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[Form 4] Reddit, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Steve L. Huffman, Reddit, Inc. (RDDT) reported insider transactions on 08/29/2025. The filing shows the Reporting Person, who serves as CEO, President and a director and is a >10% owner, exercised a stock option for 18,000 Class A shares (option exercise price reported as $25.29) and concurrently sold a total of 18,000 Class A shares under a Rule 10b5-1 trading plan adopted May 19, 2025. The sales were executed in multiple trades with reported weighted-average sale prices shown in footnotes (for example, $220.43) and price ranges provided for each block. After these transactions, the Reporting Person's indirect beneficial ownership via the XYZ Revocable Trust is reported as 494,104 Class A shares, and derivative holdings underlying options total 1,477,255 shares.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: CEO exercised options and sold an equivalent number of shares under a pre-established 10b5-1 plan; net indirect holdings declined modestly.

The filing documents a simultaneous option exercise for 18,000 Class A shares and the sale of 18,000 Class A shares on 08/29/2025 executed pursuant to a 10b5-1 plan adopted May 19, 2025. Sales were completed in multiple trades at varying prices (weighted averages reported in footnotes). Beneficial ownership held indirectly through the XYZ Revocable Trust decreased from 512,104 to 494,104 shares following the transactions. The transactions appear routine and pre-planned rather than opportunistic trading.

TL;DR: Transactions follow a documented 10b5-1 plan and include option exercise; disclosure is consistent and includes price ranges and undertaking to provide trade details.

The Form 4 discloses that the reported sales were effected under a Rule 10b5-1 trading plan adopted May 19, 2025, and provides multiple footnotes with execution price ranges and a stated weighted-average sale price for at least one block. The filing also notes the option vesting schedule and shows continued indirect ownership via a revocable trust. From a governance perspective, the filer supplied the expected explanatory detail and an attorney-in-fact signature.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Huffman Steve Ladd

(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
CEO & President
3. Date of Earliest Transaction (Month/Day/Year)
08/29/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/29/2025 M 18,000 A $0 512,104 I By The XYZ Revocable Trust
Class A Common Stock 08/29/2025 S 600(1) D $220.43(2) 511,504 I By The XYZ Revocable Trust
Class A Common Stock 08/29/2025 S 5,332(1) D $221.93(3) 506,172 I By The XYZ Revocable Trust
Class A Common Stock 08/29/2025 S 2,812(1) D $222.72(4) 503,360 I By The XYZ Revocable Trust
Class A Common Stock 08/29/2025 S 4,130(1) D $223.95(5) 499,230 I By The XYZ Revocable Trust
Class A Common Stock 08/29/2025 S 3,919(1) D $225.06(6) 495,311 I By The XYZ Revocable Trust
Class A Common Stock 08/29/2025 S 1,107(1) D $225.83(7) 494,204 I By The XYZ Revocable Trust
Class A Common Stock 08/29/2025 S 100(1) D $226.7 494,104 I By The XYZ Revocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $25.29 08/29/2025 M 18,000 (8) 12/25/2033 Class A Common Stock 18,000 $0 1,477,255 I By The XYZ Revocable Trust
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
2. The sales were executed in multiple trades at prices ranging from $220.15 to $220.95. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (7) to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $221.34 to $222.32.
4. The sales were executed in multiple trades at prices ranging from $222.34 to $223.33.
5. The sales were executed in multiple trades at prices ranging from $223.55 to $224.54.
6. The sales were executed in multiple trades at prices ranging from $224.60 to $225.58.
7. The sales were executed in multiple trades at prices ranging from $225.60 to $226.17.
8. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 09/03/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Reddit CEO Steve Huffman (RDDT) do on 08/29/2025?

The Form 4 shows he exercised options for 18,000 Class A shares and sold 18,000 Class A shares on 08/29/2025 under a Rule 10b5-1 trading plan.

Were the sales pre-planned or discretionary?

The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on May 19, 2025.

How did these transactions change Huffman’s ownership in Reddit (RDDT)?

Indirect beneficial ownership reported decreased from 512,104 to 494,104 Class A shares after the reported transactions.

What prices were the shares sold at?

The filing provides weighted-average prices and execution ranges in footnotes (example: $220.15–$220.95 with a reported weighted average of $220.43 for one block); full breakdowns are available upon request as stated in the form.

What is the exercise price of the option exercised?

The derivative section lists a $25.29 exercise price for the stock option associated with the 18,000 shares exercised.
REDDIT INC

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United States
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