STOCK TITAN
  1. Home
  2. Sec-filings
  3. RDDT
  4. [Form 4] Reddit, Inc. Insider Trading Activity

RDDT Form 4: Huffman Discloses 18,000-Share Sales and Option Grant

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Steve L. Huffman, CEO & President of Reddit, Inc. (RDDT), reported multiple transactions on 09/15/2025. The filing shows an award of a stock option for 18,000 shares with a $25.29 exercise price that vests quarterly over five years and expires 12/25/2033. The report also discloses a series of open-market sales of Class A common stock totaling 18,000 shares executed under a Rule 10b5-1 trading plan adopted May 19, 2025, at weighted-average prices ranging from $256.11 up to $265.38 across multiple tranches. Following these transactions, beneficial ownership reported for the issuer decreased from 512,104 to 494,104 Class A shares held indirectly by The XYZ Revocable Trust.

Positive

  • Option grant disclosed for 18,000 shares at $25.29 with a multi-year vesting schedule, clarifying compensation terms
  • Sales executed under a Rule 10b5-1 plan, indicating trades were pre-planned and intended to provide an affirmative defense

Negative

  • Beneficial ownership decreased
  • Multiple tranches of sales at market prices could be interpreted as liquidity-taking by the reporting person

Insights

TL;DR: Insider sold 18,000 shares under a 10b5-1 plan while receiving an 18,000-share option grant; overall holdings fell modestly.

These transactions combine an option grant and contemporaneous sales of equal aggregate share count, which is consistent with routine compensation and liquidity management under a pre-established trading plan. The sales were executed across multiple price bands with the filer offering to provide trade-level detail on request. The decrease in reported beneficial Class A holdings is roughly 3.6% of the starting 512,104 shares, a change that is material to insider position sizing but small relative to typical public float metrics.

TL;DR: Use of a Rule 10b5-1 plan and disclosure of vesting schedule aligns with governance best practices.

The filing discloses that sales were executed pursuant to a Rule 10b5-1 plan adopted on May 19, 2025, which provides an affirmative defense for pre-planned trades. The option award includes a clear vesting schedule tied to continued service, and the filing is signed by an attorney-in-fact, indicating proper execution of Form 4 processes. No departures, policy breaches, or unusual derivative structures are disclosed.

Insider Huffman Steve Ladd
Role CEO & President
Sold 18,000 shs ($4.70M)
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) 18,000 $0.00 --
Exercise Class A Common Stock 18,000 $0.00 --
Sale Class A Common Stock 1,100 $256.69 $282K
Sale Class A Common Stock 2,152 $257.64 $554K
Sale Class A Common Stock 1,800 $258.95 $466K
Sale Class A Common Stock 2,458 $259.93 $639K
Sale Class A Common Stock 1,576 $260.98 $411K
Sale Class A Common Stock 2,349 $262.12 $616K
Sale Class A Common Stock 2,200 $263.34 $579K
Sale Class A Common Stock 3,197 $264.08 $844K
Sale Class A Common Stock 1,168 $265.00 $310K
Holdings After Transaction: Stock Option (Right to Buy) — 1,459,255 shares (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 512,104 shares (Indirect, By The XYZ Revocable Trust)
Footnotes (1)
  1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. The sales were executed in multiple trades at prices ranging from $256.11 to $257.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (10) to this Form 4. The sales were executed in multiple trades at prices ranging from $257.14 to $258.10. The sales were executed in multiple trades at prices ranging from $258.47 to $259.43. The sales were executed in multiple trades at prices ranging from $259.47 to $260.45. The sales were executed in multiple trades at prices ranging from $260.53 to $261.47. The sales were executed in multiple trades at prices ranging from $261.63 to $262.52. The sales were executed in multiple trades at prices ranging from $262.65 to $263.64. The sales were executed in multiple trades at prices ranging from $263.65 to $264.59. The sales were executed in multiple trades at prices ranging from $264.65 to $265.38. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Huffman Steve Ladd
(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR
(Street)
SAN FRANCISCO CA 94107
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
CEO & President
3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 09/15/2025 M 18,000 A $0 512,104 I By The XYZ Revocable Trust
Class A Common Stock 09/15/2025 S 1,100(1) D $256.69(2) 511,004 I By The XYZ Revocable Trust
Class A Common Stock 09/15/2025 S 2,152(1) D $257.64(3) 508,852 I By The XYZ Revocable Trust
Class A Common Stock 09/15/2025 S 1,800(1) D $258.95(4) 507,052 I By The XYZ Revocable Trust
Class A Common Stock 09/15/2025 S 2,458(1) D $259.93(5) 504,594 I By The XYZ Revocable Trust
Class A Common Stock 09/15/2025 S 1,576(1) D $260.98(6) 503,018 I By The XYZ Revocable Trust
Class A Common Stock 09/15/2025 S 2,349(1) D $262.12(7) 500,669 I By The XYZ Revocable Trust
Class A Common Stock 09/15/2025 S 2,200(1) D $263.34(8) 498,469 I By The XYZ Revocable Trust
Class A Common Stock 09/15/2025 S 3,197(1) D $264.08(9) 495,272 I By The XYZ Revocable Trust
Class A Common Stock 09/15/2025 S 1,168(1) D $265(10) 494,104 I By The XYZ Revocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $25.29 09/15/2025 M 18,000 (11) 12/25/2033 Class A Common Stock 18,000 $0 1,459,255 I By The XYZ Revocable Trust
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
2. The sales were executed in multiple trades at prices ranging from $256.11 to $257.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (10) to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $257.14 to $258.10.
4. The sales were executed in multiple trades at prices ranging from $258.47 to $259.43.
5. The sales were executed in multiple trades at prices ranging from $259.47 to $260.45.
6. The sales were executed in multiple trades at prices ranging from $260.53 to $261.47.
7. The sales were executed in multiple trades at prices ranging from $261.63 to $262.52.
8. The sales were executed in multiple trades at prices ranging from $262.65 to $263.64.
9. The sales were executed in multiple trades at prices ranging from $263.65 to $264.59.
10. The sales were executed in multiple trades at prices ranging from $264.65 to $265.38.
11. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 09/17/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Steve Huffman (RDDT) report on Form 4 dated 09/15/2025?

The Form 4 reports an option grant of 18,000 shares at a $25.29 exercise price and sales of 18,000 Class A shares executed under a Rule 10b5-1 trading plan.

How did the reported transactions affect Huffman's beneficial ownership of RDDT Class A shares?

Beneficial ownership reported for Huffman (via The XYZ Revocable Trust) decreased from 512,104 to 494,104 Class A shares after the transactions.

Were the sales part of a pre-planned trading arrangement?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on May 19, 2025.

What are the exercise and expiration terms of the option grant?

The option has an exercise price of $25.29, vests quarterly over five years beginning 12/25/2023, and expires on 12/25/2033.

At what price ranges were the sold shares executed?

The filing discloses multiple trade ranges with weighted-average prices reported and ranges spanning approximately $256.11 to $265.38 across different tranches.