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Reddit (NYSE: RDDT) CEO sells 18K shares around $180

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Reddit, Inc. (RDDT) reported insider transactions by CEO and President Steve Ladd Huffman involving trusts associated with him. On 2026-08-14, a trust exercised 18,000 stock options at an exercise price of $25.29 per share, converting them into an equal number of Class A common shares. The same day, that trust sold 18,000 Class A shares in multiple open-market trades at weighted-average prices generally between the mid‑$170s and low‑$180s per share. These trades were effected under a Rule 10b5-1 trading plan adopted on May 19, 2025. Separate indirect holdings are reported in several grantor retained annuity trusts, which continue to hold Class A shares after these transactions.

Positive

  • None.

Negative

  • None.
Insider Huffman Steve Ladd
Role CEO & President
Sold 18,000 shs ($3.21M)
Approx. gross sale proceeds $3.21M
Approx. exercise cost $455K
Approx. pre-tax spread $2.75M
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) F13 18,000 $0.00 $0.00
Exercise Class A Common Stock F1 18,000 $25.29 $455K
Sale Class A Common Stock F1, F2 1,300 $175.04 $228K
Sale Class A Common Stock F1, F3 2,292 $176.11 $404K
Sale Class A Common Stock F1, F4 2,808 $177.04 $497K
Sale Class A Common Stock F1, F5 5,100 $178.09 $908K
Sale Class A Common Stock F1, F6 2,800 $178.95 $501K
Sale Class A Common Stock F1, F7 2,200 $180.15 $396K
Sale Class A Common Stock F1, F8 600 $181.06 $109K
Sale Class A Common Stock F1, F9 600 $182.19 $109K
Sale Class A Common Stock F1, F10 200 $182.82 $37K
Sale Class A Common Stock F1, F11 100 $184.06 $18K
holding Class A Common Stock F12 -- -- --
holding Class A Common Stock F12 -- -- --
holding Class A Common Stock F12 -- -- --
Holdings After Transaction: Stock Option (Right to Buy) — 1,063,255 shares (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 373,814 shares (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 68,966 shares (Indirect, EVS Trust - I); Class A Common Stock — 6,897 shares (Indirect, JDI Trust - I); Class A Common Stock — 6,897 shares (Indirect, MLH Trust - I)
Footnotes (13)
  1. F1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
  2. F2. The sales were executed in multiple trades at prices ranging from $174.57 to $175.44. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4.
  3. F3. The sales were executed in multiple trades at prices ranging from $175.57 to $176.56.
  4. F4. The sales were executed in multiple trades at prices ranging from $176.60 to $177.56.
  5. F5. The sales were executed in multiple trades at prices ranging from $177.60 to $178.58.
  6. F6. The sales were executed in multiple trades at prices ranging from $178.60 to $179.56.
  7. F7. The sales were executed in multiple trades at prices ranging from $179.61 to $180.55.
  8. F8. The sales were executed in multiple trades at prices ranging from $180.75 to $181.54.
  9. F9. The sales were executed in multiple trades at prices ranging from $181.77 to $182.52.
  10. F10. The sales were executed in multiple trades at prices ranging from $182.78 to $182.85.
  11. F11. The sale was executed in a single trade at a price of $184.06.
  12. F12. The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.
  13. F13. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Options exercised 18,000 shares Stock options exercised into Class A common stock on 2026-08-14
Exercise price $25.29 per share Exercise price of stock options converted into 18,000 Class A shares
Shares sold 18,000 shares Total Class A shares sold in multiple transactions on 2026-08-14
Sale price example $175.04 per share Weighted-average sale price for a 1,300-share block of Class A shares
Highest stated sale price $184.06 per share Single-trade sale price for a 100-share transaction on 2026-08-14
Option expiration 2033-12-25 Expiration date of the stock option that was partially exercised
EVS Trust holdings 68,966 shares Indirect Class A common stock held by EVS Trust - I
JDI and MLH Trust holdings 6,897 shares each Indirect Class A common stock held by JDI Trust - I and MLH Trust - I
Rule 10b5-1 trading plan regulatory
"transactions were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
grantor retained annuity trust financial
"securities are directly held by a grantor retained annuity trust"
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
weighted average sale price financial
"The price reported reflects the weighted average sale price"
Stock Option (Right to Buy) financial
"security_title": "Stock Option (Right to Buy)""

FAQ

What insider activity did Reddit (RDDT) disclose for Steve Huffman on this Form 4?
Steve Huffman, through a trust, exercised 18,000 stock options and sold 18,000 Class A shares of Reddit, Inc. on 2026-08-14. The sales occurred in multiple open-market trades at prices generally in the $170s–$180s per share range.

