STOCK TITAN

Reddit (RDDT) CEO Steve Huffman sells 18K shares after option exercise

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Reddit, Inc. CEO & President Steve Huffman reported a mix of option exercises and open-market sales of Class A Common Stock through a trust. A grantor retained annuity trust associated with him exercised stock options for 18,000 shares at $25.29 per share and sold 18,000 shares in multiple trades at prices generally between about $168 and $177 per share under a Rule 10b5-1 trading plan adopted on May 19, 2025. After these transactions, the trust held 427,995 Class A shares indirectly, with additional indirect holdings of 6,897 shares in each of the JDI and MLH Trusts and 68,966 shares in the EVS Trust.

Positive

  • None.

Negative

  • None.

Insights

Huffman executed a routine exercise-and-sell via a pre-planned trading program.

The filing shows a classic exercise-and-sell pattern. A grantor retained annuity trust for which Steve Huffman is sole trustee and beneficiary exercised options for 18,000 Reddit Class A shares at a $25.29 exercise price and sold the same 18,000 shares in open-market trades.

Because the transactions occurred under a Rule 10b5-1 trading plan adopted on May 19, 2025, their timing was pre-scheduled rather than opportunistic. After these trades, the trust still held 427,995 Class A shares, while related trusts held 6,897, 6,897 and 68,966 shares, indicating the sale covered a small portion of the overall indirect equity position.

The derivative table shows 1,189,255 stock options remaining after the 18,000-share exercise, with an expiration date in 2033. This suggests substantial ongoing option-based exposure. Overall, the activity appears to be routine liquidity management within a larger, largely intact ownership stake.

Insider Huffman Steve Ladd
Role CEO & President
Sold 18,000 shs ($3.09M)
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) 18,000 $0.00 --
Exercise Class A Common Stock 18,000 $25.29 $455K
Sale Class A Common Stock 1,200 $168.53 $202K
Sale Class A Common Stock 1,200 $169.76 $204K
Sale Class A Common Stock 3,701 $170.90 $633K
Sale Class A Common Stock 7,249 $171.90 $1.25M
Sale Class A Common Stock 1,850 $172.82 $320K
Sale Class A Common Stock 1,700 $173.78 $295K
Sale Class A Common Stock 700 $174.71 $122K
Sale Class A Common Stock 300 $175.92 $53K
Sale Class A Common Stock 100 $176.81 $18K
holding Class A Common Stock -- -- --
holding Class A Common Stock -- -- --
holding Class A Common Stock -- -- --
Holdings After Transaction: Stock Option (Right to Buy) — 1,189,255 shares (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 429,195 shares (Indirect, By The XYZ Revocable Trust)
Footnotes (1)
  1. This transaction reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. The sales were executed in multiple trades at prices ranging from $168.04 to $169.03. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4. The sales were executed in multiple trades at prices ranging from $169.26 to $170.20. The sales were executed in multiple trades at prices ranging from $170.41 to $171.40. The sales were executed in multiple trades at prices ranging from $171.41 to $172.39. The sales were executed in multiple trades at prices ranging from $172.41 to $173.35. The sales were executed in multiple trades at prices ranging from $173.47 to $174.21. The sales were executed in multiple trades at prices ranging from $174.48 to $175.06. The sales were executed in multiple trades at prices ranging from $175.81 to $176.15. The sales were executed in multiple trades at $176.81. The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Shares sold 18,000 shares Class A Common Stock sold in open-market trades on May 5, 2026
Sale prices $168–$176.81 per share Multiple trades with weighted average prices and detailed ranges in footnotes
Options exercised 18,000 shares at $25.29/share Stock Option (Right to Buy) exercised by associated trust on May 5, 2026
Shares held by main trust 427,995 shares Class A Common Stock indirectly held by the grantor retained annuity trust after transactions
Additional trust holdings 6,897, 6,897, 68,966 shares Indirect Class A holdings in JDI Trust, MLH Trust and EVS Trust respectively
Remaining options 1,189,255 options Stock options outstanding after exercise, expiring December 25, 2033
Net share direction -18,000 shares Net of buy/sell activity in transaction summary (net-sell direction)
Rule 10b5-1 trading plan regulatory
"This transaction reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
grantor retained annuity trust financial
"The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee"
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
Stock Option (Right to Buy) financial
"security_title": "Stock Option (Right to Buy)""
weighted average sale price financial
"The price reported reflects the weighted average sale price."
Class A Common Stock financial
"security_title": "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Huffman Steve Ladd

