-Fact08/05/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR