Reddit CEO exercises options, sells 18,000 shares

Rhea-AI Filing Summary

Reddit, Inc. CEO & President Steve Ladd Huffman, through The XYZ Revocable Trust, exercised stock options for 18,000 shares of Class A Common Stock at an exercise price of $25.29 per share on September 15, 2025, then sold 18,000 Class A shares in multiple trades at prices ranging from $256.11 to $265.38 per share pursuant to a Rule 10b5-1 trading plan adopted on May 19, 2025. Following these transactions, the trust holds 494,104 Class A shares indirectly. The option vests quarterly over five years from December 25, 2023 and expires on December 25, 2033.

Insights

Financial Analyst

TL;DR: Insider sold 18,000 shares under a 10b5-1 plan while receiving an 18,000-share option grant; overall holdings fell modestly.

These transactions combine an option grant and contemporaneous sales of equal aggregate share count, which is consistent with routine compensation and liquidity management under a pre-established trading plan. The sales were executed across multiple price bands with the filer offering to provide trade-level detail on request. The decrease in reported beneficial Class A holdings is roughly 3.6% of the starting 512,104 shares, a change that is material to insider position sizing but small relative to typical public float metrics.

Corporate Governance Expert

TL;DR: Use of a Rule 10b5-1 plan and disclosure of vesting schedule aligns with governance best practices.

The filing discloses that sales were executed pursuant to a Rule 10b5-1 plan adopted on May 19, 2025, which provides an affirmative defense for pre-planned trades. The option award includes a clear vesting schedule tied to continued service, and the filing is signed by an attorney-in-fact, indicating proper execution of Form 4 processes. No departures, policy breaches, or unusual derivative structures are disclosed.

Insider Trade Summary

Exercise and Sale: 18,000 shares ($4.25M approx. pre-tax spread)

Exercise and Sale 11 txns

Insider Huffman Steve Ladd

Role CEO & President

Sold 18,000 shs ($4.70M)

Approx. gross sale proceeds $4.70M

Approx. exercise cost $455K

Approx. pre-tax spread $4.25M

Type	Security	Shares	Price	Value
Exercise	Stock Option (Right to Buy)	18,000	$0.00	$0.00
Exercise	Class A Common Stock	18,000	$0.00	$0.00
Sale	Class A Common Stock	1,100	$256.69	$282K
Sale	Class A Common Stock	2,152	$257.64	$554K
Sale	Class A Common Stock	1,800	$258.95	$466K
Sale	Class A Common Stock	2,458	$259.93	$639K
Sale	Class A Common Stock	1,576	$260.98	$411K
Sale	Class A Common Stock	2,349	$262.12	$616K
Sale	Class A Common Stock	2,200	$263.34	$579K
Sale	Class A Common Stock	3,197	$264.08	$844K
Sale	Class A Common Stock	1,168	$265.00	$310K

Holdings After Transaction: Stock Option (Right to Buy) — 1,459,255 contracts (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 494,104 shares (Indirect, By The XYZ Revocable Trust)

Footnotes (11)

1. F1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
2. F2. The sales were executed in multiple trades at prices ranging from $256.11 to $257.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (10) to this Form 4.
3. F3. The sales were executed in multiple trades at prices ranging from $257.14 to $258.10.
4. F4. The sales were executed in multiple trades at prices ranging from $258.47 to $259.43.
5. F5. The sales were executed in multiple trades at prices ranging from $259.47 to $260.45.
6. F6. The sales were executed in multiple trades at prices ranging from $260.53 to $261.47.
7. F7. The sales were executed in multiple trades at prices ranging from $261.63 to $262.52.
8. F8. The sales were executed in multiple trades at prices ranging from $262.65 to $263.64.
9. F9. The sales were executed in multiple trades at prices ranging from $263.65 to $264.59.
10. F10. The sales were executed in multiple trades at prices ranging from $264.65 to $265.38.
11. F11. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Key Figures

Options exercised: 18,000 shares Exercise price: $25.29 per share Shares sold: 18,000 shares +3 more

6 metrics

Options exercised 18,000 shares Stock Option (Right to Buy) exercised into Class A Common Stock on September 15, 2025

Exercise price $25.29 per share Conversion or exercise price for the 18,000-share stock option exercised on September 15, 2025

Shares sold 18,000 shares Aggregate Class A Common Stock sold indirectly by The XYZ Revocable Trust on September 15, 2025

Sale price range $256.11–$265.38 per share Prices for multiple sale trades described in footnotes (2) through (10)

Post-transaction holdings 494,104 shares Indirect Class A Common Stock holdings by The XYZ Revocable Trust after the reported transactions

Option expiration date 2033-12-25 Expiration date of the stock option exercised into 18,000 Class A shares

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, Revocable Trust, Stock Option (Right to Buy)

4 terms

Rule 10b5-1 trading plan financial

"sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported reflects the weighted average sale price."

Revocable Trust financial

"nature_of_ownership : By The XYZ Revocable Trust"

A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.

Stock Option (Right to Buy) financial

"security_title : Stock Option (Right to Buy)"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Reddit (RDDT) report for CEO Steve Huffman on September 15, 2025?

Steve Huffman exercised 18,000 stock options and sold 18,000 Class A shares. The options converted at $25.29 per share, and the sales were executed indirectly through The XYZ Revocable Trust on September 15, 2025 under a pre-arranged Rule 10b5-1 trading plan.

How many Reddit (RDDT) shares did Steve Huffman sell, and at what prices?

Steve Huffman’s trust sold 18,000 Reddit Class A shares in multiple trades. Footnotes state the trades occurred at prices ranging from $256.11 to $265.38 per share, with reported transaction prices reflecting weighted average sale prices across those ranges.

What stock options did Steve Huffman exercise in Reddit (RDDT)'s recent Form 4 filing?

Huffman exercised a stock option for 18,000 Class A shares at $25.29 per share. The option vests over five years on quarterly anniversaries of December 25, 2023 and carries an expiration date of December 25, 2033, subject to his continued service.

How many Reddit (RDDT) Class A shares does The XYZ Revocable Trust hold after these transactions?

The XYZ Revocable Trust holds 494,104 Reddit Class A shares after the reported trades. This figure reflects indirect ownership attributed to Steve Huffman following the 18,000-share option exercise and the matching 18,000-share sale on September 15, 2025.

Were Steve Huffman’s Reddit (RDDT) share sales made under a Rule 10b5-1 trading plan?

Yes. Footnotes state the sales were effected under a Rule 10b5-1 trading plan. The plan was adopted by the reporting person on May 19, 2025, indicating the sale schedule was pre-arranged rather than discretionary at the time of execution.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 09/17/2025 - 05:50 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Huffman Steve Ladd

(Last) (First) (Middle)

C/O REDDIT, INC.

303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)

SAN FRANCISCO CA 94107

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO & President

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/15/2025		M		18,000	A	$0	512,104	I	By The XYZ Revocable Trust
Class A Common Stock	09/15/2025		S		1,100(1)	D	$256.69(2)	511,004	I	By The XYZ Revocable Trust
Class A Common Stock	09/15/2025		S		2,152(1)	D	$257.64(3)	508,852	I	By The XYZ Revocable Trust
Class A Common Stock	09/15/2025		S		1,800(1)	D	$258.95(4)	507,052	I	By The XYZ Revocable Trust
Class A Common Stock	09/15/2025		S		2,458(1)	D	$259.93(5)	504,594	I	By The XYZ Revocable Trust
Class A Common Stock	09/15/2025		S		1,576(1)	D	$260.98(6)	503,018	I	By The XYZ Revocable Trust
Class A Common Stock	09/15/2025		S		2,349(1)	D	$262.12(7)	500,669	I	By The XYZ Revocable Trust
Class A Common Stock	09/15/2025		S		2,200(1)	D	$263.34(8)	498,469	I	By The XYZ Revocable Trust
Class A Common Stock	09/15/2025		S		3,197(1)	D	$264.08(9)	495,272	I	By The XYZ Revocable Trust
Class A Common Stock	09/15/2025		S		1,168(1)	D	$265(10)	494,104	I	By The XYZ Revocable Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Option (Right to Buy)	$25.29	09/15/2025		M			18,000	(11)	12/25/2033	Class A Common Stock	18,000	$0	1,459,255	I	By The XYZ Revocable Trust

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.

2. The sales were executed in multiple trades at prices ranging from $256.11 to $257.06. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (10) to this Form 4.

3. The sales were executed in multiple trades at prices ranging from $257.14 to $258.10.

4. The sales were executed in multiple trades at prices ranging from $258.47 to $259.43.

5. The sales were executed in multiple trades at prices ranging from $259.47 to $260.45.

6. The sales were executed in multiple trades at prices ranging from $260.53 to $261.47.

7. The sales were executed in multiple trades at prices ranging from $261.63 to $262.52.

8. The sales were executed in multiple trades at prices ranging from $262.65 to $263.64.

9. The sales were executed in multiple trades at prices ranging from $263.65 to $264.59.

10. The sales were executed in multiple trades at prices ranging from $264.65 to $265.38.

11. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Remarks:

	/s/ Julie Rogers, Attorney-in-Fact	09/17/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.