(Last)(First)(Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)
SAN FRANCISCO CALIFORNIA 94107

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
CEO & President
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/05/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock05/05/2026M(1)18,000A$25.29429,195IBy The XYZ Revocable Trust
Class A Common Stock05/05/2026S(1)1,200D$168.53(2)427,995IBy The XYZ Revocable Trust
Class A Common Stock05/05/2026S(1)1,200D$169.76(3)426,795IBy The XYZ Revocable Trust
Class A Common Stock05/05/2026S(1)3,701D$170.9(4)423,094IBy The XYZ Revocable Trust
Class A Common Stock05/05/2026S(1)7,249D$171.9(5)415,845IBy The XYZ Revocable Trust
Class A Common Stock05/05/2026S(1)1,850D$172.82(6)413,995IBy The XYZ Revocable Trust
Class A Common Stock05/05/2026S(1)1,700D$173.78(7)412,295IBy The XYZ Revocable Trust
Class A Common Stock05/05/2026S(1)700D$174.71(8)411,595IBy The XYZ Revocable Trust
Class A Common Stock05/05/2026S(1)300D$175.92(9)411,295IBy The XYZ Revocable Trust
Class A Common Stock05/05/2026S(1)100D$176.81(10)411,195IBy The XYZ Revocable Trust
Class A Common Stock68,966IEVS Trust - I(11)
Class A Common Stock6,897IMLH Trust - I(11)
Class A Common Stock6,897IJDI Trust - I(11)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (Right to Buy)$25.2905/05/2026M18,000 (12)12/25/2033Class A Common Stock18,000$01,189,255IBy The XYZ Revocable Trust
Explanation of Responses:
1. This transaction reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
2. The sales were executed in multiple trades at prices ranging from $168.04 to $169.03. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $169.26 to $170.20.
4. The sales were executed in multiple trades at prices ranging from $170.41 to $171.40.
5. The sales were executed in multiple trades at prices ranging from $171.41 to $172.39.
6. The sales were executed in multiple trades at prices ranging from $172.41 to $173.35.
7. The sales were executed in multiple trades at prices ranging from $173.47 to $174.21.
8. The sales were executed in multiple trades at prices ranging from $174.48 to $175.06.
9. The sales were executed in multiple trades at prices ranging from $175.81 to $176.15.
10. The sales were executed in multiple trades at $176.81.
11. The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.
12. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact05/07/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did Reddit (RDDT) CEO Steve Huffman report in this Form 4?

Steve Huffman reported exercising options for 18,000 Reddit Class A shares and selling 18,000 shares in open-market trades. These trades were executed through a grantor retained annuity trust associated with him, reflecting a combined exercise-and-sale pattern rather than a simple stand-alone sale.

At what prices did Steve Huffman’s trust sell Reddit (RDDT) shares?

The trust’s sales were executed in multiple trades, including reported prices such as $176.81, $176.15, $175.06 and down through the high $160s. The filing notes weighted average prices and states that detailed trade-by-trade pricing is available to regulators and security holders upon request.

How many Reddit (RDDT) shares does Steve Huffman’s trust hold after these transactions?

After the reported trades, the grantor retained annuity trust held 427,995 Reddit Class A shares indirectly. Separate indirect holdings in the JDI, MLH and EVS Trusts were 6,897, 6,897 and 68,966 shares respectively, indicating a sizeable continuing indirect ownership position across multiple trusts.

Were Steve Huffman’s Reddit (RDDT) share sales part of a Rule 10b5-1 trading plan?

Yes. The filing states that the transactions were effected under a Rule 10b5-1 trading plan adopted by the reporting person on May 19, 2025. Such plans schedule trades in advance, which generally makes the timing appear more routine and less discretionary from an insider-trading perspective.

What stock options did Steve Huffman exercise in this Reddit (RDDT) Form 4 filing?

A grantor retained annuity trust associated with Steve Huffman exercised stock options labeled as a "Stock Option (Right to Buy)" for 18,000 Reddit Class A shares at a $25.29 per-share exercise price. The related option award shows 1,189,255 options remaining outstanding with an expiration date in 2033.

Does Steve Huffman still have significant Reddit (RDDT) option exposure after this transaction?

Yes. The derivative table shows 1,189,255 stock options remaining after the 18,000-share exercise, with an expiration date of December 25, 2033. This indicates that despite exercising and selling 18,000 shares, a large option-based position tied to Reddit’s equity remains in place for the associated trust.