STOCK TITAN

Rocky Brands (RCKY) director exercises 3,000 options and sells 2,011 shares

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Rocky Brands director William L. Jordan exercised 3,000 stock options on July 31, 2026 at an exercise price of $39.80 per share, fully eliminating that option grant. He then sold 2,011 common shares at a weighted-average price of $48.48 in open-market transactions within a $48.36–$48.65 range.

Positive

  • None.

Negative

  • None.
Insider Jordan William L
Role Director
Sold 2,011 shs ($97K)
Approx. gross sale proceeds $97K
Approx. exercise cost $119K
Type Security Shares Price Value
Exercise Stock Option (right to buy) F2 3,000 $0.00 $0.00
Exercise Common Stock, without par value 3,000 $39.80 $119K
Sale Common Stock, without par value F1 2,011 $48.48 $97K
Holdings After Transaction: Stock Option (right to buy) — 0 shares (Direct); Common Stock, without par value — 21,940 shares (Direct)
Footnotes (2)
  1. F1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $48.36 to $48.65. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
  2. F2. Options vested 25% on each of March 31, 2022, June 30, 2022, September 30, 2022 and December 31, 2022.
Options exercised 3,000 shares Stock options for common stock exercised on July 31, 2026
Option exercise price $39.80 per share Exercise price of stock options converted into common shares
Shares sold 2,011 shares Common stock sold on July 31, 2026 following option exercise
Weighted-average sale price $48.48 per share Weighted-average price for 2,011 common shares sold
Sale price range low $48.36 per share Lowest price in the range of reported share sales
Sale price range high $48.65 per share Highest price in the range of reported share sales
Options remaining from grant 0 options Post-transaction balance for the 3,000-share option grant
Stock Option (right to buy) financial
"Security title listed as "Stock Option (right to buy)""
weighted average financial
"Price represents a weighted average of the sale price."
A weighted average is a way of calculating an overall number when some items matter more than others by giving each item a different level of importance, or weight. Investors use weighted averages to combine figures like prices, returns or earnings so the result reflects the size or significance of each part — like grading a class where a final exam counts more than a quiz, producing a score that better represents true performance.
derivative security financial
"Transaction code M described as Exercise or conversion of derivative security"
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
open market financial
"Sale in open market or private transaction"
An open market is a system where buying and selling of goods, services, or financial assets happen freely without restrictions or special controls. For investors, it means they can trade assets easily and quickly, which helps determine fair prices based on supply and demand. This environment encourages transparency and competition, making it easier to buy or sell with confidence.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google
Learn about SEC filing dates

FAQ

What insider transaction did Rocky Brands (RCKY) report in this Form 4?

Rocky Brands reported that director William L. Jordan exercised 3,000 stock options and sold 2,011 common shares on July 31, 2026. The sale was reported as an open-market transaction with a weighted-average price of $48.48 per share.

How many options did William L. Jordan exercise in Rocky Brands (RCKY) and at what price?

William L. Jordan exercised 3,000 stock options for Rocky Brands common stock at an exercise price of $39.80 per share. The options related to a grant that vested in four installments during 2022 and are now fully exercised.

How many Rocky Brands (RCKY) shares did the director sell and at what prices?

The director sold 2,011 common shares of Rocky Brands at a weighted-average price of $48.48 per share. According to the footnote, individual sale prices ranged between $48.36 and $48.65 across the reported transactions.

What does the footnote say about the Rocky Brands (RCKY) sale pricing details?

The footnote states that the $48.48 figure is a weighted-average sale price, with shares sold between $48.36 and $48.65. Full information on the number of shares sold at each specific price is available upon request from the reporting person.

Were the Rocky Brands (RCKY) transactions reported under a Rule 10b5-1 trading plan?

The Form 4’s Rule 10b5-1 checkbox is not marked as being under a trading plan. The narrative and footnotes describe the exercise and sale mechanics but do not associate them with any specified pre-arranged trading plan.

What happened to the option grant underlying the 3,000 Rocky Brands (RCKY) shares?

The derivative entry shows 3,000 stock options with an exercise price of $39.80 and a post-transaction balance of 0 options. This indicates that the option grant covering those 3,000 shares has been fully exercised and no options remain from that grant.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Jordan William L

(Last)(First)(Middle)
39 EAST CANAL STREET

(Street)
NELSONVILLE OHIO 45764

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
ROCKY BRANDS, INC. [ RCKY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/31/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, without par value07/31/2026M3,000A$39.823,951D
Common Stock, without par value07/31/2026S2,011D$48.48(1)21,940D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (right to buy)$39.807/31/2026M3,000 (2)01/03/2027Common Stock, without par value3,000$0.00000.0000D
Explanation of Responses:
1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $48.36 to $48.65. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
2. Options vested 25% on each of March 31, 2022, June 30, 2022, September 30, 2022 and December 31, 2022.
Jeremy D. Siegfried, Attorney-in-Fact08/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)