At what prices were Steve Huffman’s Reddit (RDDT) shares sold on 2026-08-14?
The trust’s sales were executed in multiple trades with weighted-average prices such as $175.04, $176.11, $177.04, $178.09, and up to a single trade at $184.06. Several footnotes describe specific intraday price ranges for each sale group.

Were Steve Huffman’s Reddit (RDDT) trades made under a Rule 10b5-1 plan?
Yes. The filing states that the reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 19, 2025. Such plans pre-arrange trade timing and amounts, reducing the informational value of trade timing.

What indirect Reddit (RDDT) holdings does Steve Huffman report in trusts?
The filing lists indirect Class A holdings in several grantor retained annuity trusts, including 68,966 shares in the EVS Trust, and 6,897 shares each in the JDI Trust and MLH Trust. The reporting person is described as the sole trustee and beneficiary of these trusts.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Huffman Steve Ladd
(Last)(First)(Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR
(Street)
SAN FRANCISCO CALIFORNIA 94107
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
CEO & President
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/14/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock08/14/2026M(1)18,000A$25.29391,814IBy The XYZ Revocable Trust
Class A Common Stock08/14/2026S(1)1,300D$175.04(2)390,514IBy The XYZ Revocable Trust
Class A Common Stock08/14/2026S(1)2,292D$176.11(3)388,222IBy The XYZ Revocable Trust
Class A Common Stock08/14/2026S(1)2,808D$177.04(4)385,414IBy The XYZ Revocable Trust
Class A Common Stock08/14/2026S(1)5,100D$178.09(5)380,314IBy The XYZ Revocable Trust
Class A Common Stock08/14/2026S(1)2,800D$178.95(6)377,514IBy The XYZ Revocable Trust
Class A Common Stock08/14/2026S(1)2,200D$180.15(7)375,314IBy The XYZ Revocable Trust
Class A Common Stock08/14/2026S(1)600D$181.06(8)374,714IBy The XYZ Revocable Trust
Class A Common Stock08/14/2026S(1)600D$182.19(9)374,114IBy The XYZ Revocable Trust
Class A Common Stock08/14/2026S(1)200D$182.82(10)373,914IBy The XYZ Revocable Trust
Class A Common Stock08/14/2026S(1)100D$184.06(11)373,814IBy The XYZ Revocable Trust
Class A Common Stock68,966IEVS Trust - I(12)
Class A Common Stock6,897IJDI Trust - I(12)
Class A Common Stock6,897IMLH Trust - I(12)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (Right to Buy)$25.2908/14/2026M18,000 (13)12/25/2033Class A Common Stock18,000$01,063,255IBy The XYZ Revocable Trust
Explanation of Responses:
1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
2. The sales were executed in multiple trades at prices ranging from $174.57 to $175.44. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $175.57 to $176.56.
4. The sales were executed in multiple trades at prices ranging from $176.60 to $177.56.
5. The sales were executed in multiple trades at prices ranging from $177.60 to $178.58.
6. The sales were executed in multiple trades at prices ranging from $178.60 to $179.56.
7. The sales were executed in multiple trades at prices ranging from $179.61 to $180.55.
8. The sales were executed in multiple trades at prices ranging from $180.75 to $181.54.
9. The sales were executed in multiple trades at prices ranging from $181.77 to $182.52.
10. The sales were executed in multiple trades at prices ranging from $182.78 to $182.85.
11. The sale was executed in a single trade at a price of $184.06.
12. The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.
13. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact08/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR